Ukubaluleka kweHomepagegestaltung

Ukuba ujonge ukufumana itrafikhi engakumbi kwiwebhusayithi yakho, you should consider using homepage design. Oku kuya kwenza kube lula ukuba iindwendwe zifumane iwebhusayithi yakho. Uyilo lwephepha lasekhaya luya kutsala ingqalelo kulwazi olubalulekileyo, njengolwazi loqhagamshelwano kunye namaxabiso. Ukwengeza, kuya kukunceda ukwakha ukuthembana nomthengi. Uyilo lwephepha lasekhaya lunokwenziwa ngokwezifiso ukuze lulingane neemfuno zabathengi bakho. Nangona kunjalo, kufuneka uqaphele imigibe yoyilo lwephepha lasekhaya. Umzekelo, inokuba incinci kakhulu kumthengi ukufumana ishishini lakho kwi-injini yokukhangela.

Wichtige Aspekte der Erstellung eines eigenen Homepages

When creating your own homepage, kufuneka ucinge ngemiba emininzi ebalulekileyo. Uninzi lwabantu lucinga ngomxholo wombhalo, kodwa kukho ezinye iinkalo ezifanele ziqwalaselwe nazo. Enye yezona zinto zibalulekileyo kukusetyenziswa kwezinto ezibonakalayo. Le yinto abantu abaninzi abangayihoyiyo de bayifune ngokwenene. Indlela efanelekileyo yokwenza iphepha lasekhaya elikhangayo kukubandakanya indibaniselwano yezinto ezibonakalayo nezibhaliweyo. Nantsi eyona miba ibalulekileyo ekufuneka uyiqwalasele xa usenza iphepha lakho lasekhaya.

Iwebhusayithi yakho kufuneka ifikeleleke kubo bonke abasebenzisi. Oku kubalulekile kuba kuchaphazela umgangatho wakho we-injini yokukhangela. Kuya kufuneka ubandakanye abaphulaphuli ojolise kubo kwisihloko kunye nenkcazo yemeta. Uyilo lwewebhusayithi kufuneka nalo lube nomtsalane. Unokwenza imephu yengqondo ukuze ube nombono ongcono wendlela ofuna ukuba iwebhusayithi yakho ibonakale ngayo. Emva kokudala iwebhusayithi, kufuneka uyivavanye. Kwakhona, qiniseka ukuba uyigcina ihlaziyiwe kwaye isexesheni. Iwebhusayithi kufuneka ilungiselelwe amava omsebenzisi kunye nomxholo.

Iphepha lakho lokuqala kufuneka likubizele esenzweni. Ufuna abantu babe ngabathengi bakho. Umyalelo ocacileyo nothe ngqo usebenza ngakumbi kunomfundi ongacacanga. Umyalelo olula kunye ngqo ezifana “Funda nzulu” Isebenza ngakumbi kunengcaciso entsonkothileyo nengacacanga. Isicatshulwa sakho kufuneka sichaneke ngokwegrama. Oku kubalulekile ukwandisa ukuthembeka kwakho kunye nokubekwa kwiinjini zokukhangela. Ukuba ulandela la macebiso, ungadala iphepha lasekhaya elikumgangatho ophezulu.

Uyilo lwephepha lakho lasekhaya yenye into ebalulekileyo ekufuneka uyiqwalasele. Khumbula ukuba imbonakalo yokuqala yewebhusayithi yakho iya kusekelwa kwimibala, uyilo, kunye nomxholo kuyo. Ngesi sizathu, iphepha lakho lasekhaya kufuneka libelula kwaye lingaxutywa lulwazi. Kufuneka iqulathe lonke ulwazi olubalulekileyo, njengeenkcukacha zakho zoqhagamshelwano, ingxelo yabucala, kunye nenani elincinci lesicatshulwa. Ukuba sele usebenzisa iwebhusayithi, ungafuna ukusebenzisa ilogo yakho esele ikhona kunye nodweliso lombala. Oku kuyakwenza ukuba kube lula ukuba abantu baqaphele indawo yakho.

Kufuneka ukhethe isicwangciso sokubamba esihlangabezana neemfuno zakho kunye nohlahlo lwabiwo-mali lwakho. Kucetyiswa ukuba ukhethe isicwangciso sokubamba esikuvumela ukuba ulayishe umxholo ongenamkhawulo kwaye ulawule imimandla emininzi. Iwebhusayithi exhasa iilwimi ezininzi iya kufuna izixhobo ezongezelelweyo. Ukuba ufuna ukuguqulela iwebhusayithi yakho, sebenzisa iplagi yeWPML. Ukuba uceba iprojekthi enkulu, cinga ukusebenzisa inkonzo ye-Raidbox. Nge-18EUR ngenyanga, olu khetho lokubamba lubonelela ngezinto ezininzi kwiwebhusayithi yakho.

Wichtige Aspekte der Verwendung und Gestaltung von Online-Shops

The appearance of an online shop is one of the most important factors of the customer experience. Kufuneka ibe nomtsalane kangangoko kubathengi, ngelixa ubenza bazive bekhululekile ukuthenga kuwe. Abasebenzisi bakhetha ukuthenga kwivenkile apho iimpahla zinomtsalane kwaye inkonzo inobubele. Yiyo loo nto kubalulekile ukusebenzisa uyilo oluchanekileyo lwevenkile ekwi-intanethi. Uluhlu olungezantsi lweminye imiba ebalulekileyo yoyilo lwephepha lasekhaya.

Isikimu sombala kufuneka silungele uluhlu lwemveliso. Iwebhusayithi akufanele ibe nemibala emininzi. Imibala kufuneka ibe mnandi kwaye ihluke ukuze ibonakale ikhangeleke ngakumbi. Iphepha lasekhaya kufuneka libelula ukuhamba, kunye nomxholo kunye neempawu kufuneka kube lula ukubonwa nokuqonda. Mininzi eminye imiba yephepha lasekhaya ekufuneka uyithathele ingqalelo, kuquka indlela iimveliso ezivezwa ngayo. Unokubandakanya iiklip zevidiyo ukwenza iwebhusayithi yakho ibe nomtsalane ngakumbi kubathengi.

Uyilo olufanelekileyo kufuneka luhambelane neemveliso ezinikezelwayo. Kufuneka kwakhona ibe nomtsalane kubathengi kunye nabasebenzi. Iwebhusayithi ye-eCommerce kufuneka ikhumbuleke kwaye ikhumbuleke ngokulula. Unokongeza indawo yokuthengisa ekhethekileyo, njengomgangatho okanye ukhetho lweemveliso ekungekho enye ivenkile enikezela ngayo. Kubalulekile ukuqwalasela ukhuphiswano ngokunjalo. Xa uyila ivenkile ye-intanethi, gcina engqondweni ukuba uchasene nezinye iivenkile ze-intanethi kunye neewebhusayithi ezinemveliso okanye iinkonzo ezifanayo.

Ukuphucula umxholo yenye yezona zinto zibalulekileyo kuyilo lwephepha lasekhaya. Ixesha elihle lokulayisha iphepha linokunceda abathengi bafumane into abayifunayo ngokulula. UGoogle kunye nezinye iinjini zokukhangela zikhetha iphepha elilayisha ngokukhawuleza. Ngoko ke kubalulekile ukusebenzisa ulwimi olufanelekileyo kunye nomxholo. Iwebhusayithi yakho kufuneka ihlangabezane neemfuno zobugcisa ukutsala abathengi. Ngoko, qinisekisa ukuba iwebhusayithi yakho ilungiselelwe ukwandisa izinga lakho le-injini yokukhangela.

Xa uyila ivenkile ye-intanethi, kubalulekile ukugcina engqondweni uphawu lwenkampani. Uyilo kufuneka lubonise uyilo lwenkampani kunye nophawu. Ngaphezu koko, kufuneka ibenenkangeleko encinci kwaye ibe lula ukuhamba. Uyilo oluncinci luyathandwa kwaye lusetyenziswe kubugcisa be-1960s. Kulukhetho olukhulu ukubonisa imveliso exabiseke kakhulu kumthengi.

Ukubaluleka kokusetyenziswa kwe-injini yokukhangela (SEO)

SEO, oder UkuSebenza kweNjini yoPhendlo, sisicwangciso sokuthengisa kwi-intanethi esigxile ekuphuculeni ukubonakala kwewebhusayithi. Ngelixa izibhengezo ezihlawulwayo zikwayinxalenye yenkqubo, I-SEO yindlela engaphezulu yezinto eziphilayo. Ijolise ekudaleni nasekugcineni iwebhusayithi ekhangayo kwii-algorithms ze-injini yokukhangela. Ngokuphumeza iindlela ze-SEO, unokwandisa ukubonakala kwewebhusayithi yakho kwaye ukwandise ukuthengisa. Iintlobo ezimbini eziphambili ze-SEO ziyi-Onpage-SEO kunye ne-Offpage-SEO. Zombini ezi ndlela zijolise ekudaleni nasekugcineni iwebhusayithi enomxholo onolwazi kunye noncedo.

Inkqubo yokuphucula iwebhusayithi ibandakanya ukugxila kumxholo wayo, amagama angundoqo, kunye noyilo lwewebhusayithi. Inkqubo iyaqhubeka, kwaye kubalulekile ukwenza utshintsho rhoqo. Akufunekanga ikhawulezelwe, kwaye kufuneka ibe yinxalenye yohlahlo lwabiwo-mali lonyaka. Ukuba awukwazi ukwenza olu tshintsho kwangoko, kufuneka unikeze uhlahlo lwabiwo-mali lokuphucula. Ekuqhubekeni, iya kuhlawula.

Kubalulekile ukugcina kunye neenguqu zamva nje kwii-algorithms ze-injini yokukhangela, oko kuthetha ukuba kuya kufuneka uhlale kwiinzwane zakho. Kukwathatha ixesha kunye nokuzingisa ukukhulisa iwebhusayithi. Kungenjalo, unokugxila kwintengiso ukugqamisa iwebhusayithi kwaye uyikhuthaze. Nangona kunjalo, ungalibali ukuba indlela enjalo ayisebenzi ngobusuku. Ukuba awunalo ixesha okanye izixhobo zokwandisa iwebhusayithi ngokufanelekileyo, cinga ukusebenzisa ezinye iindlela ezinje ngentengiso ukufumana ingqalelo yabasebenzisi.

I-SEO ibonakaliswe ukuba yonyusa i-traffic yewebhusayithi ukuya kuthi ga 50%. Iphulo le-SEO eliphumelelayo linokuvelisa iziphumo ekunzima ukuqikelela, kodwa kufanelekile ukuzama. Kwi-avareji, Imikhankaso ye-SEO inokuphinda kabini i-traffic kunye nokwandisa amanani abathengi. Kubalulekile ukuqaphela ukuba iziphumo zemikhankaso ye-SEO inokuthatha ixesha elide. Kubalulekile ukuqonda oku ngaphambi kokuqala iphulo le-SEO. Kuyafaneleka, njengoko iinzuzo zibalulekile kulo naliphi na ishishini.

Umxholo ngumqolo wewebhusayithi kwaye kufuneka uphuculwe ukuba ube lula kwiinjini zokukhangela ukufunda. Ukongeza ekuqinisekiseni ukuba iwebhusayithi ilayisha ngokukhawuleza, UGoogle uyakuthathela ingqalelo ukukhasa. Iiwebhusayithi ezingalayishi ngokukhawuleza zohlwaywa yi-injini yokukhangela. Ngaphezu koko, iiwebhusayithi ezilayisha ngokucothayo kufuneka zisebenzise ii-teas ukutsala iindwendwe ngelixa zilinde indawo ukuba ilayishe. Izixhobo ezininzi zinokukunceda ukuba ubone isantya sendawo yakho.

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