Tips for Creating a Corporate Design

Idizayini yebhizinisi iwukubonakaliswa kwesithombe esifiswayo senkampani. It must reach the target groups and have the potential to generate identification and projection surfaces. Kungasiza inkampani ihluke kwabanye abadlali emakethe futhi ibe negalelo empumelelweni yesikhathi eside. Nawa amanye amathiphu okudala idizayini yebhizinisi ephumelelayo. Lesi sihloko sizokunikeza isifinyezo sezinto ezibaluleke kakhulu ongazibandakanya. Kuyingxenye ebalulekile yesu lokumaketha lanoma iyiphi inkampani.

Color codes

When it comes to creating a corporate design, udinga ukulandela imithetho embalwa ukuqinisekisa ukuthi imibala isetshenziswa ngendlela efanele. Okokuqala, udinga ukwazi ukuthi kunezinhlelo ezintathu zombala eziyinhloko zomkhiqizo wenkampani: CMYK (I-Cyan, I-Magenta, Okuphuzi) kanye ne-PMS (I-Pantone Matching System). I-CMYK uhlelo lombala oluvame kakhulu lokuphrinta, kuyilapho i-RGB imele Okubomvu, Okuhlaza, kanye noBlue. I-HEX imele i-Hexadecimal Numeral System futhi isetshenziselwa ukwakhiwa kwewebhu.

Ukusebenzisa amakhodi ombala we-HTML kuzokusiza ukuthi uguqule imibala yewebhusayithi yakho. Ukusebenzisa lawa makhodi kuzokusiza ukuthi uphinde usebenzise imibala kumaphrojekthi ahlukene futhi ugcine ukumaketha kwakho kufana. Ukwengeza, amakhodi we-hex angafakwa ku-HTML ukuze kushintshwe umbala othile ekhasini lewebhu. Futhi zingahlukaniswa ku-CSS ukuze iwebhusayithi yakho ibukeke njengochwepheshe ngangokunokwenzeka. Kufanele usebenzise la makhodi ngokucophelela futhi uqiniseke ukuthi uyayiqonda incazelo yawo ngaphambi kokuwasebenzisa.

Izimpawu

When it comes to the design of corporate logos, kunezinketho eziningi. Isitayela nombala welogo kubalulekile, kodwa futhi kunezici eziningana okufanele zicatshangelwe. Okuhlanganiswe nomklamo incazelo iyonke inkampani efuna ukuyiveza. Abanye abantu bakhetha ilogo enemibala egqamile, kuyilapho abanye benelisekile ngombhalo olula omnyama nomhlophe. Noma kunjalo, ilogo yenkampani kufanele ibonise izindinganiso eziyinhloko zomkhiqizo wayo.

Ngenkathi ukhetha inkampani yokuklama ilogo, kufanele uqaphe kakhulu. Kufanele ngaso sonke isikhathi ukhethe eyodwa enerekhodi eliqinisekisiwe futhi esike yabhekana nezimboni eziningi. Uma ungacacisi kakhulu, ungase ugcine nge-design engalungile. Khumbula, ufuna ukwenza isithombe esihle somkhiqizo wakho kanye namanani amele wona. Uma idizayini yelogo ijwayelekile kakhulu, kuzodida izethameli zakho futhi kubenze bafune ukwenza ibhizinisi nawe.

Ukufaka umbhalo kulogo yakho yebhizinisi kuyisinyathelo esibalulekile sokuklama ngempumelelo. Ngenkathi ama-logo endabuko ekwazi ukubonakala, i-logotype ihlukile ngendlela yayo. I-typography yangokwezifiso iyingxenye eyinhloko yama-logotypes. Ngokwesibonelo, Ama-Starbucks’ ilogo yokuqala ensundu ibuyekezwe ngo 1987 ngohlelo lombala oluhlaza nomhlophe. Nokho, Ilogo yeMicrosoft ifake izinguquko ezicashile kufonti kulogo yayo ukuze igqame kwezinye izinkampani..

Slogans

Taglines and slogans are two types of branded language. Umugqa wethegi umusho omfushane osetshenziselwa ukutshela abathengi okwengeziwe mayelana nenkampani nokuthi ibhizinisi layo limayelana nani. Isiqubulo sidlulisa umgomo womkhiqizo futhi sinikeza umphakathi ngokusebenzisa amagama achazayo nokuncenga.. Olayini bamathegi bahlala isikhathi eside kuneziqubulo, kodwa iziqubulo zisasebenza kahle ekutholeni ukunaka kwabathengi.

Iziqubulo ezinhle kakhulu zikhuluma ngengqikithi yomkhiqizo, ngenkathi futhi ukwazi ukukhunjulwa kalula. Iziqubulo kufanele zibe zifushane futhi ziqonde, ukushiya umyalezo nokudweba isithombe engqondweni ezingqondweni zalabo okuqondiswe kubo. Isiqubulo somkhiqizo kufanele sihambisane nobunikazi balo futhi sikwazi ukukhuluma nemizwa nemizwelo yababukeli. Kufanele futhi ikhuthaze abantu ukuthi benze ngomyalezo. Uma isiqubulo siphumelele, kungaba lula njengokulula “kwenze nje.”

Iziqubulo zingakhuphula isidingo somkhiqizo noma isevisi. Bangakwazi ukutshela abathengi ngokuqondile ukuthi umkhiqizo wenzani nokuthi ubazuzisa kanjani. Ngenkathi isiqubulo singase singenzi uhlobo lwe-SERP ephezulu ezinjinini zokusesha, ikubeka phezulu emqondweni wekhasimende. Kwenza ibhrendi ikhumbuleke kalula futhi ibe thembekile. Ngokwalesi sizathu, iziqubulo ziyingxenye ebalulekile yokwakheka kwebhizinisi.

Fonts

If you are designing a company website, uzodinga ukukhetha ifonti elungele uhlobo lwebhizinisi oliqhubayo. Nakuba amanye amafonti angase abe nzima kakhulu noma abe mancane kakhulu ekwakhiweni kwebhizinisi, ezinye zifaneleka kangcono kumaphrojekthi amancane. Nawa amanye amafonti angcono kakhulu wedizayini yebhizinisi. Eyokuqala ifonti ye-Acworth, okuwumklamo onesibindi nonamandla ogqugquzelwa isiko lobuchwepheshe elisheshayo. Itholakala mahhala futhi iyisinqumo esihle samabhizinisi asembonini yokudala. Ungakwazi futhi ukulanda inguqulo yefonti yewebhu. Uhlobo lwesibili lwefonti wuhlobo lwe-Nordhead, okungenye i-typeface elungele amawebhusayithi ebhizinisi. Itholakala ngezisindo ezinhlanu ezahlukene, okwenza kube ukukhetha okuhlukahlukene. Futhi okokugcina, kukhona ifonti ye-Murphy Sans, enesitayela esihle se-sans-serif.

Amafonti e-Serif ayisinqumo esihle semiklamo yebhizinisi, njengoba zivusa imizwa yokuhlonishwa, ikilasi, kanye namagugu. Zilungele ikakhulukazi ubunikazi bomkhiqizo obuzungeza igunya. Ngokunjalo, amafonti e-slab serif alungele amalogo nezinye izindawo ezivelele zewebhusayithi. Nakuba zingafanelekile ikhophi yomzimba, zingaba inketho enhle uma usebenza kumklamo omncane.

Symbols

Logos and corporate symbols are used to identify a company, inhlangano, noma inhlangano kahulumeni. Ngokwesibonelo, I-logo yedolobha laseLacombe yi-Mountain Bluebird endizayo, ngesiphambano segolide ukusixhumanisa nomqondo wokuphambana kwemigwaqo. Lawa ma-logo asetshenziswa emibhalweni kamasipala nakwezinye izinto eziphrintiwe, futhi ingasetshenziselwa izinjongo zemikhosi ezixhumene neHhovisi likaMeya. Nokho, ukusebenzisa izimpawu zebhizinisi nganoma iyiphi indlela ebeka igama ledolobha imibuzo nobuqotho akuvunyelwe.

Umbhali uDavid E. UCarter uyethula 148 izimpawu zebhizinisi eziphawulekayo, futhi iqondise ukusetshenziswa kwazo. Ngaphezu kokwabelana ngezindaba ezingemuva kwezimpawu, uphinda akhombe umsebenzi wobunikazi benkampani oyisibonelo. Isakhiwo sencwadi enamakhasi ayi-150 sihlanganisa ama-logo abaklami abafana no-G. UDean Smith, Izingelosi Zokuqala, kanye ne-Dickens Design Group. Umbhali uhlanganisa nomsebenzi ovela ku-Walter Landor Associates kanye no-G. UDean Smith. Nakuba le ncwadi igxile ezimpawu zezinkampani, akuhlosile ukuba ngumhlahlandlela ophelele wenkundla.

Izimpawu: Izinkampani ezifana ne-Coca-Cola ne-Nike zisebenzise izimpawu ezingabonakali kumalogo azo, futhi i-apula eliyisakhiwo sodumo isithombe esiqashelwa kabanzi. Nokho, kungaba yingozi ukusebenzisa uphawu njengophawu. Ukusebenzisa uphawu kukodwa kungenza ukuthi umkhiqizo ube nzima kubathengi abangasazi isiNgisi. Kunalokho, kungcono ukusebenzisa ilogo esekelwe kufonti ukuqinisekisa ukuthi abathengi babona inkampani ngegama layo nelogo.

Packaging

Your company’s corporate design is a reflection of your business style and personality. Ukupakisha kwakho kuyindlela enhle kakhulu yokuxhumana namakhasimende akho ngalezi zici. Ukuthi iphakheji yakho ilula noma inhle, amakhasimende akho angatshela okuningi ngenkampani yakho ngokuyibuka. Nawa amanye amathiphu wokukhetha umklamo wephakheji ofanele wenkampani yakho. – Khetha izinto ezifanele. Akuzona zonke izinto ezilungele zonke izinhlobo zamaphakheji. Qiniseka ukuthi izinto ozikhethayo ezekhwalithi ephezulu.

– Cabangela ibhajethi yakho. Ungase ube nesabelomali esilinganiselwe, kodwa ngisho nesabelomali esincane singahlanganisa ngokushesha. Kubalulekile ukukhumbula izindleko eziqhubekayo, okuhlanganisa izinkokhelo kubaklami. Abaklami bayashaja $20 ku $50 ihora, futhi ukukhiqizwa ngobuningi kubiza cishe amasenti angamashumi amahlanu ukuya kumadola amathathu iphakethe ngalinye. Khumbula ukuthi umgomo wakho uwukuthengisa iphakethe lakho ngentengo ephezulu ukuze wenze inzuzo. Yingakho kufanele ucabangele ibhajethi yakho ngokucophelela ngaphambi kokukhetha okokupakisha kwakho.

– Naka umkhiqizo wakho. Indlela owethula ngayo ubunikazi benkampani yakho kubathengi izoba nomthelela ekwakhiweni kwakho kokupakisha. Iphakheji yakho ingahlotshaniswa eduze nomkhiqizo owuthengisayo, noma ehluke ngokuphelele. Konke kuncike ekutheni uyini umkhiqizo. Inkundla ye-e-commerce ekhethekile, Ngokwesibonelo, idinga uhla lwemikhiqizo kusukela kwezimonyo kuya kumathoyizi. Idizayini yokupakisha kufanele ibonise imikhiqizo oyinikezayo. Nokho, ukupakishwa komkhiqizo akudingi ukuthi kube nophawu olukhulu.