Ulenza njani iPhepha lasekhaya eliGuqulwa ngokukhawuleza

Kukho izinto ezimbalwa ekufuneka uzigcine engqondweni xa uyila iphepha lakho lasekhaya. Ekuqaleni, qala ngezinto ezisisiseko: provide easy access to your top content. Kwakhona, quka ukubizelwa kwisenzo. Ekugqibeleni, yenze isebenziseke. La manyathelo aya kukunceda wenze iphepha lasekhaya eliya kuba lula ukulijonga kwiindwendwe zakho. Nantsi eminye imizekelo yoyilo olukhulu lwephepha lasekhaya. Ngethemba, ezi ngcebiso ziya kukunceda wenze iphepha lasekhaya lamaphupha akho! Nandipha! Nazi ezimbalwa endizithandayo:

Start with the basics

Homepage design can be complex. Kungcono ukuqala ngezinto ezisisiseko, kunye nokuqonda oko kulindelwe ngabaphulaphuli bakho. Uyakwazi ke ngoko ukumisela ukuba zeziphi iziqalelo onokuzibeka phambili kwaye uzibandakanye. Into nganye ekwiphepha lakho lasekhaya kufuneka isebenze injongo ethile. Emveni kwakho konke, iphepha lakho lasekhaya yindawo yokuqala iindwendwe ezininzi eziza kufika. Uyilo lwephepha lakho lasekhaya kufuneka lwenza kube lula kubo ukuba bafumane le nto bayifunayo. Nazi iingcebiso ezimbalwa zokwenza iphepha lasekhaya elibonakalayo elinomtsalane.

Awona maphepha asekhaya asebenzayo agxininisa kwizinto ezintlanu eziphambili. Bamele babonelele ngokucacileyo ngonikezelo lwakho ngaphandle kokuphazamiseka. Olona yilo lwephepha lasekhaya lungcono lusebenzisa amagama anamandla ukuzoba umfundi kunye nokudala unxibelelwano kunye nawo. Zama ukusebenzisa amabinzana afana negunya, esebenza ngamandla, kwaye unamandla. Qinisekisa ukuba uyawazi amagama afanelekileyo kubaphulaphuli bakho. Yenza uyilo lwakho lwephepha lasekhaya lube lodwa kangangoko kunokwenzeka. Xa sele uneziseko phantsi, ungaqala ukwenza umfuniselo ngesibindi, izinto ezitsala amehlo.

Uyilo lwephepha lakho lasekhaya kufuneka lunxibelelane ne-USP yenkampani yakho, ixabiso, kunye nenjongo. Ukunxibelelana ngokucacileyo ngale miba yeshishini lakho kwiphepha lasekhaya kuya kutsala abathengi abangakumbi. Khumbula ukuba abathengi bandwendwela indawo yakho ngenjongo ethile, njengokujonga umgca wemveliso, ukufunda iiposti zakho zebhlog, okanye ukufunda ukuba uyabonelela na ngeenkonzo. Ukuqinisekisa ukuba iindwendwe zakho zinenguqu egudileyo ukusuka kwiphepha lakho lasekhaya ukuya kuyo yonke indawo yakho, landela imigaqo emithathu yoyilo olusisiseko.

Provide easy access to top content

You should always provide easy access to the top content of your homepage design. Uninzi lwabayili bewebhu baya kukuxelela ukuba akukho mphakamo wepixel oqhelekileyo wale ndawo yoyilo. Nokuba kutheni, kubalulekile ukuqinisekisa ukuba izinto ezibalulekileyo zoyilo zinokubonwa luninzi lwabatyeleli ngaphandle kokuskrola. Ngaphezu koko, kufuneka usebenzise okubhaliweyo kwe-ALT kwimifanekiso yakho. Lo mbhalo uya kufundwa zizigcawu zokukhangela kwaye uya kuba negalelo kwi-SEO.

Include a call-to-action

The best way to get people to take action is to include a call-to-action on your website. Iqhosha lokubizela-esenzweni kwiwebhusayithi yakho kufuneka libonakale kwiindwendwe zakho, kwaye kufuneka ibemfutshane kwaye ibeswiti. Uninzi lwamaqhosha okubizela-kwisenzo anamagama amahlanu ukuya kwasixhenxe. Abantu baphazamiseka ngokulula xa bekhangela i-intanethi, ngoko ke ukwenza imvakalelo yongxamiseko luluvo oluhle. Abaphulaphuli ngamnye baya kusabela kwiifowuni ezahlukeneyo-kwisenzo, kodwa kukho ifomula eqhelekileyo onokuyisebenzisa ukumisela ukuba iyasebenza kangakanani na eyakho.

Umzekelo, uyilo lwephepha lasekhaya lePatagonia libonisa imenyu yokukhangela elungelelanisiweyo. Umthengi unokutsibela kwelona nqanaba libalulekileyo ngokukhawuleza nangokulula. IPatagonia ikwaqaqambisa iinzame zayo zokusingqongileyo kwaye ikhuthaza abantu ukuba bazibandakanye nemibutho yasekuhlaleni. I “Thatha amanyathelo” iqhosha liphawulwe ngeblue kwaye lifikeleleka ngokulula. Uyilo olufanayo lunokuphunyezwa ngokusebenzisa umbala owahlukileyo kwiqhosha lakho lokubizela-kwisenzo.

Ukubizelwa esenzweni kuyilo lwephepha lakho lasekhaya kufuneka kukhuthaze umbukeli ukuba enze okuthile. Olona bizo-zenzo lungcono lunotsalo oluluqilima lweemvakalelo. Qinisekisa ukuba ulwimi lwakho lokubizela-esenzweni luyacenga ngokwaneleyo ukukhuthaza abantu ukuba bathathe inyathelo. Olona bizo-zenzo lungcono lukwasebenzisa amagama entshukumo. Bazisa iindwendwe ngokuthe ngqo ukuba banokulindela ntoni xa becofa ikhonkco.

Yenza amaqhosha akho eCTA afundeke kwaye asebenzise. Iqhosha le-CTA kufuneka kube lula ukucofa kwaye kube lula ukulifumana. Ukudala umfanekiso weqhawe embindini wekhasi lakho lasekhaya kuya kukunceda ufezekise oku. Qiniseka ukuba uyibeke phezulu kwiphepha lakho lasekhaya. Iya kwenza kube lula ukuba iindwendwe zakho zifumane kwaye zihambe ngomxholo wakho. Ukuba iindwendwe aziziva isidingo sokucofa kwikhonkco, baya kudlulela kwenye iwebhusayithi.

Make it usable

Your homepage is the first impression your audience has of your brand. Uninzi lweenkampani ziyizalisa ngegeneric, ulwazi olucociweyo okanye isitayile soyilo esihamba phambili. Nangona kunjalo, kuquka zonke “eqhelekileyo” ulwazi alwanelanga ukwenza umbono olungileyo. Ukwenza iphepha lasekhaya loguqulelo oluphezulu, qwalasela iimpendulo zale mibuzo kwaye uzibandakanye kuyilo lwakho. Ngezantsi kukho amanyathelo okuqinisekisa ukuba iphepha lakho lasekhaya liyasebenziseka kwaye liyaguquka ngokukhawuleza.

Khumbula ukuba ukusetyenziswa kuhamba kunye nokulula. Umzekelo, umenzi wemoto uya kubeka ulawulo kwindawo enye kuyo yonke imodeli, nokuba yimoto yakudala okanye entsha. Okufanayo kuya kwiinkqubo zokusebenza zekhompyuter – i icon enomshicileli luphawu olulungileyo lokuba indawo yakho iya kuprinta amaxwebhu. Iphepha lasekhaya elisebenzisekayo liya kuba noyilo olungaguquguqukiyo apho umsebenzisi angakwazi ukuzulazula ngaphandle kokufunda iindibano ezingaqhelekanga..

Include power words

Using power words can help your readers identify with you. Amagama anamandla asetyenziswa kwizihloko, imigca yesihloko ye-imeyile, kunye namaphepha okumisa ukwenza ucofa ngakumbi. Ukucofa okuninzi kuthetha inzuzo eninzi. Ukusebenzisa amagama anamandla kwiphepha lakho lasekhaya kuya kukunceda ufumane i-traffic eninzi kunye neentengiso. Le ilandelayo yimizekelo yamagama amandla onokuwasebenzisa kwiphepha lakho lasekhaya. Zisebenzise ngobulumko:

Amagama anamandla ngamagama acengayo anokubangela ukusabela okunamandla ngokweemvakalelo. Banokwenza abantu bazive besoyika, khuthazwa, wavusa, ukubawa, okanye unomsindo. Kufuphi, zinokushukumisela abantu ekubeni bathabathe inyathelo. Oku kunokuba luncedo kakhulu xa kusetyenziswe kakuhle. Ngethamsanqa, amagama amandla kulula ukuphumeza. Ungazisebenzisa naphi na kwiwebhusayithi yakho ukonyusa amazinga akho okuguqula kwaye wenze abalandeli abathembekileyo ngakumbi. Nantsi eminye imizekelo yendlela amagama anamandla anokukunceda ngayo unyuse utshintsho lwakho:

Ukufuna ukwazi yinto yendalo. Kufuneka ihluthe kukutya namanzi. Ukufuna ukwazi sesona sizathu siphambili sokuba abantu bacofe kwizihloko, kwaye inokuba yindlela enamandla yokubamba ingqalelo yabo. Ubuvila, kwelinye icala, sisichasi sokufuna ukwazi kwaye sisizathu sokuba abantu bakuphephe ukusebenza. Abakhuthazwa ukuba benze ngaphezu kobuncinane obuncinane, kodwa bafuna ukuva okuthile.