Indlela yokukhetha imibala yoYilo lweNkampani

Indlela yokukhetha imibala yoYilo lweNkampani

Ukhetha njani imibala yoyilo lwenkampani? Isikimu sombala esifanelekileyo kufuneka sisekelwe kwimvakalelo ephambili ye-brand kunye nefom. Nazi ezinye izikhokelo zokwenza isigqibo. Umbala ngamnye unempembelelo yawo kwi-brand, ngoko ke kubalulekile ukusebenzisa imibala ehambelana nefom kunye nemvakalelo yophawu. Kweli nqaku, siya kudlula imibala ofanele ukuyisebenzisa kwaye kutheni isebenzela iinkampani ezahlukeneyo. Uya kufunda nangeminye imiba yoyilo lweshishini, njenge logo kunye nohlobo lochwethezo.

Accso-Moya

I-Accso-Spirit ngomnye wabavelisi abakhulu behlabathi bezakhiwo ze-aerostructures zentengiso kunye namaqonga okhuselo kunye neejethi zeshishini / zengingqi.. Inkampani inamava ekuveliseni i-composite ephezulu kunye nokuveliswa kwe-aluminium. Iimveliso zayo ziquka i-fuselages, amaphiko, iinacelles, kunye namacandelo e-aerostructure. Ukongeza kwiimveliso zayo eziphambili, Umoya ukwabonelela kwimarike yejethi yorhwebo. Inezixhobo zokuvelisa kunye noyilo e-U.K., Fransi , Maleyishiya, kunye neMorocco.

Iworkshop ye-NEUDENKER-Brand iqhutywa ukumisela iinjongo ze-brand kwaye igqibe ukuba iya kuhlangabezana njani nezi njongo.. Emva koko yenza uhlalutyo lokhuphiswano kwaye ihlalutye amathuba emarike. Isiphumo ngamava ebhrendi anobuhle kwaye akhumbulekayo. Kulula ukuyiqonda kwaye ayilibaleki kubasebenzi bakho kunye nabathengi bakho. Kwaye ngeendlela ezininzi zoyilo ezikhoyo, uya kuba nokukhetha iilogo, iincwadana, kunye nezinye izinto.

Ilogo

Uyilo lwenkampani luneenzuzo ezininzi. Imele ixabiso lemveliso yenkampani, kunye nesazisi eyilwe kakuhle corporate yindlela enkulu ukuseka isazisi. Ukuhlaziya ilogo yakho okanye uyilo lweshishini kunokubiza imali eninzi, kodwa ngokuyigcina ingaguquguquki, ungafumana inzuzo yokhuphiswano kwimarike yakho. Isiseko esisisiseko salo naluphi na uyilo olulungileyo lweshishini kukwenza abathengi abanokuthi bazive belungile ngokwenza ishishini nenkampani yakho. Uyilo olubonakalayo olulungileyo lunokukhuthaza oku kuthembana okungaphantsi kwengqondo.

Isicwangciso soyilo lwenkampani sibandakanya ukujonga umfanekiso wenkampani kunye nokuphumeza izinto kuwo onke amaqonga enkampani kunye nemithombo yeendaba.. Ilogo yenkampani, njengokuba, idlala indima enkulu kuyilo. Kufuneka ibonakale lula, kwaye ube nenkangeleko eyodwa. Ngokufanayo, imibala yenkampani iyinxalenye ebalulekileyo yoyilo lwayo. Kufuneka ibe nemibala emibini ukuya kwemihlanu eyahlukileyo. Ukusebenzisa izikimu zemibala ezahlukeneyo kunceda ukuseta uphawu lwakho ngaphandle kwabakhuphisana nabo.

Uyilo lwenkampani lunokuba lutsha, okanye inkampani ekhoyo inokuhlaziya uyilo olukhoyo. Uyilo lwenkampani lunceda inkampani ukuba ibonise amandla ayo. Ikwanceda inkampani ukuba ibophe abathengi kunye nabasebenzi bayo, ngelixa udala umfanekiso wobugcisa. Ifakwe kwisazisi esibonakalayo senkampani, uyilo lwenkampani yinxalenye ebalulekileyo yesazisi senkampani. Ukuba ujonge uyilo olutsha, Kuya kufuneka ujonge kuyilo lwemodyuli yeshishini. Olu luyilo luvumela ukudibanisa lula kunye nokwenza ngokwezifiso.

Ukuchwetheza

Abaqulunqi abaninzi abaziingcali baqala ngokuchwetheza njengenyathelo lokuqala ekudaleni uyilo olutsha lweshishini. Kodwa bayazi njani ukuba yeyiphi ifonti ekufuneka bayisebenzise? Bazi njani ukuba zeziphi iifonti ezifanelekileyo kwimveliso okanye inkonzo abayiyilayo? Bafumanisa njani ukuba basebenzise igrotesk okanye iserifenschrift? Ngethamsanqa, kukho indlela yokumisela ifonti efanelekileyo kuyo nayiphi na ibhrendi – nditsho eyakho! Kweli nqaku, siza kuxoxa ngeziseko zochwethezo kwaye sichaze into ekufuneka uyijonge xa ​​ukhetha ifonti.

Njengesazisi sophawu, i-typography inokwenza okanye iphule uphawu. Xa isetyenziswe ngokudibeneyo nemibala echanekileyo kunye neefonti, ilogo inokuba pragmatistic ngakumbi, uthembekile, kwaye inika umdla – kwaye ngokuphambeneyo. Iilogo zokuchwetheza kulula ukwenza kunesimboli, kodwa impembelelo inkulu kakhulu kunomnye. Kungakhathaliseki ukuba isicwangciso sombala esisetyenziswe kwilogo, ifonti oyikhethayo kufuneka ihambelane nesazisi sophawu kunye nobuhle ngokubanzi beemveliso kunye neenkonzo zenkampani..

Enye yezinto zokuqala ekufuneka zenziwe ngumyili xa esenza iCD kukuqonda uphawu. Yinkqubo enzima ebandakanya ukusetyenziswa kweendlela ezahlukeneyo kunye nezakhono. Kubalulekile ukuba umyili aqonde intsingiselo yophawu, inkcubeko yenkampani, kunye nesazisi sayo ngaphambi kokuba aqalise ukuyila iCD. Xa oku kuqonda kugqityiwe, umyili unokudala uyilo oluya kugqama kukhuphiswano.

Imibala

Kukho imibala emininzi enokusetyenziswa kuyilo lwenkampani, kodwa kukho ezinye ezingcono kwezinye izicelo kunezinye. Imibala kwimibala ebomvu neluhlaza okwesibhakabhaka inokudlulisa iimvakalelo ezifudumeleyo, ngelixa imibala enamanqanaba aphezulu amnyama ingaba yiklasi. Into ebaluleke kakhulu ukuyiqwalasela yinjongo yoyilo lwenkampani ngaphambi kokukhetha imibala. Ngezantsi kukho iingcebiso zokukunceda wenze isigqibo malunga nokuba yeyiphi imibala oza kuyisebenzisa kuyilo lwakho lweshishini. Imibala efanelekileyo inokwenza okanye iphule uyilo lwakho, ke sebenzisa ingqiqo yakho kwaye uqwalasele ezi zinto xa ukhetha imibala.

Iingcali zengqondo ziye zafunda indlela imibala eyahlukileyo echaphazela ngayo ukuziphatha kunye neemvakalelo zethu. Umzekelo, igazi elibomvu lisikhumbuza ingozi. Abantu bayinxulumanisa nokutya okubolayo okanye okungathandekiyo. Kodwa izazinzulu zikholelwa ukuba abantu baye bachanabeka kwiBlau kuphela kwiwaka leminyaka elidluleyo. Isayikholoji yemibala inceda ukucacisa ukuba kutheni abantu besabela ngendlela abenza ngayo xa bebona imibala ethile. Kodwa xa kuziwa kuyilo lwenkampani, kubalulekile ukugcina engqondweni imiphumo yale mibala kuthi.

Imibala echanekileyo yenza uphawu lophawu. Kubalulekile ukukhumbula ukuba imibala inefuthe elinamandla ngokweemvakalelo, kwaye oku kuthetha ukuba zingasetyenziselwa ukuphawula umbutho. Imibala efanelekileyo iya kwenza ababukeli baqaphele inkampani kwaye baphuhlise ukuthembela. Xa ukhetha imibala yoyilo lwenkampani, qiniseka ukuba ukhetha ezo zihambelana neenjongo zenkampani. Faka ezi ngcamango kuyilo lwenkampani yakho kwaye uya kuba usendleleni eya ekudaleni uyilo olugqwesileyo lwenkampani..

Inkangeleko yenkampani

Kukho izizathu ezahlukeneyo zokufumana uyilo loShishino. Ayigcini nje ngokudala umfanekiso ohambelanayo kulo lonke ishishini, kodwa ikwanceda ukukhuthaza iiprofayili zemidiya yoluntu yenkampani yakho. Iiprofayili zeendaba zoluntu zinokuyilwa ukubonisa umfanekiso wenkampani, njengabasebenzi’ iimpahla kunye nezithuthi kunye noomatshini. Uya kuphinda ufune ukuqiniseka ukuba uphawu lwenkampani yakho lubalasele kwimvelaphi emnyama. Kodwa uyenza njani le nto? Landela ezi ngcebiso ukwenza uyilo lwakho lwenkampani lusebenze kangangoko.

Ekuqaleni, qwalasela abaphulaphuli bakho. Yintoni idemographic yabo? Baza kusabela njani kuyilo? Balindele ntoni kuyo? Kufuneka bajonge ntoni? Uyilo lwenkampani lunokubanceda bafezekise loo njongo. Uyilo kufuneka luhambelane kumaqonga ahlukeneyo, ezifana newebhu kunye nemidiya yoluntu. Ngaphezu koko, kufuneka kube lula ukudibanisa kumaxwebhu ahlukeneyo. Unokubandakanya isikhokelo sesitayela kuyilo lwakho, eluncedo ukuba ufuna ukwenza ukungaguquguquki kuyo yonke inkampani yakho.

Xa kuziwa kuyilo olubonakalayo, kufuneka uqwalasele imibala kunye neefonti ezisetyenziswa yinkampani yakho. Imibala eyahlukeneyo ivuselela iimvakalelo ezahlukeneyo kwaye inokunxibelelana nemiyalezo eyahlukeneyo. Bomvu, njengokuba, imele ulutsha nothando. Luhlaza, kwelinye icala, sisithethantonye nokuba nzulu nokuthembana. IBlue nayo yinto eqhelekileyo, ngakumbi kwicandelo lezemali. Iifonti zesimbo seSerifen, kunye ne-anker ekupheleni kweleta nganye, nazo zemveli kunye klassic.

Ukusebenza kakuhle

Uyilo lweshishini lwe-Effizienz bei erstellen lubandakanya ukuqinisekisa ukuba uyilo ludlulisela umyalezo ochanekileyo. Uyilo lwenkampani yanamhlanje kufuneka lunxibelelane neenqobo zenkampani kunye nomyalezo kubathengi abanokubakho. Kufuneka kwakhona banxibelelane ngeenzuzo zemveliso okanye inkonzo ngelixa behlangabezana neemfuno zobugcisa. Nangona kunjalo, iinkampani ezininzi ngoyaba ixabiso uyilo xa kufikwa kwisazisi corporate. Kweli nqaku, siza kuxoxa ngokuba kutheni uyilo lubalulekile kwaye lunokuchaphazela njani impumelelo yeshishini lakho.

Iindleko

Xa ukhangela inkampani ukuvelisa uyilo lwequmrhu, kubalulekile ukuqwalasela iinkalo eziliqela. Iindleko zoyilo ziya kuxhomekeka kubungakanani bomsebenzi ofunekayo kunye nexesha elibandakanyekayo. Enye indleko enkulu yindleko yokuqeqesha abasebenzi kunye nokutshabalalisa i-veraltete media, leyo yinkcitho eyongezelelweyo ekufuneka ijongwe. Uyilo lwenkampani kufuneka lucingwe kakuhle kwaye luqwalaselwe ngononophelo, kungenjalo, iindleko zizonke zinokugqitha kuhlahlo lwabiwo-mali.

Into yokuqala ekufuneka uyiqwalasele xa ukhetha inkampani ukwenza uyilo lwenkampani luhlahlo lwabiwo-mali. Unokufuna ukuqwalasela ukusebenzisa uhlahlo lwabiwo-mali oluncinci kwiprojekthi elolu hlobo, okanye ukuba ujonge ukwenza ilogo enomtsalane yenkampani yakho enkulu. Unokucinga kwakhona ngokuqesha ingcali ukuba ikwenzele uyilo lweshishini, kuxhomekeke kubukhulu benkampani yakho kunye nohlobo loyilo. Umyili oyingcali unokukunceda wenze uyilo olulungele uhlahlo lwabiwo-mali.

Enye inketho onokuthi uyithathele ingqalelo yi-freelancers. Ii-freelancers zihlala zisebenza e-Asiya kwaye zinokugqiba uyilo lwelogo ngeentsuku ezimbalwa. Aba bayili baya kusebenzisa iitemplates okanye basebenze ukusuka ekuqaleni. Gcina ukhumbule ukuba ngelixa oku kunokongela imali eninzi, awunawo amalungelo asemthethweni okusebenzisa. Amaqonga oyilo lwesihlwele yenye inketho enokukunceda wenze uyilo lweshishini, njengoko zibonelela ngokufikelela kwiintlobo ngeentlobo zabayili abazimeleyo. Iziza ziquka i-99Designs, Uyilo lwabantu abaninzi, kunye neDesignhill, phakathi kwabanye.