How to Design a Home Page to Increase Conversion Rates

Esinye sezibonelo ezinhle kakhulu zedizayini ephumelelayo yekhasi eliyisiqalo umdlalo wevidiyo. The homepage of the website immerses the user gradually in the game world. Izixazululo zefonti ezisetshenziswe lapha zinhle kakhulu, futhi umsindo wezinkemba ezishayisanayo uwukuthinta okwengeziwe. Ukusebenzisana okuncane kulandela umjikelezo ongapheli onezinkinobho zesenzo ezicacile. Zembula izici zomkhiqizo futhi zikhuthaza ukusebenzisana. Wonke amakhasi omdlalo alandela indlela ehlukile yokuqashelwa komkhiqizo, futhi lokhu kuyasebenza nasekwakhiweni kwekhasi eliyisiqalo.

Okuqukethwe

There are a few key elements you need to include in the content of your homepage design. Into yokuqala okufanele ibe sekhasini lakho eliyisiqalo incazelo emfushane yemikhiqizo namasevisi akho, kanye nesixhumanisi somkhiqizo ngamunye noma ikhasi lesevisi. Isici sesibili esibalulekile ukubizelwa esenzweni, okufanele kunikeze umfundi okuthile okubalulekile. Lokhu kungaba ngendlela yombiko olandekayo, uhlu lokuhlola, ishidi lokusebenza, noma uchungechunge lokuqeqeshwa oluncane. Ungangeza nomncintiswano ekhasini lakho eliyisiqalo uma unawo.

Isihloko sekhasi lakho eliyisiqalo, noma ithegi yesihloko, kufanele ihambisane nokuqukethwe kwekhasi. Lokhu kuzovela ekhasini lemiphumela yenjini yokusesha. Uma ufuna ikhasi lakho libonakale liphezulu ezinjinini zokusesha, kufanele uqiniseke ukuthi isihloko sakho sichaza lokho okufanele unikeze. Ngenkathi ungafuni ukuba namahloni, ungakhetha ukukhetha komklamo onesibindi uma ucabanga ukuthi zizozuzisa izethameli zakho. Idizayini encane ye-Ensurem nesithombe seqhawe elikhulu ziyizibonelo zokwakheka okuhle kwekhasi eliyisiqalo. Uhlelo lwabo lombala omnyama lwewebhusayithi lubanika umuzwa wokucwengwa.

Visuals

Use visuals on your homepage design to add interest and context to your content. Izithombe ziyindlela enhle yokubonisa imiqondo eyinkimbinkimbi noma izinzuzo eziningi zomkhiqizo noma isevisi. Ukusebenzisa okubonwayo ukuze uxoxe indaba kuyindlela enhle yokunciphisa umbhalo futhi wenze ikhasi lakho eliyisiqalo lingabi nzima kakhulu. Nazi ezinye izibonelo zedizayini yekhasi eliyisiqalo elihle elisebenzisa okubonwayo ukuze kwenyuswe izinga lokuguqulwa. Okubhalwe ngezansi kunezibonelo ezinhlanu zamasayithi asebenzisa okubonwayo ukuze kukhuliswe izinga lokuguqulwa:

Okuqukethwe kuseyinkosi, kodwa okuqukethwe okuyikhwalithi yikho okugcina izibukeli zinentshisekelo futhi zigxile. Ukusebenzisa izithombe ekwakhiweni kwekhasi eliyisiqalo ngeke kwandise i-SEO kuphela, kodwa futhi kukhuphule amazinga okuguqulwa. Abantu babona kakhulu, futhi ukusebenzisa izithombe namavidiyo kuzodonsa ukunaka kwabo futhi kubambe isikhathi eside ngokwanele ukuze sifunde umlayezo wakho. Okubonwayo akugcini nje ngokudlulisela ulwazi kodwa futhi kuvusa imizwelo futhi kunxenxe izivakashi zakho. Ungasebenzisa okubonakalayo ukuze uhehe ababukeli bakho futhi ubenze bafune ukuthenga kuwe.

Sebenzisa izithombe ezifanele nezihlobene. Izithombe zomongo zisiza ukuxoxa indaba kangcono kunezithombe zamabhayisikili angenazo umgibeli noma isibhakabhaka sedolobha. Amakhasi emininingwane yomkhiqizo kufanele agxile emkhiqizweni, hhayi izithombe zendlela yokuphila ejwayelekile. Nakuba izithombe zabantu abagqoke izigqoko zamabhayisikili zijabulisa futhi ziheha, kulula ukuzibona. Kunalokho, zama ukusebenzisa izithombe ezihlobene nemikhiqizo namasevisi owanikezayo. Ngale ndlela, kungenzeka ukuthi zichofozwe izethameli zakho.

Ukuzulazula

When designing a website, khumbula ukuthi ikhasi lakho eliyisiqalo akulona ikhasi lokuqala isivakashi esizofika kulo. Izivakashi eziningi zewebhusayithi zifika kusayithi lakho ngemiphumela yenjini yokusesha noma isixhumanisi esivela kwenye iwebhusayithi. Ngenxa yalokho, kubalulekile ukuthi idizayini yakho yokuzulazula ihlangabezane nezidingo zeningi lezithameli zakho. Kufanele ucabange lapho izithameli zakho ozihlosile zivame ukuchitha isikhathi esiningi, bese udala isakhiwo semenyu esihambisana nezidingo zabo. Nawa amanye amathiphu okuklama ikhasi eliyisiqalo eliyimpumelelo:

Gcina ukuzulazula kwakho kulula futhi kungaguquki kuwo wonke amakhasi esayithi lakho. Ukuzulazula okusohlwini kuyisici esilindelekile kubavakashi bewebhusayithi, ngakho qiniseka ukuthi imenyu yakho enkulu iboniswa ngokugqamile. Ungaphinda ufake unyaweni onezixhumanisi ezithile ezincane, njengolwazi lokuthumela, imibuzo ejwayelekile ukubuzwa, noma amathuba emisebenzi. Lokhu kuzosindisa isikhathi sabasebenzisi futhi kunciphise izinga lokugxuma kwabo. Kubalulekile futhi ukufaka ifomu lokuxhumana kuwo wonke amakhasi. Ukuze ugweme ukudida abasebenzisi, qiniseka ukuthi izixhumanisi zakho zokuzulazula zicacile futhi zibonakala kalula.

Faka isixhumanisi esilula sokuzulazula. Amawebhusayithi amaningi afaka uphawu phezulu kwamakhasi awo, elixhunywe emuva ekhasini lasekhaya. Nakuba abantu abaningi bengazi ukuthi lesi sixhumanisi siyi-back-link, kuyasiza ukunikeza indlela ebikezelwayo yokubuyela endaweni evamile yokuqala. Isebenza futhi njenge- “hlehlisa” inkinobho ekuzulazuleni. Ngale ndlela, abavakashi bangahamba phakathi kwezigaba ngaphandle kokulahlekelwa umongo wesayithi abalibukayo.

Okokugcina, cabanga ngokusetshenziswa kokuzulazula. Izingcezu zokuzulazula ezingeyona ingxenye yesihloko esiyinhloko zaziwa njengokuzulazula kosizo. Lawa makhasi afaka ifomu lokusesha, amakhasi osizo, namagalari. Ngezinye izikhathi, lezi azihlotshaniswa ngisho namakhasi; zimane ziyimisebenzi yewebhusayithi. Ezimweni eziningi, izingcezu zokuzulazula zingasebenza imisebenzi eminingi futhi kufanele zihlukaniswe ngezigaba ezahlukene. Kunezinhlobo eziningi zamakhasi okuzulazula. Amanye amawebhusayithi anezinhlobo ezimbili: amakhasi asebenzayo namakhasi wokuqukethwe.

Testimonials

Testimonials on a homepage design are a proven way to boost sales. Basiza abangaba amakhasimende akhe ukwethemba umkhiqizo noma isevisi yakho ngokwabelana ngezipiliyoni zamakhasimende adlule. Nakuba ukubuyekezwa kwemikhiqizo nezinye izinhlobo zokuqukethwe kobufakazi kungenza iwebhusayithi izizwe ingenamuntu, ubufakazi buyindlela esebenzayo yokubenza babe ngabantu. Uma ufuna ukusebenzisa ubufakazi ukuthengisa imikhiqizo namasevisi akho, nanka amathiphu ambalwa:

Sebenzisa inhlanganisela yezithombe namavidiyo ukuze wenze ubufakazi bakho bube bobomuntu siqu futhi bube yiqiniso. Ubufakazi bevidiyo busebenza kakhulu. Ikhasi lobufakazi lingaba yindlela yokubonisa ubufakazi bekhasimende ngaphandle kwezithombe. Ukuthi ukhetha ukwakheka kwekhasi eligcwele noma isakhiwo esihlanzekile, ubufakazi kufanele bufundeke kalula futhi buboniswe. Ukusebenzisa inhlanganisela yezinto ezibonakalayo kungase futhi kwengeze ekwakhiweni kwekhasi lobufakazi.

Ukwengeza ubufakazi ekwakhiweni kwekhasi eliyisiqalo kulula. Njengokunye okuqukethwe, ubufakazi kufanele bulandele izimiso ezinhle zokuthayipha. Ukuqinisekisa umklamo omuhle, funda izindatshana ezinikeza amathiphu okuthuthukisa i-typography. Ubufakazi bakho kufanele bugqame kuyo yonke iwebhusayithi yakho, ukubamba ukunaka kombukeli. Lokhu kuzosiza ukukhulisa ukuthengisa kwakho. Ungaphinda ufake ibha yokuzulazula nesikimu sombala ukuze wenze ubufakazi bakho bugqame.

Uma unesikhala esanele ekhasini lakho eliyisiqalo, ubufakazi kuyindlela enhle kakhulu yokuqinisekisa amakhasimende angaba khona. Abantu bangathemba imibono yabanye abathengi, nobufakazi buyindlela enhle yokwenza lokho. Ubufakazi kufanele bube yiqiniso ngangokunokwenzeka, ngakho yenza ikhasimende libe inkanyezi. Faka phakathi lokho ikhasimende elikufezile ngomkhiqizo noma isevisi yakho. Izovumela izivakashi zakho ukuthi zahlulele amakhono akho kanye nokwethembeka. Uma wenza ikhasimende lakho libe inkanyezi, bazokwazi ukwethemba umkhiqizo wakho.

Social proof

There are many benefits of using social proof in the homepage design of your website. Kweyodwa, kungandisa ukuguqulwa. Nokho, kubalulekile ukuqonda ukuthi ukubekwa kabi kobufakazi bomphakathi kunganciphisa ukuguqulwa. Zama ukuhlola kwe-A/B ukuze uthole ukubekwa okuphelele kobufakazi bomphakathi ekwakhiweni kwekhasi lakho eliyisiqalo. Futhi, ungafaki ubufakazi obuningi bokuxhumana nabantu ekhasini lakho, ngoba ingase inqobe abasebenzisi noma ifihle ukubizelwa esenzweni. Faka ubufakazi bomphakathi ngamasu, ukuze yengeze inani ekhasini ngenkathi igcina idizayini ehlanzekile.

Ukubuyekezwa kwekhasimende kuyindlela enhle yokusebenzisa ubufakazi bokuxhumana nabantu ekhasini lakho eliyisiqalo. Ukucela amakhasimende anelisekile ukuthi ashiye impendulo kuwebhusayithi yakho kuyindlela enhle yokuheha amakhasimende amaningi. Ucwaningo lwakamuva luveze lokho 72% yabathengi ngeke bathenge ngaphandle uma bebona izibuyekezo ezinhle. Ngokufaka lezi zibuyekezo, izivakashi kungenzeka zithenge imikhiqizo namasevisi akho. Lokhu kuzokhuphula ukuthengisa ngokuphazima kweso 46%. Futhi ingxenye engcono kakhulu, lezi zibuyekezo zekhasimende zikhululekile ngokuphelele!

Enye yezingxenye ezibaluleke kakhulu zomklamo omuhle wekhasi eliyisiqalo ukuba khona kobufakazi bomphakathi. Ibha yobufakazi bomphakathi eklanywe kahle izoqinisekisa izivakashi ukuthi umkhiqizo wakho udumile futhi uthembekile. Khumbula, nokho, ukufaka ubufakazi bomphakathi ekwakhiweni kwesayithi lakho, kodwa khuluma iqiniso ngakho. Uma unabalandeli bakaFacebook abahlanu, Ngokwesibonelo, ibha yobufakazi bomphakathi izobukeka ikholisa kancane kunaleyo ethi unezinkulungwane zabalandeli. Lokho kungamandla obufakazi bomphakathi!

Enye indlela yokuthuthukisa ubufakazi bomphakathi ngokubonisa izitifiketi ezifanele. Ngokwesibonelo, uma isevisi yakho isekelwe ekwakhiweni kwamapaki angaphandle, kufanele ubonise izitifiketi ezifanele kunyaweni yewebhusayithi yakho. Ngokubonisa lezi zitifiketi ekhasini lakho eliyisiqalo, amakhasimende angaba khona angabona ukuthi ibhizinisi lakho lithembekile futhi lithembekile. Uma ungenazo lezi zitifiketi, kungenzeka ukuthi bazokugwema ukufinyelela kuwe.