Uyilwa njani uYilo loShishino

Uyilo loShishino ludla ngokudalwa ngumyili oyingcali onamava. Oku kwenzelwa ukuba umphumo wokugqibela uchanekile kwaye ubonakalisa ubuni benkampani kunye nenkcubeko. Ngaphambi kokuthatha isigqibo malunga noyilo lokugqibela, nangona kunjalo, kufuneka uqwalasele intsingiselo yophawu lwakho, isazisi senkampani yakho, kunye nenjongo yeCD. Emva koko unokukhetha imibala ehambelana nebrand yenkampani yakho. Usenokukhetha ukwenza isazisi esitsha okanye iwebhusayithi.

Ukudala uyilo olutsha loshishino

Enye yeendlela ezilungileyo zokuseka isazisi sophawu kukwenza uyilo olutsha lwenkampani yakho. Uyilo oluchanekileyo lweshishini luya kukunceda wakhe isazisi sophawu olungaguqukiyo kwaye ushiye umbono ongapheliyo kubaphulaphuli bakho.. Kukho izinto ezininzi ezenza uyilo olutsha lweshishini, kodwa ziyazalana.

Inkcubeko yoshishino yinto ebalulekileyo yoyilo lweshishini. Inokuchaphazela yonke into ukusuka kwisimilo somsebenzi ukuya kumgangatho wemveliso. Kufuneka iphuhliswe ngesicwangciso kunye nenjongo engqondweni. Uninzi lwamashishini ayayazi into afuna ukuyiphumeza kodwa abambalwa banombono ocacileyo wendlela yokuya apho. Kubalulekile ukunxibelelana ngexabiso kunye neenjongo zakho ngendlela enentsingiselo.

Ukukhetha imibala yoyilo olutsha lweshishini

Ingqondo yombala idlala indima enkulu kwinkqubo yokwenza izigqibo zabathengi bakho. Uphononongo lubonisa ukuba umbala uchaphazela izigqibo zabathengi malunga neempawu kunye neemveliso kangangoko 93 ipesenti. I-psychology yombala ichaza indlela umahluko ofihlakeleyo kwii-hues onokuchaphazela ngayo abathengi. Ukukhetha imibala efanelekileyo yebhrendi yakho, thatha le mibuzo yombala.

Khetha imibala eya kunxibelelana nobuntu bophawu lwakho. Ukukhetha umbala ofanelekileyo kwi-brand yakho kunokuba ngumngeni. Ifuna ukuqonda okucacileyo kwethiyori yemibala kunye nomxholo apho i-brand yakho isebenza khona. Ukukhethwa kwemibala yoyilo lwakho lwenkampani akufanele kwenziwe kwi-whim; kufuneka yenziwe ngononophelo kwaye ngokubonisana nomyili oyingcali.

Nje ukuba uchaze ubuntu bebrand yakho, unokukhangela i-shades ehambelana nayo. Umzekelo, inkampani efuna ukuhambisa isibindi, igama elitsha alinakukhetha imibala ethambileyo, kwaye ngokuphambeneyo. Imibala inokudityaniswa neemvakalelo ezithile, njengolonwabo, uvuyo, okanye ubuhlobo.

Xa ukhetha imibala yebhrendi yakho entsha, kubalulekile ukulandela izikhokelo zethiyori yemibala. Kuya kufuneka unamathele kwimibala embalwa yokuqala kunye nesibini semibala yesibini. Le mibala iya kusetyenziswa kuyo yonke iwebhusayithi yakho, iibhena zevenkile, iincwadana, kunye neeyunifomu zabasebenzi bakho. Ukuba ufuna ukuphepha iimpazamo ekukhetheni imibala, unokulandela iifomyula zemibala. Ezi fomula zibonelela ngesikhokelo sobudenge esikuvumela ukuba ukhethe imibala efanelekileyo yesazisi sophawu lwakho.

I-Orenji ngumbala ovuselela ithemba kunye nothando. Yenza unxibelelwano oluhle lweemvakalelo kunye nabathengi. Idla ngokusetyenziswa kumaqela ezemidlalo. Ikwangumbala omele ubutsha kunye nobuchule. Ukwengeza, ngumbala onamandla ofumana ingqalelo.

Ukudala iwebhusayithi entsha yeshishini

Isinyathelo sokuqala ekudaleni iwebhusayithi entsha yenkampani kukumisela abaphulaphuli ekujoliswe kubo. Ngokwenza oku, uya kuphelisa uninzi lokuqagela. Ngokufanelekileyo, iwebhusayithi yakho yequmrhu kufuneka ibe yi-asethi ekhethekileyo yophawu lwakho. Ukwengeza, kufuneka kube lula ukuhamba kwaye unikeze ulwazi oluluncedo.

Ukudala isazisi esitsha soshishino

Ukudala isazisi esitsha senkampani kunceda ishishini linxibelelane neenqobo zalo kunye nomfanekiso kubathengi balo. Nje, olu hlobo lwentengiso lusebenzisa imifanekiso ephawulweyo kunye nezilogeni ezijolise kumfanekiso wenkampani kunye neenjongo. Isenokubandakanya icandelo lemarike ekujoliswe kulo ukuchonga uhlobo lwabathengi ishishini elijonge ukubatsala.

Inyathelo lokuqala ekudaleni isazisi esitsha senkampani kukumisela abaphulaphuli ekujoliswe kubo. Nangona kungenakwenzeka ukubhenela bonke abaphulaphuli, Amashishini kufuneka achonge abathengi abafanelekileyo ukuze adlulise umyalezo wawo ngempumelelo. Kufuneka kwakhona bavavanye imbono yabo yangoku kwaye bajonge indlela yokufikelela kule marike ekujoliswe kuyo. Umzekelo, inkampani yosiba yodidi olutofotofo isenokungafuni ukutsala umdla wabantwana besikolo, kodwa kumashishini aphakamileyo.

Xa usenza isazisi esitsha senkampani, amashishini kufuneka aqwalasele ngononophelo imiba yangaphakathi neyangaphandle. I-brand yenkampani kufuneka ihambelane kwaye ifanise i-brand core yenkampani. Lo ngundoqo we-brand uya kubumba ezinye izinto ezisibhozo zesazisi. Kubalulekile ukwenza lo msebenzi ngokubambisana neqela lesigqeba ukuqinisekisa ukuba ubunikazi buhlanganiswe kakuhle kwintlangano yonke.. Lo msebenzi ukwavumela amashishini ukuba afumanise naziphi na iingxaki ekufuneka zisonjululwe, kwakunye namathuba okuphucula.

Ukudala isazisi esitsha senkampani yeyona ndlela ibalaseleyo yokukhulisa ukuqondwa kwegama lenkampani kunye nomfanekiso woluntu.. Inkampani enomfanekiso oqinileyo we-brand idla ngokuba nabathengi abathembekileyo ngakumbi kunye nempumelelo ngakumbi ngamaphulo okuthengisa. Ngoko ke, ukuyilwa kwesazisi esitsha senkampani kunokunceda inkampani ifumane ubukho obuqinileyo bentengiso kwaye iphucule iingeniso zayo.

Xa usenza isazisi esitsha senkampani, Iinkampani zinokufumana inkuthazo kwezinye iinkampani eziphumeleleyo kwishishini elifanayo. Eminye imizekelo ibandakanya iCoca Cola, onoluvo oluqinileyo lokuqhelana kunye nolonwabo, kunye neApple, enokucoca, ubuhle obuncinci. Ezi nkampani zihlala zisebenzisa imibala kunye noyilo oluhambisa amaxabiso ebhrendi zabo.