How to Design a Homepage That Converts Fast

Kunezinto ezimbalwa okufanele uzikhumbule lapho uklama ikhasi lakho eliyisiqalo. Okokuqala, qala ngezisekelo: provide easy access to your top content. Futhi, hlanganisa ukubizelwa esenzweni. Ekugcineni, yenze isebenziseke. Lezi zinyathelo zizokusiza ukuthi udale ikhasi eliyisiqalo okuzoba lula ukulizulazula kubavakashi bakho. Nazi ezinye izibonelo zemiklamo emihle yekhasi eliyisiqalo. Ngethemba, lawa macebiso azokusiza ukuthi udale ikhasi eliyisiqalo lamaphupho akho! Jabulela! Nazi ezimbalwa zezintandokazi zami:

Start with the basics

Homepage design can be complex. Kungcono ukuqala ngezinto eziyisisekelo, kanye nokuqonda ukuthi izethameli zakho zilindeleni. Ungabe usunquma ukuthi yiziphi izici okufanele uzibeke phambili futhi uzifake. Isici ngasinye ekhasini lakho eliyisiqalo kufanele sifeze injongo ethile. Ngemva kwakho konke, ikhasi lakho eliyisiqalo liyindawo yokuqala izivakashi eziningi ezizofika kuyo. Idizayini yekhasi lakho eliyisiqalo kufanele yenze kube lula kubo ukuthola abakufunayo. Nawa amathiphu ambalwa okudala ikhasi eliyisiqalo elibukekayo.

Amakhasi ayizikhaya aphumelela kakhulu agxila ezintweni ezinhlanu ezibalulekile. Kufanele banikeze umbono ocacile wokunikezwayo kwakho ngaphandle kokuphazamiseka. Imiklamo yekhasi eliyisiqalo engcono kakhulu isebenzisa amagama anamandla ukuze idonse umfundi futhi idale ukuxhumana nayo. Zama ukusebenzisa imishwana efana negunya, ngempumelelo enamandla, futhi enamandla. Qiniseka ukuthi uyawazi amagama afanele izethameli zakho. Yenza idizayini yakho yekhasi eliyisiqalo ihluke ngangokunokwenzeka. Uma usunezisekelo phansi, ungaqala ukuhlola ngokugqamile, izakhi ezikhangayo.

Idizayini yekhasi lakho eliyisiqalo kufanele ixhumane ne-USP yenkampani yakho, amanani, kanye nenhloso. Ukuxhumana ngokucacile nalezi zici zebhizinisi lakho ekhasini lasekhaya kuzoheha amakhasimende amaningi angaba khona. Khumbula ukuthi abathengi bavakashela isayithi lakho ngenjongo ethile, njengokuhlola umugqa womkhiqizo, ukufunda okuthunyelwe kwebhulogi yakho, noma ukufunda ukuthi uhlinzeka ngamasevisi. Ukuqinisekisa ukuthi izivakashi zakho zinoshintsho olushelelayo ukusuka ekhasini lakho eliyisiqalo kuye kulo lonke isayithi lakho, landela izimiso ezintathu eziyisisekelo zokuklama.

Provide easy access to top content

You should always provide easy access to the top content of your homepage design. Abaklami bewebhu abaningi bazokutshela ukuthi abukho ubude bephikseli obujwayelekile bale ngxenye yomklamo. Kungakhathaliseki, kubalulekile ukwenza isiqiniseko sokuthi izinto ezibalulekile zokuklama zingabonwa iningi labavakashi ngaphandle kokuskrola. Ngaphezu kwalokho, kufanele usebenzise umbhalo we-ALT ezithombeni zakho. Lo mbhalo uzofundwa yizicabucabu zokusesha futhi uzofaka isandla ku-SEO.

Include a call-to-action

The best way to get people to take action is to include a call-to-action on your website. Inkinobho yokubizela esenzweni kuwebhusayithi yakho kufanele ibonakale kubavakashi bakho, futhi kufanele ibe mfushane futhi ibe mnandi. Izinkinobho eziningi zokubizela esenzweni ziqukethe amagama amahlanu kuya kwayisikhombisa. Abantu baphazamiseka kalula lapho bephequlula i-inthanethi, ngakho ukwakha umuzwa wokuphuthuma kuwumbono omuhle. Izithameli ngayinye zizophendula ukubizelwa esenzweni okuhlukile, kodwa kunendlela ejwayelekile ongayisebenzisa ukuze uthole ukuthi eyakho iyasebenza kangakanani.

Ngokwesibonelo, ukwakheka kwekhasi eliyisiqalo lePatagonia kukhombisa imenyu yokuzulazula ehlelekile. Ikhasimende lingagxumela esigabeni esibaluleke kakhulu ngokushesha futhi kalula. I-Patagonia iphinde igqamise imizamo yayo yezemvelo futhi ikhuthaze abantu ukuthi bajoyine izinhlangano ezisemazingeni aphansi. I “thatha isinyathelo” inkinobho igqanyiswe ngokuluhlaza okwesibhakabhaka futhi ifinyeleleka kalula. Umklamo ofanayo ungafinyelelwa ngokusebenzisa umbala ohlukile wenkinobho yakho yokubizela esenzweni.

Ukubizelwa esenzweni kumklamo wakho wekhasi eliyisiqalo kufanele kukhuthaze isibukeli ukuthi senze okuthile. Ukubizelwa ezenzweni okuhle kakhulu kunokudonsa okunamandla kwemizwa. Qiniseka ukuthi ulimi lokubizela esenzweni kwakho lukhuthaza ngokwanele ukuthi lukhuthaze abantu ukuthi bathathe isinyathelo. Ukubizela ezenzweni okungcono kakhulu kusebenzisa amagama esenzo. Bazisa izivakashi ukuthi yini ezingayilindela uma zichofoza isixhumanisi.

Yenza izinkinobho zakho ze-CTA zibe lula ukuzifunda nokusebenzisa. Inkinobho ye-CTA kufanele kube lula ukuyichofoza futhi kufanele kube lula ukuyithola. Ukudala isithombe seqhawe maphakathi nekhasi lakho eliyisiqalo kuzokusiza ukufeza lokhu. Qiniseka ukuyibeka phezulu ekhasini lakho eliyisiqalo. Kuzokwenza kube lula ukuthi izivakashi zakho zikuthole futhi zizulazule kokuqukethwe kwakho. Uma izivakashi zingasizwa isidingo sokuchofoza isixhumanisi, bazodlulela kwenye iwebhusayithi.

Make it usable

Your homepage is the first impression your audience has of your brand. Izinkampani eziningi ziwugcwalisa ngamajenerikhi, ulwazi oluqokiwe noma isitayela sedizayini esithrendayo sakamuva. Nokho, kuhlanganise konke “evamile” ulwazi alwanele ukwakha umbono omuhle. Ukudala ikhasi eliyisiqalo lokuguqulwa okuphezulu, cabangela izimpendulo zale mibuzo futhi uzihlanganise ekwakhiweni kwakho. Ngezansi kunezinyathelo ezithile zokuqinisekisa ukuthi ikhasi lakho eliyisiqalo liyasebenziseka futhi liguqulwa ngokushesha.

Khumbula ukuthi ukusebenziseka kuhambisana nokuba lula. Ngokwesibonelo, umkhiqizi wezimoto uzobeka izilawuli endaweni efanayo kuwo wonke amamodeli, kungakhathaliseki ukuthi imoto yakudala noma entsha. Okufanayo kuya kumasistimu wokusebenza wekhompyutha – isithonjana esinephrinta siwuphawu oluhle lokuthi isayithi lakho lizophrinta amadokhumenti. Ikhasi eliyisiqalo elisebenzisekayo lizoba nomklamo ongaguquguquki umsebenzisi angawuzulazula ngaphandle kokuthi afunde izimiso ezingajwayelekile.

Include power words

Using power words can help your readers identify with you. Amagama anamandla asetshenziswa ezihlokweni, imigqa yezihloko ze-imeyili, kanye namakhasi okufika ukuze enze ukuchofoza okwengeziwe. Ukuchofoza okwengeziwe kusho inzuzo eyengeziwe. Ukusebenzisa amagama anamandla ekhasini lakho eliyisiqalo kuzokusiza ukuthi uthole ithrafikhi eyengeziwe nokuthengisa. Okulandelayo yizibonelo zamagama amandla ongawasebenzisa ekhasini lakho eliyisiqalo. Zisebenzise ngokuhlakanipha:

Amagama anamandla angamagama athonyayo angabangela ukusabela okunamandla okungokomzwelo. Bangenza abantu bazizwe besaba, khuthazwa, wavusa, abahahayo, noma ethukuthele. Kafushane, zingashukumisela abantu ukuba bathathe isinyathelo. Lokhu kungase kusebenze kakhulu uma kusetshenziswe kahle. Ngenhlanhla, amazwi amandla kulula ukuwasebenzisa. Ungazisebenzisa noma yikuphi kuwebhusayithi yakho ukuze ukhuphule amazinga akho okuguqulwa futhi udale abalandeli abathembeke kakhulu. Nazi ezinye izibonelo zokuthi amagama anamandla angakusiza kanjani ukuthi uthuthukise ukuguqulwa kwakho:

Ilukuluku liyisifiso esingokwemvelo. Kumele isuthiswe ngokudla namanzi. Ilukuluku yisona sizathu esiyinhloko sokuthi abantu bachofoze ezihlokweni, futhi kungaba yindlela enamandla yokubamba ukunaka kwabo. Ivila, Ngokwesinye isandla, kuphambene nelukuluku futhi kuyisizathu esenza abantu bagweme ukusebenza. Abakhuthazwa ukwenza okungaphezu kokuncane okungenalutho, kodwa bafuna ukuzwa okuthile.