Uyenza njani iLogo yeNkampani

Xa usenza ilogo yakho, kuya kufuneka uqwalasele imibala kunye neefonti ezimele ishishini lakho. Imibala oyikhethayo iya kunceda ilogo yakho ibonakale kubantu okhuphisana nabo. Iifonti zinokunceda inkampani yakho ukuba ibonakale. Isilogeni esilungileyo sikwabalulekile, ke qiniseka ukuba ucinga malunga nokuba imele ntoni inkampani yakho. Nantsi imizekelo embalwa yezilogeni ezinkulu. Imibala oyikhethayo kufuneka ibonise amaxabiso aphambili enkampani yakho. Unokuzisebenzisa ezi njengesiseko soyilo lwenkampani yakho.

Ilogo

Uyilo lwelogo yoyilo lweshishini kufuneka lube ngaphezu kwesimboli okanye umbhalo. Imbonakalo ebonakalayo yelogo kufuneka ikwazi ukufikelela kumaqela ekujoliswe kuwo kunye nabathengi abanokubakho kwinqanaba leengqondo. Oku kungenxa yokuba i-logo inokufakwa ngaphakathi kwaye inokuchaphazela indlela iqela ekujoliswe kulo elijonga ngayo uphawu. Nangona kunjalo, oku kufakwa ngaphakathi kwelogo ayinqweneleki. Nazi ezinye izikhokelo ukwenza ilogo yoyilo lweshishini olusebenzayo.

Uyilo lwelogo kufuneka luhambelane kulo lonke ishishini’ izixhobo zokuthengisa. Ukumaketha kufuneka kuhambelane kwaye uphawu olungahambelaniyo nohlobo lunokuba lixhoba leendlela zentengiso. Uyilo lwelogo kufuneka luhambelane neminye imiba yesicwangciso sophawu ukuyigcina isaziwa kuzo zonke iindlela zokuthengisa.. Iincwadana zingumzekelo obalaseleyo apho ilogo yoyilo lweshishini isetyenziswa: ukwazisa abathengi abanokubakho malunga neemveliso kunye neenkonzo zenkampani.

Inkqubo yoyilo lwelogo kufuneka ibandakanye umthambo wokukhangela ingqiqo. Ezinye izitudiyo zokuyila zine-pin-ups yazo yokusebenza eqhubekayo zifakwe kwiindonga zazo. Nangona kunjalo, Kungcono ukufumana oontanga abathembekileyo ukuba babone uphawu lwakho kuzo zonke ii-engile ezinokwenzeka nakwiinkxaso ezahlukeneyo. Ngokulandela ezi zikhokelo, uya kuqinisekisa ukuba ilogo yakho yoyilo lweshishini iya kugqama kwisihlwele. Emva koko, uya kuzithemba kwilogo yakho kunye nesazisi sophawu.

Faka i-wit kwilogo yakho yoyilo lweshishini. Ngelixa le yindlela eyonwabisayo kunye neyiyileyo yokubandakanya abathengi kunye nokwandisa impembelelo yophawu lwakho, uphawu oluhlakaniphileyo alufanelekanga kulo lonke uhlobo lweshishini okanye uphawu. Njengokuba, ilogo yokutyela ephucukileyo enobuso obuchwepheshile ayinakulingana ifemu yecuba okanye inkampani yezixhobo. Uyilo lwelogo olusekwe kwintsomi yamaHindu, njengokuba, akunakufane kwenzeke ukuba badibane nabadla umhlala-phantsi abangamadoda. Ngokufanayo, ilogo ephefumlelweyo ye-swastika ayiyi kufaneleka kulo naliphi na ishishini.

Iskimu sombala

Zininzi iindlela ezahlukeneyo zokusebenzisa imibala kuyilo lwakho lwenkampani. Enye yeendlela ezilungileyo kukusebenzisa izikimu zombala ezihambelanayo. Ezi zisekelwe kwimibala echaseneyo komnye nomnye kwivili lombala kwaye zineentsingiselo ezifanayo zeemvakalelo. Iinkqubo ezongezelelweyo zikhuselekile, kodwa azisoloko zilolona khetho lulungileyo lokutsala umdla. Ukuba uya kuthoba, imbonakalo ehambelanayo, zama ukusebenzisa imibala ehambelanayo. Zikwalungile kwiigrafu kunye neetshathi, njengoko zibonelela ngokuthelekisa okuphezulu kwaye ziqaqambise iinkcukacha ezibalulekileyo.

Eyona ndlela ingcono yokusebenzisa imibala ehambelanayo kuyilo lwakho lwenkampani kukusebenzisa izithunzi ezimbini zombala ofanayo. Njengokuba, ibomvu kunye ne-beige zihamba kunye kakuhle. Olu luhlu luya kuhambisa ingcali, ukanti unobuhlobo, imvakalelo. I-Orange kunye nohlaza nazo zinokudibaniswa kwi-hipster vibe. Uhlaza kunye nomthubi zisebenzisana kakuhle ukwenza into ethambileyo, inkangeleko eguqukayo. Le mibala ihamba kakuhle kunye kwaye iya kujongeka ilungile kwilogo yakho. Ungasebenzisa kwakhona i-lavender purple ukongeza i-flair.

Ukusebenzisa imibala ehambelanayo kuyilo lwakho kukwayindlela entle yokugcina uphawu lwakho okanye umphambili wevenkile ungaguquguquki. Ukuba uphawu lwakho lubomvu, umzekelo, abantu baya kuyibona kwaye bayidibanise nemvakalelo yenkululeko. Okufanayo kuya kwilogo e-orenji kunye netyheli. Le mibala iyancomeka kuba ayilweli ukuhoywa. Ungasebenzisa kwakhona imibala ehambelanayo kunye ne-gradients okanye uluhlu lweentaba. Olu luhlu luya kwenza uyilo oludibeneyo oluya kuthi lubambe ingqalelo kwaye luvelise impendulo oyilandelayo.

Enye indlela enkulu yokwenza iskimu sombala kukusebenzisa isixhobo se-intanethi. Isixhobo se-intanethi sika-Adobe sibonisa iintlobo ngeentlobo zemibala esetwe kwangaphambili enokukotshwa kwaye incamathiselwe. Ukuba usebenzisa inkqubo exhasa isoftware yeAdobe, unokugcina iskimu sombala njengosetwe kwangaphambili kwisoftware ye-Adobe. Kwaye ukuba usebenzisa isicelo sedesktop njengePowerPoint, ungaphinda uyisebenzise kwakhona.

Iifonti

Iifonti ezahlukeneyo ziyafumaneka kuyilo lweshishini. FontShop, inkampani esekwe nguJoan kunye Erik Spiekermann e 1989, kuphuhliswe iifonti zesiko kwiibrendi kunye noyilo lwenkampani. Usapho lwayo lokuqala lwefonti yorhwebo, “I-Axel,” yenzelwe ubalo lwetafile. Kwi 2014, IFontShop yafunyanwa yiMonotype. Ifonti lukhetho oluguquguqukayo kulo naliphi na ishishini elifuna ifonti ekumgangatho ophezulu. Uyilo lwayo olwahlukileyo kunye neempawu ezifundekayo zenza ukuba kube yinto ekhethekileyo yoyilo oluncinci.

Olunye lolona hlobo ludumileyo lweshishini yiGill Sans. Kunzima ukufumana, kodwa ithathwa kakhulu ngenxa yoyilo lwayo oluthambileyo kunye nejometri. Iphuhliswe ngumyili waseBritane u-Eric Gill kwi 1926, I-Gill Sans yi-geometric sans-serif typeface enembono yoyilo lomntu. Isetyenziswa kakhulu kwiintengiso kunye noyilo lwenkampani, nakwiimagazini neencwadi. Uyilo lwayo lwejometri yenza kube lukhetho oluhle kakhulu lokuthengisa ishishini.

I-FF DIN lolunye ukhetho olulungileyo kuyilo lwenkampani. Iifomu zayo zejometri ze-sans-serif zibonakaliswa ngamatheminali ajikelezileyo. Igama layo laphefumlelwa bubuso bejometri sans-serif ukusuka kwi-1920s kunye ne-1930s.. Olu chwethezo lukwalungiswa ngokubonakalayo, ukunika inkangeleko efudumeleyo. Cinezela, olunye ukhetho oludumileyo, ikwangumdlalo olungileyo. Ukudityaniswa kweeleta ezijikelezileyo kunye neemilo zejometri zakha ingcali, ulwamkelo kunye nesazisi sohlobo lwangoku.

I-Futura yeyona nto ibalaseleyo yokuchwetheza i-sans-serif. Imbonakalo yayo yejometri iprojekthi yesimanjemanje. Yimveliso yovavanyo olumandla eJamani ngeminyaka yoo-1920. Isikolo sobugcisa saseBauhaus saphenjelelwa yimilinganiselo yanamhlanje yocwangco kunye nokusebenza, kwaye waxoxa ukuba umoya wobugcisa ngamnye unokuhlalisana kunye nemveliso enkulu. I-Futura yeyona sans-serif yakudala kwaye isetyenziswa ziimpawu ezininzi, kuquka iFedEx kunye neSwissair.

Isilogeni senkampani

Isilogeni senkampani yakho siyinxalenye enamandla yesazisi sophawu lwayo. Ingasetyenziselwa ukutsala abathengi kwaye ubakhumbuze ngento eyenza ishishini lakho lahluke. Isilogeni esilungileyo kufuneka sihambelane nomfanekiso owenzele uphawu lwakho, kwaye kwahlula kukhuphiswano. Kufuneka kwakhona igxininise kwiindawo zokuthengisa ezizodwa zenkampani yakho, eziyinxalenye engundoqo yophawu lwakho. Apha ngezantsi kukho ezinye iimbono zeslogani zenkampani:

Isilogeni esilungileyo kufuneka sibe nomtsalane kwaye sicace. Kufuneka ishwankathele undoqo weshishini lakho kwibinzana ekulula ukulikhumbula. Nangona kunjalo, ukuba uzama ukwenza umyalezo wophawu oluxhobisayo, ungaya nakwisilogeni seemvakalelo. Isilogeni esichukumisayo siya kwenza abathengi bazive benethemba ngebhrendi yakho. Isilogeni kufuneka sisebenze kuzo zonke izixhobo zakho zokuthengisa. Ukuba kwenziwe kakuhle, isilogeni sinokukhokela izigqibo zakho zokuthengisa.

Isilogeni esilungileyo siya kunceda ukwandisa imfuno yemveliso okanye inkonzo yakho. Iza kuxelela abantu ukuba imveliso okanye inkonzo yakho yenza ntoni kwaye iya kuba yingenelo njani kubo. Abathengi baya kuba lula ukuyikhumbula imveliso yakho xa beyibona kwibhilibhodi okanye ishicilelwe. Kwakhona kuya kwenza imveliso okanye inkonzo yakho inqweneleke ngakumbi emarikeni. Unokubandakanya isilogeni senkampani kwilogo yakho. Yifake kwilogo yakho ukuyenza ikhumbuleke ngakumbi.

Isilogeni siyinxalenye enamandla yesazisi sophawu lwakho kwaye sinokwenza okanye saphule ishishini lakho. Umzekelo, I-Apple yazisa isilogeni esitsha 2007 ebizwa “Cinga ngokwehlukile,” eyayingumdlalo kwi-IBM “Cinga.” Umbono emva kwesilogeni kukwenza inkampani ikhumbuleke kwaye ifune impendulo kubathengi. I-Think Different sesinye sezona zilogeni zingalibalekiyo, ngoko ke kubalulekile ukwenza isilogeni sakho sikhumbuleke kwaye sibe nomtsalane.

Ukuchwetheza okufanayo

Ukusebenzisa i-all-caps typeface kuyilo lwakho lwenkampani yindlela entle yokwenza umfanekiso wengcali. Le fonti iza neentlobo ezahlukeneyo zobunzima kunye ne-choppiness, eyinika igosa, ithoni emdaka. UFernando uchaza indlela ifonti eyenziwe ngayo kweli nqaku. Uhlobo lokubhala lunokutshintshwa ukuba ufuna ukutshintsha inkangeleko yalo. Nantsi eminye imizekelo yeefonti onokufuna ukuzama.

I-multi-width geometric typeface, Iyunifomu isekelwe kwisangqa. I-O yobubanzi obuqhelekileyo yenziwe 1.5 izangqa zibekwe phezu kwenye, kunye ne-O ye-Extra Condensed ububanzi yimfumba yezangqa ezimbini. Bonke abanye abalinganiswa kwintsapho bathathwe kule ngcamango yokuqala. Ukongeza ekusebenziseni le fonti kuyilo lwenkampani, olu chwethezo lugqibelele kuyilo lwewebhu, uphawu, namaqweqwe eencwadi. Ukuguquguquka kolu hlobo lochwethezo kuvumela abaqulunqi ukuba bayisebenzisele iinjongo ezahlukeneyo ngaphandle kokukhathazeka malunga nokuba ubuso obuchwethezayo buzakuvela njani kwimveliso yokugqibela..

Ukuchwetheza yinxalenye esisiseko yalo naluphi na uyilo lwequmrhu. Inxibelelana nobukho bophawu kunye noluhlu lwemigangatho. Ibandakanywe kwisazisi sebhrendi ngokubanzi, i-typeface ibonisa isazisi senkampani. Iintlobo zokuchwetheza zenziwe ngoluhlu lweendlela zoonobumba ezabelana ngeepateni ezifanayo. Ifonti ikhethwa ngokusekelwe kwisimbo sayo, ukufundeka, kunye nokufundeka. Enye inkcazo ebalulekileyo yisiseko, engumgama othe nkqo phakathi kokubhaliweyo kunye nezinye izinto. Igridi ye-4dp isetyenziselwa ukulungelelanisa okubhaliweyo kunye nezinto.

Enye inketho yi-serif typeface. Ijongeka njenge-FF Meta kodwa isebenza njengosapho lwesicatshulwa esiqhelekileyo. Ukufudumala kwayo kunye neendawo ezisezantsi ezibanzi zilungile kwi-branding kunye neeprojekthi zoyilo lwenkampani. Ikwaza neekekeli ezininzi kunye nezinye iiglyphs, ukuyenza ilungele zombini iibrendi zabasetyhini kunye nezamadoda. Ukuba ufuna ukwenza umfuniselo ngoguqulelo olude lwefonti, zama Mirador. Yinto yangoku ithatha i-serif yakudala, kodwa isasebenza kakuhle kwiisayizi ezincinci.