Izisekelo Zomklamo Webhizinisi

If you have never thought about the importance of corporate design, uphuthelwa ulwazi oluthile olubalulekile olungakusiza unqume indlela engcono kakhulu yokudala ubuwena benkampani yakho. Lesi sihloko sizoxoxa ngezisekelo zokuklama kwezinkampani: Ubunikazi obubonakalayo, Ukuvumelana kombala, I-Typegraphy, Iziteshi zokuxhumana, futhi nokuningi. Njengomklami, umsebenzi wakho kufanele usekelwe isu nezinjongo zenkampani yakho. Ukulandela le mihlahlandlela kuzokusiza ukuthi udale ubuwena bebhrendi obuhlaba umxhwele.

Ubunikazi obubonakalayo

The Visual Identity of a corporate design consists of the entire set of visual elements associated with the brand. Ihlanganisa iphalethi yombala, amafonti, kanye nokwakheka okuphelele kwewebhusayithi yenkampani nezinye izinto zokumaketha. Ubunikazi obuqinile obubonakalayo bungasiza inhlangano ukuthi idlulise umlayezo olungile kuzithameli eziqondiwe futhi zibe nomthelela ekuboneni kwazo uhlobo lomkhiqizo. Nazi ezinye zezingxenye ezibaluleke kakhulu zobunikazi obubonakalayo. Ake sibheke ngamunye wabo.

Isinyathelo sokuqala ukuqonda izethameli eziqondiwe. Okubonwayo kukhombisa isiko nesimo sezethameli. Ukwazi izidingo zezithameli oziqondise kuzokusiza ukhethe imikhiqizo namasevisi ngendlela efanele. Ngokunjalo, kuzokusiza ukuthi uqonde isimo sokuncintisana futhi ubone ukuthi izethameli zakho zithandwa ini. Yazi lokho izethameli zakho ezikuthandayo nezingathandi, futhi wenze isinqumo esihle kakhulu sokwakha ubuwena obubonakalayo obuzobaheha. Ubunikazi obubonakalayo obuthuthukiswe kahle buzokwenza kube lula ukuguqula abangaba amakhasimende.

Ubunikazi obubonakalayo bufana nokuthenga ibhayisikili lakho lokuqala: ungase ufune ukuthenga imodeli ephezulu yohambo olude, noma ungakhetha ethengekayo ukuze usebenzise idolobhakazi noma uhambo lwangezimpelaviki. Ubunikazi obubonakalayo akulona uphawu olulodwa, kodwa kunalokho iphakethe eligcwele elivusa impendulo engokomzwelo evela kumakhasimende. Kuyisisekelo somkhiqizo wakho futhi kuphefumulela impilo kumkhiqizo wakho. Izinzuzo zobunikazi obuhle obubonakalayo azikwazi ukweqiwa.

Ubunikazi obubonakalayo bubalulekile kuwo wonke amabhizinisi, uphawu, kanye nenkampani. Kungaphezulu kakhulu kwelogo. Empeleni, ubunikazi obubonakalayo obuphelele buqala ngemibala yezinkampani, amafonti, kanye namajamo ayisisekelo. Inkampani esebenza ngokukhethekile kwezokuphepha kwe-IT izoba nesethi ehlukile yezinto ezibonakalayo kunenhlangano engenzi nzuzo egxile kwezemvelo.. Kubalulekile ukukhumbula ukuthi ubunikazi obubonakalayo buzoshintsha ngokuhamba kwesikhathi. Ngokwesibonelo, ilogo esebenzisa iphalethi yombala oluhlaza okwesibhakabhaka nomhlophe ayibonwa yiwo wonke umuntu.

Ukuvumelana kombala

The concept of color harmony in corporate design is crucial for the development of effective brand identity and customer relationships. Uhlelo lombala luyindlela ephumelelayo yokuheha imizwelo yabantu, dala intshisekelo ebonakalayo, futhi usungule ukuzinza kwechromatic. Ukuvumelana kombala kungafinyelelwa ngezindlela ezihlukahlukene, kuhlanganise ngokusebenzisa okuyisisekelo, okwesibili, noma ama-hues aphezulu. Isihluthulelo sokufeza lokhu ukuthola inhlanganisela efanele yama-hues.

Izindlela ezimbili eziyinhloko zokuvumelana kombala ziyafana futhi ziyahambisana. Ukuvumelana okufanayo kusho ukuthi imibala isondelene esondweni lombala. Le ndlela isetshenziswa emiklameni enokuqhathanisa okuncane noma okungekho nhlobo. Ukuvumelana okuhambisanayo, Ngokwesinye isandla, idinga imibala ukuba ibekwe phambi komunye nomunye esondweni lombala, futhi ihlose ukudala umehluko ophezulu phakathi kwemibala emibili. Ukuze uthole imiphumela engcono kakhulu, sebenzisa izindlela zombili. Nokho, ukuvumelana kombala ekwakhiweni kwenkampani kufanele kwenziwe kancane.

Inhlanganisela ephumelela kakhulu yemibala i-monochromatic. Le ndlela ivumela izinga elikhulu lokusungula futhi ikuvumela ukuthi udale ngomklamo wakho. Nokho, kubalulekile ukusebenzisa umuzwa wakho wokunambitha ukuze uqinisekise ukuthi imibala oyisebenzisayo iyaphelelisana. Kufakwe ekwakhiweni kwakho kwebhizinisi, izikimu zombala we-monochromatic ziyindlela ephumelela kakhulu yokwakha umklamo ophumelelayo. Ngakho, yimiphi imibala engcono kakhulu ongayisebenzisa ekwakhiweni kwakho kwebhizinisi?

Ngenkathi izikimu zombala we-triadic ngokuvamile zilula esweni kunenhlanganisela yemibala ehambisanayo, zingaba nzima kakhulu ukufeza mayelana nomthelela obonakalayo. Uma ungaqiniseki ukuthi izikimu zemibala ye-triadic zizosebenzela umkhiqizo wakho, zama ukusebenzisa i-hue eyodwa enamathunzi amabili ahlukene ngendlela yokugcizelela. Kungcono futhi ukusebenzisa imibala yokuphimisa kuphela ukuze ugweme ukudala umbono wokudlala okufana nokwengane. Ngokungqubuzanayo, ama-tetradic color schemes abonakala ngama-hues amane ngamunye, umbala owodwa oyinhloko kanye nemithunzi emithathu elinganayo ukusuka kuwo esondweni lombala.

I-Typegraphy

There are several factors that should be considered when implementing typegraphy into your corporate design. Abantu banobudlelwane nayo yonke into ebazungezile futhi namafonti awahlukile. Zithathwa njengezakudala noma zesimanje kuye ngokubukeka kwazo. Nakuba kungase kulinge ukunamathela ngesitayela esisodwa, kufanele uzame ukuhlanganisa inhlanganisela yakho kokubili. Uhlu olungezansi ezinye zezinhlobo ezibalulekile zamafonti ongazisebenzisa ekwakhiweni kwakho. Ukukhetha ifonti eveza ubuntu bomkhiqizo wakho kuzohamba ibanga elide ekusunguleni ubuwena obubonakalayo.

Isitayela somklamo wakho webhizinisi sibalulekile. Kunezinhlobo ezimbili eziyinhloko zohlobo lokubhala, okungukuthi i-serif ne-sans serif. Nakuba ama-serif angase abonakale edlala kakhulu, Ama-sans serif angamafonti asetshenziswa kakhulu ekwakhiweni kwebhizinisi. Inkampani ethengisa ubuchwepheshe bekhompiyutha ingase ikhethe ukubukeka okuhle kowesifazane noma izinhlobo zokudlala zokubhala. Konke kuncike ezwini ofuna ukuliphrojusa. Ngokwesibonelo, inkampani ehlose ukukhanga intsha ingase isebenzise amagama adlalayo.

I-IBM iphinde yasebenzisa uhlobo lokubhala lwebhizinisi olubizwa nge-IBM Plex. Lolu hlobo lohlobo lwangokwezifiso lwenkampani luklanyelwe ukukhombisa amanani omkhiqizo we-IBM. Kulula ukufunda ezikrinini ezincane futhi inama-glyphs angaphezu kwalokho 100 izilimi, okwenza kube lula ukubandakanya abasebenzisi kulwazi lomkhiqizo noma ngabe bakuphi. Kulula ukubona ukuthi kungani i-IBM ikhethe i-IBM Plex njengohlobo olukhethayo. Ilogo yenkampani ingenye yezimpahla zayo ezivelele, kodwa okuqukethwe okwenza inkampani ihluke.

I-typography inendima ebaluleke kakhulu ekukhiqizeni nasekukhangiseni. Ayigcini nje ngokudala ukubukeka okubukekayo kodwa futhi igcina ukubaluleka kobuhle bokuqukethwe. Abantu abanolwazi oluncane noma abangenalo nhlobo ekwakhiweni kwezithombe kufanele bacabangele ukubaluleka kwe-typography ekwakhiweni kwebhizinisi. I-typography iwubuciko bokuhlela izinhlamvu ngendlela yokwenza umlayezo womkhiqizo ufundeke futhi ucace.. Faka i-typography efanele ekwakhiweni kwakho futhi uzoba nobunikazi obubonakalayo obuqinile.

Iziteshi zokuxhumana

One of the key factors that determine the effectiveness of a corporate design is how well it can communicate. I-imeyili, ngokuqondene, iyithuluzi elingasebenzi ngokubambisana okuhlukahlukene. Nakuba ingabhalwa ngokushesha futhi igcinwe kubhokisi lokungenayo, abasebenzi bathola ama-imeyili nsuku zonke, okwenza kube nzima ukubamba imilayezo ebaluleke kakhulu. Iziteshi zokuxhumana ezisebenza kahle kakhulu zilingisa izinhlelo zokusebenza esizisebenzisayo ezimpilweni zethu zangasese. Ukuthi uzama ukuxhumana nabasebenzi emhlabeni wonke noma umane uzijwayeze isiko lebhizinisi lenkampani yakho, kunezindlela zokwenza i-imeyili ikusebenzele.

Lapho ukhetha imigudu efanele yokuxhumana kwangaphakathi, qiniseka ukuthi ucabangela izindlela zokuxhumana ezisemthethweni nezingakahleleki. Awufuni ukunikeza ulwazi oluningi noma oluncane kakhulu. Ukuhlukana kwezokuxhumana kuyindaba ebalulekile kunoma yiliphi ibhizinisi, futhi zingathinta yonke indawo yebhizinisi. Ukuqinisekisa ukuthi ukuxhumana kwakho kwangaphakathi kusebenza ngempumelelo, khumbula ukuthi izinhlangano ezahlukene zinemikhuba ehlukene yokuxhumana. Amathiphu ambalwa azokusiza ukuthi uzulazule kule ndawo yezimayini futhi udale idizayini yebhizinisi ephumelelayo.

Thola imigudu ebaluleke kakhulu yokuxhumana kwangaphakathi nangaphandle. I-imeyili yisiteshi sokuxhumana sangaphakathi esivame kakhulu. Nokho, kubalulekile futhi ukuqinisekisa ukuthi isetshenziswa ngendlela efanele futhi isebenza ngempumelelo ngangokunokwenzeka. Lapho uchaza imigudu efanele yokuxhumana, khumbula ukuthi uhlobo ngalunye lunamandla nobuthakathaka balo. Iziteshi eziningi inhlangano yakho enazo, ukukhulumisana okuyinkimbinkimbi kungenzeka kube. Ukusebenzisa imigudu efanele yokuxhumana kungakusiza uthuthukise ibhizinisi lakho futhi uthuthukise umgomo wakho.

Uhlobo lwesiteshi esisetshenziswa ibhizinisi lakho luzoncika kuhlobo lwemilayezo ofuna ukuyidlulisela kubabukeli bakho. Cabangela zombili izinhlobo zeziteshi zokuxhumana uma ufuna ukufinyelela izethameli ozihlosile. Ucwaningo lwamuva lubonise lokho 86% yabathengi bazokhokha inani eliphakeme ukuze uthole ulwazi oluhle kakhulu lwekhasimende, okusekelwe kakhulu ekuxhumaneni okusheshayo nokuphumelelayo. Idizayini yakho yebhizinisi kufanele icabangele iziteshi zakho zokuxhumana, kuhlanganise nalabo osebenzisa ukuhlala uxhumene nabo, kanye nalokho abakulindele.

Business philosophy

A well-defined business philosophy is vital for any business. Isetha ithoni kukho konke ukusebenzisana futhi igeleza kuyo yonke ingxenye yebhizinisi. Ifilosofi kufanele ibe mfushane, ecacile futhi emfushane, futhi kufushane kakhulu, okungcono. Ngokuvamile, elula kungcono. Nawa amanye amathiphu okwenza ifilosofi yebhizinisi lakho ikhumbuleke:

Okokuqala, qiniseka ukuthi ifilosofi yebhizinisi lakho ayinde ngokweqile noma ayinzima kakhulu. Khumbula ukuthi akufanele idlule imisho emithathu. Ngokwalesi sizathu, ungaqala ngokubuyekeza ifilosofi yebhizinisi eyisampula. Lokhu kuzokunikeza umbono wokuthi yiziphi izimiso nokuthi ungazifaka kanjani ebhizinisini lakho. Khona-ke, cabanga ngamagama nemibono ezochaza kangcono inhlangano yakho. Kungumqondo omuhle ukubuza amaklayenti akho imibono yawo. Khumbula, ifilosofi kufanele ibe mfushane futhi iqonde. Akufanele iqukathe izimfundiso eziyinhloko ezingaphezu kwezintathu.

Ifilosofi yebhizinisi isuselwe embonweni wokuthi abantu banengqondo. Lo mqondo uhlobene ne-athomu, eliphikisa ukuthi abantu bayazilawula. Ikhodi yokuziphatha ingasho ukuthi abasebenzi namakhasimende kufanele baphathwe ngenhlonipho nangobuqotho. Ifilosofi yebhizinisi nayo ingasho ukuthi inkampani izokwakha imikhiqizo umkhulu angaziqhenya ngokuyisebenzisa, futhi sizoyisekela ngesiqinisekiso se-ironclad. Ifilosofi yebhizinisi kufanele ibonise izindinganiso eziyinhloko zenkampani.

Ifilosofi yebhizinisi kanye nomklamo kufanele kuhambisane. Isibonelo esihle i-Apple, eyayiphambi komkhankaso othi Cabanga Different kusukela 1997 ku 2002. I-Think Different imelela umqondo ongaphandle kwebhokisi, futhi ihlotshaniswa nezindlela zokusebenza zokudala nezihlakaniphile. I-Think Different isibe yingxenye yomkhiqizo we-Apple futhi ibonakala kuso sonke isitolo kanye naku-Steve Jobs., umsunguli wenkampani. Kuwubuhlakani obuqandula umhlaba.