Ulenza njani iPhepha lasekhaya eliJonga ubuNgcali

Ngaba ukhe wazibuza ukuba iWebhusayithi inokukuzisela njani itrafikhi engaphezulu? Iiwebhusayithi, ngakumbi amaphepha asekhaya enzelwe wena, inokwenziwa ukuze ihambelane neemfuno zeshishini lakho. Ukuba awunalo ulwazi lokwakha iwebhusayithi yakho, cinga ngokuqesha ingcali ukuba ikwenzele iphepha lakho lasekhaya. Nanga amanye amacebiso aya kukunceda wenze olona khetho lufanelekileyo. Funda ukuze ufumanise ukuba ulenza njani iPhepha lasekhaya elijongeka njengobuchwephesha. Emveni kwakho konke, Ingcali iya kuphumeza iindlela ezisebenzayo ze-SEO kwishishini lakho.

Iiwebhusayithi ziyindlela entle yokufumana iindwendwe kwiwebhusayithi yakho

Zininzi iindlela zokukhuthaza iwebhusayithi yakho kwaye utsale iindwendwe kuyo. Ilizwi lomlomo lihlala lisisixhobo esisebenzayo sokuthengisa. Yisebenzise ukudibanisa ihlabathi le-intanethi kunye ne-offline. Qala ngokuthetha nabantu abakwinethiwekhi yakho kwaye uye kwimisitho. Bazise malunga nesayithi yakho kwaye unikezele ukubanceda ukuba bayikhuthaze. Sebenzisa iGoogle Analytics kunye nezinye izixhobo eziphambili ukulandelela impumelelo yewebhusayithi yakho. Ezi zixhobo zikunceda ukuba uqonde ukuziphatha kweendwendwe zakho kwaye wenze iingcebiso eziza kuphucula iwebhusayithi yakho.

Sebenzisa amaqonga eendaba ezentlalo ukufikelela kubaphulaphuli abatsha. Amaqonga eendaba ezentlalo anje ngePinterest kunye ne-Instagram banamakhulu ezigidi zabasebenzisi suku ngalunye. Ukusebenzisa iiPinoculars ukuphinda kuthagethwe aba batyeleli kunokonyusa uguqulo ukuya kuthi ga 80%. Snapchat, kwelinye icala, ilungile kubantu abancinci. Ngokuyalela abasebenzisi be-Snapchat kwiwebhusayithi yakho, ungabathengisa into abayidingayo. Baya kuvuya ukuba uyenzile.

IiWebhusayithi azikho kwi-injini yokukhangela

Iinjini zokukhangela zirhubuluza umxholo wewebhu ukunika abasebenzisi olona lwazi lufanelekileyo lunokwenzeka. Iinjini zokukhangela zizama ukunika umxholo ofanelekileyo, kodwa iiwebhusayithi ezingezizo iinjini zokukhangela azisoloko ziphumelela. Ukufumana iziphumo ezingcono zenjini yokukhangela, yenza indawo yakho “injini yokukhangela friendly” ngokusebenzisa iindlela ezenza amaphepha aqondeke lula kwiinjini zokukhangela. Ukufezekisa ezi njongo ngokudala isiza esisebenziseka lula kwaye sibonelela ngomxholo obalulekileyo.

UGoogle kunye nezinye iinjini zokukhangela zithumela ii-bots kwiwebhu iphela ukufumana amaphepha amatsha kunye nomxholo omtsha. Ngokulandela 4 iingcebiso ezilula ze-SEO, unokwenza i-injini yokukhangela yewebhusayithi yakho isebenziseke. Ngokwenza iwebhusayithi yakho ikhasa-friendly, iinjini zokukhangela ziya kuba lula ukuyigaqa ngaphandle kweempazamo. Ukuqinisekisa ukuba indawo yakho ihambelana ne-injini yokukhangela, kufuneka uzame ukusebenzisa i-URL yesakhiwo esingaveliswanga ngokuzenzekelayo yiblogi. Emva koko, ungasebenzisa i-URL ecebileyo yegama elingundoqo.

Enye indlela ye-SEO-friendly kukusebenzisa amagama angundoqo abonakalisiweyo kwi-URL. La magama abalaseliswa kwiphepha leziphumo kwaye akhombe abasebenzisi kwiphepha elithile. Ukufunda umnyhadala weRock, umzekelo, isebenzisa amagama angundoqo afakiweyo ukwalathisa abantu kwiphepha labo lamatikiti. Ngokusebenzisa amagama angundoqo afakiweyo kwii-URLs, unokwenza i-CTA, eyalela abatyeleli ukuba bathenge amatikiti ekonsathi elandelayo. Kulula ukufumana isikhundla sikaGoogle ukuba indawo yakho isebenzisa amagama angundoqo afakiweyo.

Umxholo we-SEO-friendly uquka isihloko esichazayo kunye nenkcazo. Ezi meta tags kufuneka zibe phakathi 60-65 abalinganiswa ubude. Izihloko kunye neenkcazo kufuneka zichaze kodwa zithintele amagama angundoqo. Amakhonkco asisigxina kufuneka abe achazayo, onke amanqaku amancinci, kwaye yahlulwe ngesikhewu. Khumbula ukuba abantu abafuni ukulinda ukuba iwebhusayithi ilayishe. Iwebhusayithi yokulayisha ngokukhawuleza ayiphuculi kuphela amava omsebenzisi kodwa i-SEO-friendly nayo.

Ngaphezu koko, imiba yokubhala ngokucofa-ngokusebenzisa amazinga. Ingcono ikopi, liphezulu ithuba lokucofa- ngapha. Ukongeza, abantu abaninzi basebenzisa iinjini zokukhangela eziphathwayo, kwaye uGoogle uhlala ethanda iisayithi ezisebenziseka lula. Le yimeko yokuphumelela kwakho nobabini kunye nabathengi bakho. Xa abantu basebenzisa iinjini zokukhangela eziphathwayo ukwenza uphendlo, banokucofa kakhulu kwiziphumo ezihambelana neselula kuqala.

Umxholo onxulumene ne-Meta ubalulekile nakwi-SEO. Iinjini zokukhangela zinexesha elinzima lokutolika umxholo kwiiwebhusayithi ezingenalo ulwazi lwemeta. Ulwazi lweMeta lubalulekile kwiwebhusayithi yakho ukuba ibekwe phezulu kuGoogle. Ngokubeka ulwazi lwemeta kufutshane naphezulu kumaphepha akho ewebhu, uya kunika iinjini zokukhangela isixhobo esiluncedo sokurhubuluza kwiwebhusayithi yakho. Ukubandakanya imephu yesayithi kwiwebhusayithi yakho ivumela iinjini zokukhangela ukuba zifikelele ekusebenzeni kwangaphakathi kwendawo yakho.