Ungayakha kanjani i-Firmehomepage

I-firmenhomepage iyindlela ekahle yokuthuthukisa ibhizinisi lakho futhi uzuze amakhasimende. With interface yayo elula futhi enembile, ungakha elakho i-firmenhomepage ngokushesha. Nawa amanye amathiphu okwenza ikhasi eliyisiqalo libukeke kahle kakhulu:

Gwema ama-CTA angqubuzanayo

Ukusebenzisa ama-CTA amaningana angqubuzanayo ekhasini lakho le-firmenhomepage kungaholela ekudidekeni nasekuguquleni okungasebenzi.. Ama-CTA akho kufanele asebenzisane ukuze usize izethameli zakho zifinyelele umgomo wakho. Akufanele balwele ukunakwa, sebenzisa amagama angalungile, noma udale ifomu lemayela elide izivakashi zakho ezingeke ziligcwalise. Kunalokho, kufanele zihehe abafundi bakho ngezipesheli ezikhangayo. Nazi ezinye izinqubo ezihamba phambili zokukusiza ugweme ama-CTA angqubuzanayo ekhasini lakho lasekhaya le-firmenho.

Indlela enhle yokwenza iwebhusayithi yakho isebenze ukusebenzisa isingathekiso esiyindilinga. Cabanga ukuthi izivakashi zewebhusayithi yakho zishayela endaweni ezungezayo. Ekuphumeni ngakunye, bafuna indlela yokufika lapho beya khona. Lesi isingathekiso esiyindilinga sikusiza ukuthi ucabange ngohambo lomthengi wakho kanye nendlela yokusebenzisa ama-CTA ukushayela ithrafikhi.. Ikhasi elibaluleke kakhulu ekhasini lakho lasekhaya le-firmenhome yikhasi eliyisiqalo.

Ukusebenzisa isilingo samahhala njenge-CTA yakho eyinhloko kungase kungabi inketho engcono kakhulu. Ungenza umnikelo wesilingo samahhala ukuze uhehe abafundi ukuthi bathenge umkhiqizo. Ungenza futhi i-CTA yakho ibe ngeyakho ngokwengeziwe ngokusebenzisa igama lomsunguli wenkampani. Ungakwazi futhi ukwenza i-CTA yakho ibe ngeyakho ngokusebenzisa ithuluzi elifana ne-Crazy Egg. Ungase ufune nokusebenzisa igama lakho nenombolo yocingo ku-CTA yakho.

Enye indlela yokudala ikhasi eliyisiqalo elisebenza kangcono ukusebenzisa ikhophi ewudlulisela ngokucacile umlayezo wakho. Ikhophi yakho kufanele ichaze isiphakamiso sakho senani kuzithameli zakho. Uma i-CTA yakho ingacacile, abantu bazogxuma ekhasini lakho. Ngokufanayo, ikhophi enezimbali ingabuyisela emuva ezinqumweni ezinengqondo. Ngakho, kufanele ugxile kokucacile, ukukopisha okufushane. Ngale ndlela, i-firmenhomepage yakho ingaheha ithrafikhi ephezulu ngangokunokwenzeka.

Faka inkinobho ye-CTA evelele. Inkinobho ye-CTA evelele ingaheha izivakashi eziningi futhi ikhuphule izinga lakho lokuguqulwa 62%. Inkinobho ye-CTA evelele kufanele igqame kulo lonke ikhasi lakho. Futhi, kufanele ugweme ukusebenzisa imibala ehlukene ye-CTA yakho. Inkinobho egqamile izogqama phakathi komunye umbhalo futhi yenze i-CTA ibonakale kalula. Lapho kwenziwa ngendlela efanele, kuzoholela ezivakashini eziningi.

Faka ama-CTA amabili ngenhla kokugoqa

I-Boston Globe muva nje yenze isivivinyo se-A/B nge-CTA ngenhla nangaphansi kwe-fold ukuze ibone ukuthi iyiphi ekhiqize ukuguqulwa okwengeziwe.. Umqondo ojwayelekile ungaphakamisa ukuthi i-CTA engenhla kokugoqa izosebenza kangcono, kodwa lokhu akunjalo ngaso sonke isikhathi. Nakuba ukubekwa kuyisici esibalulekile, ikhophi enkulu nezinye izakhi kufanele zibe khona ukuze kuqinisekiswe ukuguqulwa okuphezulu. Lesi sihloko sizoxoxa ngezinqubo ezingcono kakhulu zokubeka ama-CTA akho.

Lapho ungabeka khona i-CTA akuhlali kuqondile njengoba kungase kubonakale. Konke kuncike esimweni somkhakha wakho nokuthi uziqonda kahle kangakanani izethameli zakho ozihlosile. Amanye amakhasi angafaka ifomu ngokushesha, kuyilapho abanye bengadinga incazelo eyengeziwe ngaphambi kokuba ababukeli balungele ukunikeza ulwazi lwabo. Ekugcineni, ukubekwa kwe-CTA kuncike kuhlobo lwezithameli oziqondise kanye nezinzuzo zomkhiqizo noma isevisi.

Ngenkathi kungenzeka ukwenza i-CTA ibonakale kakhulu kunomlingani wayo ongaphansi kwesibaya, kufanele ukhethe. Khumbula ukuthi isikhathi sokunaka komuntu sifushane kunangaphambili. Ucwaningo luye lwabonisa lokho 55 iphesenti labavakashi bewebhu bazohlala kuwebhusayithi yakho isikhathi esingaphansi 15 imizuzwana. Lesi simo siphoqe abathengisi ukuthi bazivumelanise futhi bakhulise okuqukethwe kwewebhusayithi yabo ukuze bathwebule abathengi babo’ ukunaka. Enye indlela yokwenza lokhu ngokuqapha okuqukethwe. Uma isivakashi sidinga ukuskrolela phansi ukuze sifunde ikhasi eligcwele, ingaphansi kwesibaya.

Iziphequluli zedeskithophu yesimanje zinezinhlobo zedizayini eziphendulayo ezivumela abasebenzisi ukuthi babone ukuthi isayithi lakho libukeka kanjani kumadivayisi ahlukene. Lokhu kungakusiza ugweme izinkinga zokuguqulwa kumadivayisi amancane. Noma kunjalo, abantu bazoskrola. Qinisekisa ukuthi i-CTA yakho yokhiye ibonakala kalula ngokusebenzisa imibala ehlukene. Ekugcineni, iwebhusayithi enhle kufanele ikwazi ukuguqula izivakashi. Ngakho, kufanele ibukeke kanjani i-CTA yakho? Ake sibheke ezinye izibonelo ezivela kwamanye amasayithi.

Ngokufanelekile, kufanele ufake ama-CTA amabili ngenhla kwesibaya. Inkinobho ngayinye yalezi kufanele ibe nenani elihlukile kumnikazi. Ukuchofoza ku- “Amasevisi” inkinobho ibaluleke kakhulu kunombhalo webhulogi ofundwayo kuphela. Izenzo zenani eliphezulu zidinga ukuzibophezela okwengeziwe okuvela kubavakashi. Ama-CTA kufanele athandeke ngokulinganayo. Ukuze uthole imiphumela engcono, faka umbala ama-CTA akho ukuze afane nenani lawo.

Hlela ikhasi lakho eliyisiqalo nenkampani yakho

Yenza i-firmenhomepage yakho ihambisane nebhizinisi lakho. Ukubonakala kwesitolo sakho esiku-inthanethi kunomthelela omkhulu ekuthengisweni kwakho. Ikhasi lakho eliyisiqalo kufanele libe nokucacile, ukuzulazula okungaqondakali, ukuvumela izivakashi zakho ukuthi zikhethe indlela ngaphandle kokumosha isikhathi ukufunda imininingwane engabalulekile. Ngokukaprofesa wezengqondo uGeorge Miller, inkumbulo yesikhashana yabantu ingabamba izinto eziyisikhombisa kuphela ngesikhathi. Ukukhumbula lokhu, ikhasi lakho eliyisiqalo kufanele ligxile ekunikezeni ulwazi amakhasimende akho alufunayo ngokushesha futhi liwasize enze isinqumo.

Gwema imfuhlumfuhlu obonakalayo

Indlela engcono kakhulu yokugwema imfuhlumfuhlu ebonakalayo ekhasini lakho le-firmenhomepage ukuligcina lilula. Okokuqala, zibuze ukuthi kungani unazo zonke izici ekhasini lakho. Iyini inhloso yayo? Uyakudinga ngempela? Uma uphendula ngokuthi cha, isuse noma uyibuyisele. Enye indlela yokunciphisa imfuhlumfuhlu obonakalayo ukusebenzisa imigqa emihle nesikhala esimhlophe sokuhlukaniswa kwekhasi. Abantu bavame ukunaka imigqa kunezinye izici. I-Minimalism iyindlela engcono kakhulu yabaklami futhi iyindlela enhle yokugcina umklamo wakho ulula.