Ulenza Kanjani Ikhasi Lasekhaya Elibukeka Ngochwepheshe

Wake wazibuza ukuthi Iwebhusayithi ingakulethela kanjani ithrafikhi eyengeziwe? Amawebhusayithi, ikakhulukazi Amakhasi Asekhaya Enziwe Ngezifiso, ingenziwa ngezifiso ukuze ihambisane nezidingo zebhizinisi lakho. Uma ungenalo ulwazi lokwakha iwebhusayithi yakho, cabanga ukuqasha uchwepheshe ukuze akudalele ikhasi lakho eliyisiqalo. Nawa amanye amathiphu azokusiza wenze ukukhetha okungcono kakhulu. Funda ukuze uthole ukuthi ungadala kanjani ikhasi eliyisiqalo elibukeka njengochwepheshe. Ngemva kwakho konke, uchwepheshe uzosebenzisa izindlela ezisebenzayo ze-SEO zebhizinisi lakho.

Amawebhusayithi ayindlela enhle yokuthola izivakashi kuwebhusayithi yakho

Ziningi izindlela zokukhangisa iwebhusayithi yakho nokuheha izivakashi kuyo. Izwi lomlomo lihlala liyithuluzi lokuthengisa eliphumelelayo. Yisebenzise ukuxhumanisa umhlaba oku-inthanethi nokungaxhunyiwe ku-inthanethi. Qala ngokukhuluma nabantu abakunethiwekhi yakho nokuhambela imicimbi. Bazise ngesayithi lakho futhi uzinikele ukubasiza bayiphromothe. Sebenzisa i-Google Analytics namanye amathuluzi athuthukile ukuze ulandelele impumelelo yewebhusayithi yakho. Lawa mathuluzi akusiza ukuthi uqonde ukuziphatha kwezivakashi zakho futhi wenze iziphakamiso ezizothuthukisa iwebhusayithi yakho.

Sebenzisa izinkundla zokuxhumana ukuze ufinyelele izethameli ezintsha. Izinkundla zokuxhumana ezifana ne-Pinterest ne-Instagram zinamakhulu ezigidi zabasebenzisi usuku ngalunye. Ukusebenzisa ama-Pinoculars ukuqondisa kabusha lezi zivakashi kungakhuphula ukuguqulwa ngokufika 80%. I-Snapchat, Ngokwesinye isandla, kuhle kubantu abancane. Ngokuqondisa abasebenzisi be-Snapchat kuwebhusayithi yakho, ungabathengisela into abayidingayo. Bayojabula ngokuthi ukwenzile.

Amawebhusayithi awahambisani nezinjini zokusesha

Izinjini zokusesha zikhasa okuqukethwe kwewebhu ukuze zinikeze abasebenzisi ulwazi olufanele kakhulu ngangokunokwenzeka. Izinjini zokusesha zizama ukunikeza okuqukethwe okufanele, kodwa amawebhusayithi angahambisani nezinjini zokusesha awahlali ephumelela. Ukuze uthole imiphumela engcono yenjini yokusesha, yenza isayithi lakho “injini yokusesha friendly” ngokusebenzisa amasu okwenza amakhasi abe lula ukuthi izinjini zokusesha ziwaqonde. Finyelela le migomo ngokwakha isayithi elisebenziseka kalula futhi elihlinzeka ngokuqukethwe okubalulekile.

I-Google nezinye izinjini zokusesha zithumela ama-bots kuwebhu yonkana ukuze bathole amakhasi amasha nokuqukethwe okusha. Ngokulandela 4 amathiphu alula we-SEO, ungenza injini yokusesha yewebhusayithi yakho ibe nobungane. Ngokwenza iwebhusayithi yakho ikwazi ukucaca, izinjini zokusesha zizokhasa kakhulu ngaphandle kwamaphutha. Ukuqinisekisa ukuthi isayithi lakho liyinjini yokusesha enobungane, kufanele uzame ukusebenzisa isakhiwo se-URL esingakhiqizwe ibhulogi ngokuzenzakalelayo. Khona-ke, ungasebenzisa i-URL ecebile ngamagama angukhiye.

Enye indlela ye-SEO-friendly ukusebenzisa amagama angukhiye afakiwe ku-URL. Lawa magama agqanyiswe ekhasini lemiphumela futhi akhomba abasebenzisi ekhasini elithile. Ukufunda i-Rock festival, Ngokwesibonelo, isebenzisa amagama angukhiye afakiwe ukuqondisa abantu ekhasini labo lamathikithi. Ngokusebenzisa amagama angukhiye afakiwe kuma-URL, ungakha i-CTA, eqondisa izivakashi ukuthi zithenge amathikithi ekhonsathi elandelayo. Kulula ukuthola izinga le-Google uma isayithi lakho lisebenzisa amagama angukhiye afakiwe.

Okuqukethwe okuvumelana ne-SEO kuhlanganisa isihloko esichazayo nencazelo. Lawa ma-meta tags kufanele abe phakathi 60-65 izinhlamvu ubude. Izihloko nezincazelo kufanele zichaze kodwa zigweme ukufaka amagama angukhiye. Izixhumanisi ezihlala njalo kufanele zibe nencazelo, zonke izinhlamvu ezincane, futhi ihlukaniswe ngodwi. Khumbula ukuthi abantu abafuni ukulinda ukuthi iwebhusayithi ilayishe. Iwebhusayithi elayisha ngokushesha ayithuthukisi kuphela ulwazi lwabasebenzisi kodwa futhi inobungane be-SEO.

Ngaphezu kwalokho, izindaba zokukopisha ngamanani okuchofoza. Ingcono ikhophi, ayanda ithuba lokuchofoza. Ukwengeza, abantu abaningi basebenzisa izinjini zokusesha zamaselula, futhi i-Google ihlala ithanda amasayithi asebenziseka kalula. Lesi isimo sokuwina kwakho kokubili wena namakhasimende akho. Uma abantu basebenzisa izinjini zokusesha zamaselula ukwenza usesho, bazochofoza emiphumeleni esebenziseka kalula yeselula kuqala.

Okuqukethwe okuhlobene ne-Meta nakho kubalulekile ku-SEO. Izinjini zokusesha zinesikhathi esinzima sokuhumusha okuqukethwe kumawebhusayithi angenalo ulwazi lwe-meta. Ulwazi lwe-Meta lubalulekile ukuze iwebhusayithi yakho ibe phezulu ku-Google. Ngokubeka imininingwane ye-meta eduze kwaphezulu kwamakhasi akho ewebhu, uzonikeza izinjini zokusesha ithuluzi eliwusizo lokukhasa kuwebhusayithi yakho. Ukufaka imephu yesayithi kuwebhusayithi yakho kuvumela izinjini zokusesha ukuthi zifinyelele ukusebenza kwangaphakathi kwesayithi lakho.