Inyanga: Juni 2020

Siphila emhlabeni wedijithali, kwe kubaluleke kakhulu, Nyusa ibhizinisi lakho ku-inthanethi. Ukukhuthazwa kwe ibhizinisi lizokusiza kakhulu, zuza ukubonakala okuphezulu. Nakhu amathuba ahlukahlukene, Nyusa iwebhusayithi yakho ku-inthanethi, ngokwenza kokubili sebenzisa imikhankaso yamahhala kanye nekhokhelwayo. Nazi eziningi zazo Amaphuzu, ongasebenza kukho. Ngizosebenzisa amasu athile afakazelwe ethula, ukukhuthaza iwebhusayithi yakho futhi ukwandise ithrafikhi yakho ukwazi, kanye nokuchaza kahle, zenziwa kanjani.

1) I-Gast-Blogging – Ukubhuloga kwesivakashi kuyindlela enhle yokuhlanganisa yonke into, ukwakha ubukhona ku-niche yakho, Khulisa iphrofayili yakho ye-backlink futhi wenze ukuxhumana okuthile embonini – konke lokhu kuyasiza, ukuthuthukisa iwebhusayithi yakho esikhathini eside . Ukuthunyelwa kwesivakashi kunomthelela ekukhangisweni okwengeziwe nasekuchayekeni ku-inthanethi.

2) I-SEO (Ukuthuthukisa Injini Yokusesha) – injini yokusesha nokwenza kahle, i-SEO emfushane, inqubo, okunikeza iwebhusayithi yakho isikhundla esiphakeme ezinjinini zokusesha ezifana ne-Google.

Okungcono kakhulu, ukuthi lelisu engaguquki, iletha ithrafikhi yokwenziwa kuwebhusayithi yakho. angikho lapha wake wachela, uma ngithi, ukuthi leli yisu elingcono kakhulu lalokho Ukukhangisa kwewebhusayithi okuphathelene nokukala, imiphumela yesikhathi eside.

3) Ukuthuthukisa Imidiya Yezokuxhumana – Ukudala amasayithi enkundla yezokuxhumana anokuqukethwe okubuyekeziwe kanye nezindaba ezihlobene nesayithi lakho kuyasiza, ukwandisa ukuthandwa emphakathini. Gcwalisa ikhasi lakho ngemininingwane futhi ukhuthaze abasebenzisi, ukuze "bathande".. Bese udala ishejuli yokuqukethwe engaguquki, ukukhombisa, ukuthi uyasebenza nokuthi umkhiqizo wakho unikezwe imisebenzi. Ngokuthunyelwe ngakunye uxhumanisa iwebhusayithi yakho ukuze uthole ulwazi olwengeziwe.

4) Phendula kumazwana futhi ubandakanye abasebenzisi engxoxweni – Leli qhinga limayelana nalokho, buyela ezintweni eziyisisekelo. Ngezinye izikhathi indlela elula, Yakha ubudlelwano nabantu futhi ubenze babe nentshisekelo kuwebhusayithi yakho, ukuqala ingxoxo. Uzothola izaziso ze-imeyili, ngokushesha nje lapho amagama akho angukhiye eshiwo kuwebhu. Ukusuka lapho, okumele ukwenze ukulandela izixhumanisi zama-athikili bese wehlela phansi esigabeni sokuphawula.

Ngaphandle kwamaqhinga abalwe ngenhla lapho kunamathuba amaningi, ukukhuthaza iwebhusayithi yakho. Iliphi isu uqobo ekugcineni kuvela ukuthi isebenza kakhulu kuwe, kuncike kakhulu ku Isimo sakho esiyingqayizivele sokuncintisana nezinsiza ezitholakalayo: ubude besikhathi, amakhono, usayizi weqembu njll.

Siyazi, ukuthi i Izinzuzo zethrafikhi yewebhusayithi, njengoba sinendaba nokubonakala kanye Isibopho sedivayisi yeselula sidinga ukunakekelwa. Ithrafikhi kuwebhusayithi yakho isiza ngalokho, Thuthukisa izinga lakho, okuyinto edala ithrafikhi eyengeziwe. Wena kodwa ufuna ukuqinisekisa, ukuthi ukwanda kwethrafikhi nakho kuza noku Ukwanda kokuzibophezela kuhlotshaniswa. Lapho ithrafikhi yakho iyanda, Eyakho Nokho, amazinga okuguqulwa ayehla, azilethi ithrafikhi efanele.

Kule bhulogi sichaza ezihlukahlukene Iwebhusayithi Traffic Strategies, lokho kusiza ukwakha ibhizinisi lakho.

– Udinga ukuzibandakanya ku-inthanethi – I Ukwenza kusebenze izixhumanisi zenkundla yezokuxhumana kubaluleke kakhulu kuwebhusayithi yakho. Uma eyakho Amaphrofayili enkundla yezokuxhumana aqukethe isixhumanisi esiya kuwebhusayithi yakho, ube neyakho Izixhumanisi ziguqulelwe kwesinye isiteshi sethrafikhi yewebhusayithi. Setha qiniseka nje, ukuthi uzibophezele ngokulingene nangobuqotho, futhi ugweme yona, Faka izixhumanisi kuwebhusayithi yakho kumazwana akho – ukuze ungenzi njengoba Ugaxekile uyavela futhi ku-inthanethi yakho- futhi kuthinte isithunzi sebhizinisi. Iphakanyisiwe Ithrafikhi akufanele ibe umgomo wokuzibandakanya kwakho, kodwa eyodwa umphumela wesibili.

– Ukukhuthazwa kwe-SEO okuku-inthanethi – I-SEO ibaluleke kakhulu kubalulekile kuwebhusayithi yakho. Kuyasiza, thuthukisa ukubonakala ku-inthanethi futhi Linganisa iwebhusayithi yakho ukuze uthole amagama angukhiye aphezulu. Ukulungiselela i-SEO esekhasini kufanele akuthathi isikhathi eside futhi kungasiza, ithrafikhi yakho yemvelo ukwanda.

– Iqondise ku-von Long-Tail-Amagama angukhiye – Um ukuze uthole indawo enhle, udinga amagama angukhiye esikhathi eside sebenzisa okuhlosiwe, ukuze ukubonakala kuphezulu. Ngenkathi amagama angukhiye anomsila omfushane zivame ukuseshwa kaningi, kunzima kakhulu, ezinjinini zokusesha hlolisisa. Ngakolunye uhlangothi, uma uqondise amagama angukhiye anomsila omude, unayo eyodwa ithuba elingcono, emibuzweni, lezo zemikhiqizo namasevisi akho ziqondile, ukuzuza izinga eliphezulu. Izinga eliphakeme lisho ithrafikhi eyengeziwe.

– I-Gast-Blog – Uma imboni enethonya ushicilele okuthunyelwe kwebhulogi kuwebhusayithi yakho noma ingxoxo naye iphenduke iposi lebhulogi, lokhu kungaba nomthelela, traffic kokubili ngokusebenzisa ukusesha okuphilayo kanye nangalesi siphehli, i Iphromotha okuqukethwe kuzithameli zakho. Lokhu nakho kungaba nomthelela, okuqukethwe kwakho ukwengeza ukuhlukahluka okuningi futhi ubonise izivakashi zakho, ukuthi wena indawo ziyasebenza.

Ngokusebenzisa i-Google Bhizinisi Lami kanye nezinye iziteshi eziphephile ezibalwe ngenhla, ungathola ezifanele Letha izivakashi kuwebhusayithi yakho futhi okubaluleke kakhulu, izivakashi eziningi zibe amakhasimende guqula. Lena yindlela i-Onmascout engakusiza ngayo, ukubonakala okwengeziwe iwebhusayithi yakho.

Ezweni lanamuhla kubonakala ongacabangeki, ukuthi inkampani ngaphandle kwanoma yiluphi uhlobo lokuba khona ku-inthanethi izosebenza. Ukuba khona ku-inthanethi kubaluleke kakhulu njengokuba neqembu elihle kwelinye Inkampani. Futhi nakuba izinkampani eziningi ziye zaqaphela amandla ezokuxhumana babe, ngokuyisebenzisa njengenkundla yokumaketha, mayelana nezinkampani zabo ukwethula emhlabeni, lokhu akusanele, ukukuhlukanisa emncintiswaneni. Yingakho ke, ukuthi cishe zonke izinkampani manje sezinomphakathi – kungakhathaliseki ukuthi kuncane noma kukhulu kangakanani.

Ukuthuthukiswa kwesiko Iwebhusayithi iphinde iveze iziphakamiso ezithile- noma okubi. Nokho, ngifuna lapha xoxa kabanzi mayelana nezinzuzo zokwenza ngokwezifiso.

ezokuphepha

Ukuphepha kuwukukhathazeka okuyinhloko nge Ukuthuthukiswa kwamawebhusayithi futhi kufanele kucatshangelwe, mayelana nokugebenga noma ukugwema ukulahleka kwedatha. Ngokusebenzisa inkampani, lokho Isoftware yewebhu idaliwe, Eziningi zalezi zingozi zisingathwa ngezinqubo ezimbili ezilula kuqedwe.

1. Kufanele njalo zicatshangelwe ithuthukiswe yi-SSL. Lokhu kuzoholela ezinkingeni ezimbalwa kamuva, khona lapho yonke indawo kufanele yakhiwe kusukela phansi kuya phezulu kusetshenziswa i-SSL.

2. Ikhodi yabo yomthombo ingeyobunikazi. Wena ingase isebenzise izilimi zokuhlela zomthombo ovulekile (PHP, I-Python, URuby njll.), nokho, ikhodi yabo ayikhishelwa umphakathi.

ukuhluka

Ukuhluka kwewebhusayithi kungukuthi okudingekayo, ukwenza iwebhusayithi yakho igqame emqhudelwaneni. Kokunye iwebhusayithi yangokwezifiso ayikho itimu. Isakhiwo sewebhusayithi yakho ihlangabezana nezicaciso zakho futhi ayikho ngaphansi kwemikhawulo noma imikhawulo Imikhawulo ekubukeni kwewebhusayithi.

isivinini

Isivinini sewebhusayithi siqinisekisiwe inombolo yabasebenzisi, eza kuwebhusayithi yakho, futhi bazokwenza buya. Lokhu futhi kuchaza ulwazi lwabo lokuqala kuwebhusayithi.

Ngokwenza ngokwezifiso Iwebhusayithi yakho ingasuswa ngokuphelele izici ezingadingekile kanye ne-bloatware gwema.

Kunezinye izinzuzo eziningi ze- imiklamo eqondene nekhasimende, nokunye okuningi, engizoyithumela kubhulogi yami ezayo izoxoxa. Ungathola ulwazi ngathi enkampanini yethu ngaphansi www.onmascout.de

Iwebhusayithi ibalulekile Ithuluzi, okukuvumela ukuthi udale ubukhona be-inthanethi bebhizinisi lakho. Wena ingakha ubukhona obusebenzayo, ukwandisa umkhondo nokuthengisa ukwanda. Ukwethula iwebhusayithi entsha kukunika ithuba, lokho kungasiza futhi kusebenzele inkampani yakho kahle. Iwebhusayithi ingakwazi kube usizo kakhulu, ukwandisa ukwethembeka kanye nobunikazi bomkhiqizo wakho qinisa futhi ube nomthelela omuhle wenkampani yakho kuzithameli zakho zuza. Iwebhusayithi ingakusiza, isinyathelo esisodwa ngaphambi kwezimbangi zakho ukuba phambili. Nokho, imizamo yakho ayigcini nje ngokuqalisa eyodwa iwebhusayithi. Ziningi ezinye izinto, obhekisela kukho ngemva kokuqala kudingeka ukugxilisa ingqondo.

Izinto, okudingeka ugxile kukho

• Ukwakhiwa kokuqukethwe –

Ukusebenzisa okuqukethwe ku-a Iwebhusayithi ikuvumela ukuthi udale ukuxhumana phakathi kwewebhusayithi yakho nezithameli eziqondiwe khiqiza. Okuqukethwe kudlulisa umlayezo, onakho ngewebhusayithi yakho ufuna ukudlulisa. Okuqukethwe kwekhwalithi ephezulu kukusiza nokuthi wenze lokho, kwe ukukhuphuka amakhasi okusesha ku-Google. Ingakwazi ukukhiqiza imikhondo, ithrafikhi eyengeziwe khiqiza, Finyelela ukuguqulwa futhi unikeze umkhiqizo wakho izwi eliqinile.

• Imephu yesayithi- kanye nefayela elithi Robots.txt

Imephu yesayithi.xml- futhi Amafayela e-Robots.txt abaluleke kakhulu ezinjinini zokusesha. Yibo laba amafayela asuka kulawa 5, lokho kusiza ukuthuthukisa iwebhusayithi. Imephu yesayithi.xml isho iphrothokholi ejwayelekile, ngawo wonke ama-URL ewebhusayithi zifakwe ohlwini. Ifayela le-Robots.txt liyifayela lombhalo, ulwazi ezingxenyeni zesayithi, okuyinto injini yokusesha okufanele ivakashele futhi akufanele uvakashele.

• Ukuhlaziywa kwenethiwekhi

I-Web analytics ingasetshenziswa ne- Ukuhlaziya ithrafikhi kuwebhusayithi yakho kungaba usizo. Uma kungenjalo ikhona, kungase kube nzima kuwe, inani lezivakashi iwebhusayithi yakho, futhi ungase ube nobunzima, i Ukwazi izindawo ongazithuthukisa.

• Hlola amazinga enjini yokusesha

Yonke inkampani ilwela eyodwa izinga eliphezulu lenjini yokusesha, lokho kusho, ukuthi inani elihle lethrafikhi iqondiswe kuwebhusayithi yakho. Okunye izinga le-Google, lokho ngaphezulu Ithrafikhi nokunye ukuguqulwa kwenkampani. Ngokusebenzisa i- Uyazi, ukuqapha amazinga, lapho kufanele wenze eminye imizamo kudingeka kwenziwe ngcono. Ungakwenza lokhu ngesandla noma nge-a noma iyiphi isofthiwe noma i-plugin.

• Hlola isikhathi sokulayisha iwebhusayithi

Isivinini sokulayisha sivuliwe isici esibalulekile sezikhundla eziphezulu ku-Google nakwezinye izinjini zokusesha. Akekho othanda iwebhusayithi, okuthatha isikhathi esiningi ukulayisha. Uma lokho Ukulayisha iwebhusayithi kuthatha isikhathi esiningi, mancane amathuba, ukuthi abasebenzisi bavakashele iwebhusayithi yakho futhi. Ungasebenzisa inani lamathuluzi sebenzisa, ukuhlola isivinini sewebhusayithi yakho futhi nokwandisa.

Uma uvumelana nalokhu okukhulunywe ngakho ukubhekana nezinkinga, uthole iwebhusayithi, ezisebenza ngempela futhi ithuthukisiwe futhi uma kungenjalo kungase kudingeke uchithe imali eningi. Uma wena ngesikhathi sokwakhiwa kwewebhusayithi yakho futhi ngokushesha ngemva kokwethulwa kwayo zinakekele izinkinga ezinjalo, izokwenza iwebhusayithi yakho ifakwe ezinjinini zokusesha ezifana ne-Google ngokungangabazeki ukusebenza kahle kakhulu. Ngakho gcina lokho engqondweni, ukuthi ukuqala Iwebhusayithi iyodwa ayanele.

Inkampani yenza izinhlelo zokusebenza zeselula, ukuqondisa imali eyengeziwe kubo, ngawe yenza ukutshalwa kwezimali okuncane okukodwa. Kodwa akuzona zonke izinhlelo zokusebenza zeselula ezidinga lokhu imali, ezinye zezinhlelo zokusebenza nazo zimahhala. Kodwa wake wazibuza, Umthombo ovulekile noma izinhlelo zokusebenza zeselula ezifinyeleleka mahhala zenza kanjani imali?

Wonke umuntu uyazi, lokho Ikhodi yomthombo ovulekile ingalandwa mahhala ngokuphelele futhi kufanele lisebenzise njengethuba lebhizinisi elengeziwe, esikhundleni sokuyisebenzisa njengomkhawulo cabangela. Ake sibheke izinhlelo zokusebenza, lapho imali ingumthombo ovulekile kuyinto.

• WordPress, inkundla yewebhusayithi yokubhuloga

• I-Magento, Inkundla ye-E-commerce

• I-MySQL, database relational nokunye okuningi.

Indlela yokuthola imali yabo?

1. Kukhona eyodwa Uchungechunge lwezinhlelo zokusebenza, enza imali ngezinye izinkonzo futhi angumthombo ovulekile, njengoZimbra, isofthiwe eyinkimbinkimbi, lapho umsebenzisi asekela khona okudingekayo, ukufinyelela isofthiwe. Izinhlelo zokusebenza ezinjalo zenza imali, ngokunikeza abasebenzisi ukwesekwa njengesiqondiso sokusebenzisa kwabo Ukunikezwa kwezinhlelo zokusebenza. Banikeza ukwesekwa ngocingo nange-imeyili emazingeni aphezulu noma aphezulu. amanani aphansi.

2. I-Open Izinkundla zomthombo nezinhlelo zokusebenza zingenza imali, ngokusebenzisa izengezo thengisa, edingekayo ukuze usebenzise le softhiwe. I abathuthukisi bangempela besofthiwe kanye nabantu besithathu bangase ngokudayiswa kwe Uzenzela izithuthukisi.

3. Ezinye ze Izinhlelo zesofthiwe azinakwenzeka ngaphandle kwamabhukwana noma imiyalelo yomsebenzisi kuyafinyeleleka. Ngaphandle kwamadokhumenti awukwazi ukuzibhala ikhodi ukufinyelela. Kuthatha isikhathi eside ukuqonda futhi awukwazi ukusebenzisa yonke imisebenzi yesofthiwe ngaphandle kwemibhalo. Isoftware yomthombo ovulekile inga futhi uthole imali, ngokunikeza imibhalo njengegayidi yomsebenzisi we Ukusebenza kwesofthiwe ethengiswayo.

4. Uma uhlelo lwakho lokusebenza noma isofthiwe ingumthombo ovulekile, ungasebenzisa ezinye izici ezithuthukile hlinzeka, ongafinyelela kuyo, ngokuba nokuthile Khokha inani lemali futhi uthuthukiswe njengokufinyelela kwe-premium. Lokhu kungaba ngikusize, ukuthola imali, ngokuba umhlinzeki wesevisi wamahhala.

Uma unayo yakho Ufuna ukuhlinzeka ngesofthiwe yokufinyelela mahhala kuwo wonke umuntu kanye nenkinga ukwenza imali kuyakukhathaza, ungakhetha eyodwa yalezi zinyathelo. Lezi akuzona kuphela izinyathelo, ongakwenza, ngemali njengoba Uhlelo lokusebenza lomthombo ovulekile ukuze uthole imali. Kukhona nezinye eziningi ongakhetha kuzo. Laba bangakwazi Nokho, yiba wusizo kulabo, abangacabangi ngakho kakhulu futhi ufuna ukukhetha isilinganiso esilula.