Uyilo loShishino – Izinto zoyilo loShishino

Uyilo lweNkampani yenye yezona zinto zibalulekileyo zesicwangciso sakho sophawu. It determines the way consumers perceive your company in the market. Ngesi sizathu, kubalulekile ukwenza uYilo loShishino olubandakanya ubuchule bokuyila. Eli nqaku liza kubandakanya ezinye zezinto eziphambili zoYilo loShishino. Eli nqaku lijonge ukukunceda wenze isigqibo esinolwazi malunga noYilo loShishino.

Grundelemente für ein Corporate Design

There are several basic elements that you need to consider when creating a corporate design. Ifanele ibe yimbonakaliso yexabiso kunye nomsebenzi wenkampani. Izinto ezibonakalayo zibalulekile ekudaleni umfanekiso wenkampani kunye nokuhambisa umyalezo oqinileyo kuluntu. Bakwanceda ukuseka ukuqondwa kophawu kunye nokuseka isazisi senkampani.

Intliziyo yoyilo lwenkampani yilogo. Ngaphandle kwe logo, eminye imiba ebalulekileyo ibandakanya uhlobo lokubhala nokuchwetheza. Imibala nayo idlala indima ebalulekileyo ekudaleni isazisi senkampani. Ukongeza kokukhetha umbala wombala kunye nohlobo lwefonti, Kuya kufuneka uthathe isigqibo malunga nesikhokelo sesitayile ngokubanzi sesazisi senkampani.

Ukudala uyilo lwenkampani akuyona inkqubo elula. Kufuna umgudu omkhulu nomonde. Nangona kunjalo, ngezixhobo ezifanelekileyo nolwazi, ungafumana impumelelo. Nokuba ungakanani na amava akho, kufanelekile ukuthatha ixesha lokudala umdla, isazisi senkampani esisebenzayo. Ngoyilo oluchanekileyo, uya kukwazi ukwakha umfanekiso we-brand oya kwenza ishishini lakho libukeke linobuchule, ethembekileyo, kwaye uyangeneka. Ungade uphumeze isicwangciso sakho soyilo lweshishini usebenzisa iindlela zentengiso zemveli ezinjengeebhilibhodi, iiflaya, kunye nezinye izinto.

Ukufakwa kwisicwangciso soyilo ngumbono wokujonga umfanekiso weshishini. Izinto ziya kuphunyezwa kumajelo eendaba enkampani, iimveliso, kunye neenkonzo. Enye yezona zinto zibalulekileyo kuyilo lwenkampani yilogo. Ifanele yahluke, ekhumbulekayo, kwaye yodwa. Enye into ebalulekileyo yimibala. Imibala esetyenziswe kuyilo lwenkampani kufuneka ibonise umfanekiso opheleleyo wenkampani. Ngokufanelekileyo, kufuneka kubekho imibala emibini ukuya kwemihlanu esetyenziswa kulo lonke uyilo lwequmrhu.

Uyilo lweshishini yinkqubo efuna ingcinga enkulu kunye nomsebenzi. Xa ingcamango ichaziwe, Inyathelo elilandelayo kukuyilwa kwamacandelo oyilo lwequmrhu. Emveni kwalonto, Inqanaba lokugqibela luvavanyo kunye nokuhlanganiswa kwezinto ezahlukeneyo. Uyilo oludityanisiweyo lweshishini luya kunceda inkampani yakho ukuba ibonakale ngakumbi kwaye ikhuphisane.

Uyilo lwenkampani kufuneka lubonise umfanekiso kunye neenqobo zenkampani. Ifanele ibonakale, eqondakala lula, kwaye ihambelane neefomathi ezahlukeneyo. Ekugqibeleni, kufuneka kube lula ukunxibelelana nabantu osebenza nabo.

Effizienz von Corporate Design

The term Corporate Design often sounds like something that’s reserved for international firms and big corporations. Kodwa amashishini amancinci naphakathi ahlala enethuba elilinganiselweyo lokwenza umbono olungileyo kubathengi. Apha kulapho uYilo loShishino lungena khona. Yinkqubo yokudala ukujonga okumanyeneyo kuyo yonke inkampani. Oku kunokubandakanya visitenkarte, imoto yenkampani, iwebhusayithi, Ipeni eyibholipeni, kunye nokuninzi.

Uyilo loShishino yinkqubo enceda umbutho ukuba ufezekise umfanekiso oqinileyo wophawu ngokuthintela abathengi ukuba babe nombono wokuba uphawu aluhambelani.. Ukuze ube nempumelelo, kufuneka ifake isandla kwiinjongo kunye nezithembiso zenkampani. Njengoko umbono womthengi wenkampani uguquka, kubalulekile ukuba i-brand iqhubeke ijongeka ingaguquguquki kwaye inobuchule.

Ukusebenza koyilo lwenkampani kuxhomekeke kwizinto ezininzi. Eyokuqala ngumfanekiso wenkampani. Inzululwazi yezentlalo kunye nokuziphatha ibonise ukuba umfanekiso wenkampani uchaphazela isigqibo somthengi. Nangona abathengi banokutshintsha iingqondo zabo emva kokufumana ulwazi, iimbono zabo inkampani inokuphenjelelwa ngamava kunye nemveliso. Nje ngeziphumo, iikhampani zomfanekiso kufuneka ziqinisekise ukuba umfanekiso ofunekayo uhlala engqondweni yomthengi.

Enye inkalo ebalulekileyo yoyilo lwenkampani yi-audiologo. I-audiologo yenkampani sisandi esimele inkampani kwaye inceda ukwakha ubukho bayo obubonakalayo. Ikwadlala indima ebalulekileyo kwimikhankaso yokuthengisa yenkampani. Ngaphezu koko, Uyilo lweshishini kufuneka luhambelane kuzo zonke iindlela.

Uyilo lwenkampani lufuna ukuqonda ngokucokisekileyo isazisi senkampani. Kufuneka ikwazi ukunxibelelana ngokufanelekileyo ukuba ungubani kwaye umi phi. Ayizozinto zokuthambisa zangaphezulu nje; sisixhobo esibalulekileyo sokuphumelela koqoqosho oluzinzileyo. Eli nqaku liphonononga indima yoyilo lwenkampani kunye neziphumo zayo eziluncedo.

Isikhokelo sophawu luxwebhu oluyilwe ngendlela yobungcali echaza ukuba inkampani kufuneka iziveze njani na eluntwini. Sisixhobo sesazisi senkampani esiyimfuneko. Ukuba nesikhokelo sohlobo kuya kuqinisekisa ukuba uyilo lweshishini lakho luboniswa rhoqo.

Wie man ein Corporate Design erarbeitet

A corporate design is a key factor that customers associate with a company. Ukuba uyilo luyatshintsha, abathengi banokuphulukana nokuqatshelwa kwenkampani. Kubalulekile ukuhlaziya uyilo lwenkampani oluphelelwe lixesha ukunqanda ukuphulukana nokuqondwa kophawu lwenkampani.. Umzekelo, imibala ethile okanye iimilo azisabonwa ngabantu, ngoko ke kubalulekile ukuhlaziya uyilo lwequmrhu.

Kutheni kufuneka ube noyilo lweshishini??

Injongo yoyilo lweshishini kukunika ishishini umbono wobuchwephesha kunye nothembekileyo kubaphulaphuli ekujoliswe kubo. Ikwasebenza njengesixhobo sokwahlula kwabo bakhuphisana nabo. Injongo yalo kukunceda iinkampani zivelele kwisihlwele ngokuhambisa umyalezo ocacileyo malunga nohlobo lwazo kunye nenjongo yazo. Ngaphezu koko, inokuphucula iziphumo zentengiso.

Uyilo olungcono kakhulu lwenkampani lusekelwe kwimigaqo echazwe ngokucacileyo, izinto ezichazwe kwangaphambili, kunye nolwimi lomfanekiso olungabonakaliyo. Zibhalwe kwisikhokelo sesimbo kwaye zifikeleleka kubo bonke abasebenzi. Uyilo olubi lwenkampani lungonakalisa umbono wophawu kunye nokwenza umfanekiso ongalunganga wenkampani. Nangona kunjalo, Uyilo olululo lweshishini luneqela leenzuzo.

Uyilo lweshishini lukwabalulekile kumashishini edijithali, kuba inceda ukudala unxibelelwano lweemvakalelo kunye nabathengi. Ngaphezu koko, yakha imvakalelo yobunye malunga nemetric enokumetwa. Oku kudala ingqiqo yokwenyani engqondweni yomthengi, eyenza iimveliso zedijithali zifikeleleke kwaye zithandeke.

Uyilo lweNkampani yeNkampani yinxalenye ebalulekileyo yesazisi sophawu. Ibandakanya imbonakalo yenkampani, njenge logo yayo. I-logo eyilwe kakuhle ingasetyenziswa kumaqonga ahlukeneyo, njengekhadi leshishini, iwebhusayithi, kunye neentengiso. Nangona kunjalo, kubalulekile ukuba uphawu alukho nje ukutsala amehlo; kufuneka kwakhona ibonise umyalezo wenkampani.

Imibala yenye inxalenye ebalulekileyo yoyilo lwenkampani. Ilogo yenkampani iya kuhlala iqulethe ipalethi yombala ofanayo nonxibelelwano lwayo lonke. Ingaba le mibala ibhlowu, lubhelu, bomvu, okanye eluhlaza, le mibala inceda ekudluliseleni imvakalelo. Umdibaniso wombala ongalunganga unokwenza abantu bangakhululeki kwaye benze imiqobo kwinkampani.

Uyilo olulungileyo lweshishini lunokunceda ekugcineni abathengi kunye nabasebenzi. Ukwengeza, kunokunceda ukunciphisa iindleko. Uyilo oluhle lwenkampani luya kuba ngumboniso wobuntu kunye nenkcubeko yenkampani. Ngoyilo olululo lwequmrhu, inkampani inokuqatshelwa njengophawu oluthembekileyo, kwaye abathengi baya kunyaniseka kwaye bayincome kwabanye.

Kwihlabathi lanamhlanje ledijithali, uyilo lwequmrhu kufuneka lukwazi ukukhuphisana nezinye iinkampani. Oku kuquka usetyenziso, Imidiya yokuncokola, kunye nabathengisi be-intanethi. Nkqu nezona zinto zemveli zinokusokola kweli xesha. Ukuze inkampani iphumelele kule ndawo, kufuneka ihambelane neentsingiselo kunye nobuchwepheshe bamva nje.