9 Imiba engundoqo yoYilo lweShishini

Uyilo lweshishini lubandakanya ukwenza umfanekiso webhrendi ngokubanzi wenkampani. This visual image is typically represented through branding, iimpawu zorhwebo, kunye nezinye izinto ezibonakalayo. Nangona kunjalo, inokubandakanya noyilo lwemveliso, intengiso, kunye nobudlelwane boluntu. Isazisi senkampani esiyilwe kakuhle siya kwenza ukuba inkampani ibonakale iyingcali kwaye ithembekile. Nangona kunjalo, ukudala uyilo lwenkampani kunokuba nzima. Ngethamsanqa, kukho izikhokelo ezininzi eziluncedo ekufuneka zilandelwe.

Typography

Typography is an important part of corporate design. Luluvo lokuqala umthengi analo ngenkampani, ngoko ke kufuneka ikhethwe ngononophelo. Iifonti zigqithisa uluhlu olubanzi lweemvakalelo kwaye zinokwenza okanye zophule uluvo olufunyanwa ngumthengi kwishishini.. Ngesi sizathu, Kubalulekile ukukhetha isitayile sefonti esifanelekileyo selogo yebhrendi.

Ngelixa abantu abaninzi bezazi ii-typefaces, ayilulo lonke uhlobo lochwethezo olusebenza kakuhle kuwo wonke umxholo. Ezinye zifaneleke ngakumbi kwiintlobo ezithile zoyilo lwenkampani kunezinye. Njengokuba, inkampani yetekhnoloji yekhompyuter inokufuna ukuhambisa umfanekiso omnandi nozolileyo kubaphulaphuli bayo. Ngoko ke, banokufuna ukukhetha uhlobo lokubhala olunenkangeleko entle yobufazi.

Kwiminyaka yokuqala, umsebenzi wokuchwetheza wawulinganiselwe kwinani elincinci lamagcisa anezakhono. Nangona kunjalo, ngokunyuka kwamashishini kunye nokuqaliswa kobuchwepheshe obutsha, indima yabachwethezi yandiswa. Namhlanje, uninzi lwabenzi bokuchwetheza basebenza kwinkalo yoyilo lwegraphic, apho basebenzisa isoftware ukwenza kunye nokucwangcisa uhlobo kwiscreen. Nangona kunjalo, imigaqo esisiseko yokufunda nesingqisho ihlala ifana. Phezu kwako nje ukukhula kokupapasha, uninzi lwabenzi bokuchwetheza abasasebenzi kumzi-mveliso wokubhala okanye kwinkampani yokushicilela. Kunoko, badla ngokuba yinxalenye yeqela lokuyila imizobo.

Ukuchwetheza yinto ephambili kuyilo lweshishini. Xa isetyenziswe ngokufanelekileyo, inokuthetha ngokuthe ngqo kumthengi. Ukuba awuyiqondi indlela i-typography esebenza ngayo, ungaphela usebenzisa ifonti engalunganga kumxholo wakho.

Color scheme

When it comes to branding your company, iskimu sombala esilungileyo siyimfuneko. Inokwenza okanye iphule ishishini, yiyo loo nto kufuneka ithathelwe ingqalelo kuyo yonke indawo yokuthengisa. Kuqikelelwa ukuba 85% yesigqibo somthengi sokuthenga imveliso okanye inkonzo iphenjelelwa sisikimu sombala wenkampani. Ivili lombala sisixhobo esihle sokuchonga iskimu sombala webrand yakho. Inokuthi isekelwe kwimodeli yemibala ye-RGB okanye ye-RYB.

I-Blue lukhetho oludumileyo lweskimu sombala wenkampani. Esi sikimu sombala sidibene noxolo kunye nokuthembana. Inyaniso, 33% ezona mpawu zinkulu ehlabathini zisebenzisa blue njengeskimu sombala wabo. Mfusa, okwangoku, ukhaliphile kwaye umele ubunewunewu nobulumko. Ikwasetyenziswa rhoqo kuyilo lwewebhu njengokufowunela iqhosha lesenzo.

Ngelixa ukhetha iskimu sombala kuyilo lwakho lweshishini kunokuba nzima, kubalulekile ukukhumbula ukuba kufuneka ibe yimbonakaliso yeenjongo zeshishini lakho. Umzekelo, ukuba ishishini lakho liyinkampani yeB2B, isicwangciso sombala esihambelanayo sinokufaneleka ngakumbi. Nangona kunjalo, ukuba uyinkampani ethengisa iimveliso okanye iinkonzo kuluntu, izicwangciso zombala we-monochrome zilona khetho lufanelekileyo. Imibala ye-Monochrome nayo ikhethekileyo ukuba ishishini lakho likushishino olunombala ohambelanayo wombala.

Ngaphandle kokusebenzisa ivili lombala, ukukhetha iskimu sombala nako kubalulekile ekudaleni uphawu lophawu. Iskimu sombala kufuneka sihambelane kwisazisi sophawu lwenkampani yakho kwaye kufuneka silungelelanise nelogo yakho. Kubalulekile ukukhumbula ukuba iskimu sombala sinokuchaphazela iinkalo ezininzi zeshishini lakho, ukusuka kwilogo kunye newebhusayithi ukuya kwiakhawunti yakho yemidiya yoluntu.

Ilogo

The design of a corporate design logo should reflect the company’s identity, umfanekiso webrand, kunye neenjongo zoshishino. Ilogo elungileyo luphawu olubonakalayo lwenkampani, ngoko ke kubalulekile ukuyilungisa. Kukho imigaqo emininzi ebalulekileyo yoyilo ekufuneka iqwalaselwe, kuquka ukusetyenziswa kombala. Imibala eyahlukeneyo ivuselela iimvakalelo ezahlukeneyo kunye nokuziphatha, nokwazi ukuba yeyiphi imibala onokuyisebenzisa kunokukunceda uvelise umphumo oyifunayo.

Imilo yelogo nayo ibalulekile, njengoko inegalelo kwintsingiselo kunye nenkangeleko ngokubanzi yophawu. Umzekelo, uyilo lwesetyhula lunokudlulisa imvakalelo yamandla afanelekileyo kunye nonyamezelo. Uyilo lwesikwere, kwelinye icala, inxibelelana ngolingano, amandla, kunye nokusebenza kakuhle. Ukwengeza, oonxantathu banokudlulisela imiyalezo yobudoda okanye enamandla. Imigca emi nkqo, okwangoku, inokudlulisa imvakalelo yokuba ndlongondlongo.

Uyilo lwelogo yemveliso yahluke kakhulu kwilogo yoyilo lweshishini. Ilogo yemveliso iya kugxininisa ekuqaqambiseni iimpawu zemveliso kunye nokusetyenziswa. Kufuneka kwakhona ihambelane nomfanekiso wenkampani. Umzekelo, inkampani yesiselo esithambileyo efana neCoca-Cola ihlala ingenisa iimveliso ezininzi emarikeni.

I-logo eyilwe kakuhle yoyilo lwenkampani kufuneka ixhase isicwangciso sophawu lombutho. Injongo kukutsala abaphulaphuli ekujoliswe kubo kunye nokwakha uphawu olomeleleyo noluzinzileyo. I-logo kufuneka ihambelane nesicwangciso sophawu ngokubanzi, kwaye kufuneka ibonakale lula.

Image style

Image style guides can help designers create a consistent brand identity. Basenokunikezela ngezikhokelo zethoni, ubuntu, kunye nomgangatho. Injongo kukunceda ukubumba umbono womthengi we-brand. Ithoni yesikhokelo sesitayile somfanekiso ibalulekile kuba ichaza ukuba umfanekiso uphuma njani. Ukusebenzisa ithoni engafanelekanga kunokwenza kube nzima ukubamba umoya ofunekayo.

Umzekelo, inkampani kufuneka isebenzise uhlobo olufanayo lwemifanekiso ukuprinta, iwebhu, kunye nomxholo wemidiya yoluntu. Kufuneka kwakhona balandele iiphalethi zombala ezifanayo, ifonti/uchwethezo, kunye nethoni. Izikhokelo zokukhetha imibala, iimilo, kunye nobukhulu bale mifanekiso kufuneka bubonise abaphulaphuli ekujoliswe kubo. Izikhokelo kufuneka zihambelane nezinye izinto zesazisi sophawu. Ngaphezu koko, umfanekiso wenkampani kufuneka uhambelane nendawo yabaphulaphuli ekujoliswe kubo kunye nokukhetha.

Company culture

A strong corporate culture is an important part of business. Ikhokelela ekwanelisekeni okuphezulu kwabasebenzi kunye nemveliso, kwaye iphucula imilinganiselo yoshishino. Kodwa yiyiphi indima edlalwa uyilo ekuqiniseni nasekukhuthazeni inkcubeko yenkampani? Ezona nkcubeko zibalaseleyo zasemsebenzini zibonisa injongo ecacileyo ekwabelwana ngayo kunye nomgangatho obambekayo. Nazi izinto ezingundoqo ezilithoba ekufuneka ziqwalaselwe xa uyila inkcubeko yeshishini.

Inkcubeko yendawo yokusebenza enempilo igxile ebantwini kunye nobudlelwane babo. Ikhuthaza ukuthenjwa nentlonipho. Ikwakhuthaza intsebenziswano. Inkcubeko embi yenza kube nzima ukufumana nokugcina italente ephezulu. Uphononongo lweYunivesithi yaseColumbia lufumanise ukuba abasebenzi babe 13.9% kunokwenzeka ukuba uhlale kwinkampani enenkcubeko ephezulu kunomnye ophantsi.

Inyathelo lokuqala ekuyileni inkcubeko yenkampani kukuqonda iimfuno zabasebenzi bakho. Oku kunokwenziwa ngophando, amaqela ekugxilwe kuwo, okanye udliwano-ndlebe. Ukuba nomtshato, abasebenzi abonwabileyo kuthetha ishishini elinemveliso ngakumbi kunye neqela elinempumelelo ngakumbi. Inkcubeko yendawo yokusebenza kufuneka ibandakanye indawo yokusebenza ekhuthazayo, umsebenzi olungileyo, kunye namathuba okukhula komntu kunye nobungcali.

Inkcubeko yenkampani inokuchaza isazisi senkampani. Ibali elinamandla lemvelaphi libalulekile ekukhuleni kwenkampani kunye nomfanekiso woluntu. Iofisi yenkampani kunye nezakhiwo zingabonakalisa ixabiso lenkampani.

Brand objectives

A corporate design process focuses on the goals of the brand and the needs of its audience. Kubandakanya ukuseka isazisi esibonakalayo, ithoni kunye nelizwi, inkonzo eyenzelwe, kunye nodumo. Iimveliso kufuneka zibandakanye ukubaliswa kwamabali ukwenza iinjongo zabo zicace. Ekugqibeleni, kufuneka basebenzele ukudala ubudlelwane bexesha elide lomthengi kunye nokwandisa ulwazi lophawu. Ukufezekisa oku, iinkampani zinokusebenzisa imidiya yoluntu, iintengiso ezihlawulwayo, ukuthengisa nge-imeyile, kunye nokuninzi.