Uyilo loShishino 101

Uyilo lwenkampani yindlela yokubonisa inkampani eluntwini. While it typically includes trademarks and branding, inokubandakanya noyilo lwemveliso, intengiso, kunye nobudlelwane boluntu. Ngolwazi oluthe kratya malunga noyilo lweshishini, funda uqhubeke! Eli nqaku liza kukunceda wenze ingcaciso emfutshane yoyilo kunye nesicwangciso. Kuya kukunceda wenze isigqibo sokuba zeziphi izinto eziza kwenza umbono onamandla kubathengi.

Creating a corporate identity

Creating a corporate identity can be a lengthy and complex process. Inkqubo ibandakanya ukwenziwa kwesazisi sophawu lwenkampani yakho, kuquka nelogo yayo, iskimu sombala, kunye nefonti. Kukwabandakanya ukucacisa iinjongo zenkampani yakho. Ngokuchaza ezi njongo, ungachaza ngokuchanekileyo ngakumbi ukuba zeziphi izinto eziza kwenza isazisi sakho senkampani.

Ukuphuhlisa isazisi senkampani kwenza ukuba uphucule ukuqondwa kophawu lwakho kwaye wenze lula imizamo yokuthengisa.. Umfanekiso webrand ongaguqukiyo wonyusa intembeko yabathengi kunye nokuthembeka kwebrendi. Inkqubo elungelelanisiweyo yokuthengisa nayo iya kusebenza kakuhle, kwaye abathengi baya kubona ukungaguquguquki kwinkangeleko yophawu lwakho kunye nesimbo. Ngomfanekiso oqinileyo wophawu, ungaqalisa iimveliso ezintsha okanye iinkonzo ngokulula nangokukhawuleza. Ukudala isazisi senkampani kuya kunika amaqela oyilo kunye nabasebenzi bangaphakathi izikhokelo ezicacileyo zendlela yokuyila nokuvelisa izixhobo ezitsha..

Enye yezona zinto zibalulekileyo zesazisi senkampani kukubonisa inkcubeko kunye nexabiso lenkampani.. Inkcubeko yenkampani iya kuba nefuthe kwindlela abasebenzi, abaphathi, kunye namanye amalungu ophawu anxibelelana nabathengi. Kuya kuchaphazela nendlela abanxibelelana ngayo namajelo eendaba kunye noluntu. Ngokwenza isazisi senkampani eyodwa, uya kukwazi ukuzahlula kubantu okhuphisana nabo.

Ukudala isazisi senkampani kufuna ixesha elizinikeleyo, umzamo, kunye neqela elikuqondayo ukubaluleka kweprojekthi. Isazisi sophawu lwakho kufuneka sinxibelelene kwaye sibhenele kubaphulaphuli ojolise kubo. Kuya kufuneka uhlale ukhumbula ukuba isazisi sakho sophawu kufuneka sihlale singaguquguquki kwiminyaka ezayo. Isazisi sophawu olomeleleyo siya kuba nempembelelo entle kwigama leshishini lakho kwaye kuya kukunceda ufumane ukunyaniseka kwabathengi.

Njengoko bekutshiwo ngaphambili, Isazisi senkampani sinokuba ngumsebenzi onzima kwaye isazisi esiyilwe kakubi singonakalisa isidima senkampani kunye nemali.. Iilogo kunye nemibala yinxalenye ebalulekileyo yesazisi senkampani, kwaye kufuneka ikhethwe ngononophelo. Ilogo yakho kufuneka ibonise amaxabiso akho kwaye wenze uphawu lwakho lwahluke ngokulula kukhuphiswano.

Creating a corporate design brief

Creating a design brief is an important part of a design project. Ivumela abaqulunqi ukuba baqonde ubuntu bophawu, abaphulaphuli, kunye neenjongo. Iyakwazi ukulungelelanisa uhlahlo lwabiwo-mali lweprojekthi, ishedyuli, kunye nezinto ezinokuhanjiswa. Ngokulandela izikhokelo ezichazwe kwingcaciso emfutshane yoyilo, unokuqinisekisa ukuba iprojekthi iya kugqitywa ngexesha elilindelekileyo kunye nohlahlo lwabiwo-mali. Ukudala ingcaciso emfutshane yoyilo kufuneka iqale ngolwazi malunga nomxhasi.

Inkcazo yoyilo kufuneka icace kangangoko. Umzekelo, kufuneka icacise ukuba iprojekthi ibandakanya ukufota, imizekeliso, okanye umxholo wewebhu kuphela. Ukwengeza, kufuneka ichaze abaphulaphuli ekujoliswe kubo. Oku kunceda abaqulunqi bagxininise kwiinjongo zeprojekthi. Kwakhona, kufuneka babandakanye idatha esisiseko malunga nabaphulaphuli ekujoliswe kubo.

Isishwankathelo seprojekthi kufuneka sibandakanye zonke izibonelelo ezikhoyo zokugqibezela iprojekthi. Ezi zixhobo zinokubandakanya izixhobo, amathala eencwadi, kunye namalungu eqela. Kwakhona, emfutshane kufuneka ibandakanye iindlela zokukhetha ezifana nokuzinza kwezemali, inqanaba lamava, kunye neembekiselo. Ukungafihli kuya konyusa intembeko kunye nokuzithemba kumyili omqeshileyo.

Inkcazo yoyilo kufuneka iqulathe imathiriyeli yereferensi, izigculelo, kunye nokuqonda okhuphisana nabo. Ngokubonelela ngalo lonke ulwazi olufanelekileyo, imfutshane iya kunceda ukunciphisa ithuba lokuvala iindlela ngexesha lenkqubo yokuyila. Ikwangumbono olungileyo ukubandakanya imathiriyeli yokwazisa yangoku. Oku kuya kunceda abaqulunqi baqonde indlela engcono yokubandakanya oku kuyilo olutsha.

Xa ulungiselela inkcazo emfutshane yoyilo lweshishini, kubalulekile ukubandakanya ulwazi oluphambili malunga neshishini. Oku kuya kunceda umyili aqonde iinjongo zenkampani kunye nabaphulaphuli ekujoliswe kubo. Isishwankathelo esicokisekileyo sinokunceda ukuvala umsantsa phakathi komxhasi kunye nefemu yoyilo kwaye uncede umsebenzi oqinileyo ujolise kwinjongo.

Creating a corporate design strategy

Creating a corporate design strategy is an important part of the branding process. Iqinisekisa ukuba zonke izinto zihambelana nesazisi sophawu lwenkampani. Xa yenziwe ngokuchanekileyo, inokuba nempembelelo enzulu kubaphulaphuli ize idale impembelelo ehlala ihleli. Nangona kunjalo, kubalulekile ukuqaphela ukuba uyilo lwenkampani lungaphezulu nje kwelogo. Ikwabandakanya iimveliso kunye nemikhankaso yentengiso.

Ukuphuhlisa isicwangciso soyilo lwenkampani kuqala ngokuqonda injongo kunye neenjongo zenkampani. Ukusuka apho, isicwangciso sinokunceda ukudala ulwimi olubonakalayo oludibeneyo oluhambisa umsebenzi weshishini, umbono, kunye nemilinganiselo. Isicwangciso sikwavumela abaqulunqi bokudala ukuba bagcine iinjongo zenkampani engqondweni ngelixa besenza i-asethi yoyilo. Kwakhona kunceda abaqulunqi balandele imigaqo yoyilo equka ukuchasana, ibhalansi, ugxininiso, indawo emhlophe, umlinganiselo, ulawulo, isingqisho, kunye nophindaphindo.

Isicwangciso soyilo sinokunceda amashishini enze izigqibo ezifanelekileyo. Ukudala isicwangciso soyilo kunokunceda ishishini lakho lichonge izinto eziza kusebenza kakuhle kwinkampani yakho. Inokunceda inkampani yakho ikhethe iifonti, imibala, kunye neemilo eziza kudala umfanekiso we-brand ngokubanzi. Esi sicwangciso sinokuba luncedo ekucwangciseni nasekuphunyezweni kweemveliso kunye neenkonzo ezintsha.

Creating a corporate design

Creating a corporate design involves a variety of steps and different aspects. Kubalulekile ukuqwalasela ixabiso lenkampani, isikhundla kwimarike, kunye nesiphakamiso sokuthengisa esisodwa ngaphambi kokuqala inkqubo. Isinyathelo esilandelayo kukukhetha isitayela soyilo. Kukho iindlela ezininzi zoyilo onokukhetha kuzo.

Uyilo kufuneka lubambene kuwo onke amajelo. Izixhobo ze-Intanethi, ezifana blogs, kufuneka ihambelane noyilo lweshishini, kunye nezixhobo ezingaxhunyiwe kwi-intanethi kufuneka zibalise ibali elihambelanayo. Umzekelo, cinga malunga noyilo lweshishini lwamakhadi akho oshishino, Iletahedi, iimvulophu, kunye ‘nezincomo’ ukutyibilika. Ukudala idizayini yenkampani yezi zixhobo yinto ebalulekileyo yophawu lweshishini.

Uyilo lweshishini lunokukunceda uvale amaxabiso. Iivenkile zokutyela ezininzi kunye neevenkile ezithengisa ngobuchule zibeka iimveliso ukuqhuba iintengiso. Ngokufanayo, uyilo lwequmrhu linokuphuhlisa ukuthembela kubathengi. Nangona kunjalo, ngelixa izinto zoyilo zinokunceda ukuvala izivumelwano, abanelanga bebodwa. Endaweni yoko, kubalulekile ukukhetha izinto zoyilo lwenkampani ezihambelana neenqobo zenkampani kunye nefilosofi.

Enye yezona zinto zibalulekileyo kuyilo lweshishini kukuchwetheza. Ukuchwetheza kunokudlulisela igunya, ubuhle, kunye nobuntu. Khetha ifonti efanelekileyo kwishishini lakho. Kufuneka ifundeke kwaye ingaguquguquki kuwo onke amaqonga edijithali. Khetha ifonti ebonisa umfanekiso kunye nexabiso lenkampani yakho. Ukuba uceba ukusebenzisa ifonti efanayo kwiwebhusayithi yakho kunye neencwadana, Kubalulekile ukuqiniseka ukuba ifonti esetyenziswayo yodwa kwishishini lakho.

Uyilo lwenkampani lunceda ukwakha umfanekiso odibeneyo wenkampani, kwaye iqinisekisa ukuba inkampani iyabonakala kwaye iyabonakala. Ngokuqinisekisa oku kuhambelana, uya kuba nempumelelo engakumbi ngamakhonkco okuthengisa kunye nokuqatshelwa kweofisi. Kuya kufuneka ucinge ngokuqesha i-arhente yoyilo enokukunceda uphuhlise isazisi seshishini esiyimpumelelo.