Iingcebiso zokuyila uYilo loShishino

Uyilo lwenkampani luyimbonakaliso yomfanekiso ofunekayo wenkampani. It must reach the target groups and have the potential to generate identification and projection surfaces. Inokunceda inkampani ibonakale kwabanye abadlali kwimarike kwaye ifake isandla kwimpumelelo yexesha elide. Nazi ezinye iingcebiso zokwenza uyilo olusebenzayo loshishino. Eli nqaku liza kukunika isishwankathelo sezona zinto zibalulekileyo ekufuneka uzibandakanye. Yinxalenye ebalulekileyo yayo nayiphi na isicwangciso sokuthengisa senkampani.

Color codes

When it comes to creating a corporate design, kufuneka ulandele imithetho embalwa ukuqinisekisa ukuba imibala isetyenziswe ngokuchanekileyo. Okokuqala, kufuneka wazi ukuba zintathu izicwangciso zombala eziphambili zophawu lwenkampani: CMYK (UCyan, Magenta, Lubhelu) kunye ne-PMS (I-Pantone Matching System). I-CMYK yeyona nkqubo yombala iqhelekileyo yoshicilelo, ngelixa iRGB imele iRed, Luhlaza, kunye noBlue. I-HEX imele iHexadecimal Numeral System kwaye isetyenziselwa uyilo lwewebhu.

Ukusebenzisa iikhowudi zemibala ye-HTML kuya kukunceda utshintshe imibala yewebhusayithi yakho. Ukusebenzisa ezi khowudi kuya kukunceda uphinde usebenzise imibala kwiiprojekthi ezahlukeneyo kwaye ugcine uphawu lwakho luhambelana. Ukongeza, Iikhowudi ze-hex zinokudityaniswa kwi-HTML ukutshintsha umbala othile kwiphepha lewebhu. Banokwahlulwa kwi-CSS ukuze iwebhusayithi yakho ibonakale njengengcali kangangoko kunokwenzeka. Kufuneka usebenzise ezi khowudi ngononophelo kwaye uqinisekise ukuba uyayiqonda intsingiselo yazo phambi kokuba uzisebenzise.

Iilogo

When it comes to the design of corporate logos, kukho ukhetho oluninzi. Isimbo kunye nombala welogo ubalulekile, kodwa kukwakho neenkalo ezininzi ekufuneka ziqwalaselwe. Okudityaniswe kuyilo yintsingiselo iyonke efunwa yinkampani. Abanye abantu bakhetha ilogo enemibala engqindilili, ngelixa abanye banelisekile ngombhalo olula omnyama nomhlophe. Nangeyiphi ndlela, uphawu lwenkampani kufuneka lubonise amaxabiso aphambili ophawu lwayo.

Ngelixa ukhetha inkampani yoyilo lwelogo, kufuneka ulumke kakhulu. Kufuneka uhlale ukhetha enye enerekhodi eqinisekisiweyo kwaye ijongene namashishini amaninzi. Ukuba awungcaci kakhulu, ungaphela uyilo elibi. Khumbula, ufuna ukwenza umfanekiso olungileyo webhrendi yakho kunye nexabiso elimele lona. Ukuba uyilo lwelogo luqhelekile kakhulu, iya kubabhida kuphela abaphulaphuli bakho kwaye ibenze bafune ukwenza ishishini nawe.

Ukufaka isicatshulwa kwilogo yakho yeshishini linyathelo elibalulekileyo kuyilo oluyimpumelelo. Ngelixa iilogo zemveli zinokuqondwa, ilogotype yodwa ngendlela yayo. Ukuchwetheza ngokwesiko licandelo eliphambili kwiilogotypes. Umzekelo, Starbucks’ ilogo emdaka yoqobo yahlaziywa 1987 ngombala oluhlaza-namhlophe. Nangona kunjalo, Ilogo yeMicrosoft ifake utshintsho olufihlakeleyo kwifonti kwilogo yayo ukuyenza yahluke kwezinye iinkampani..

Slogans

Taglines and slogans are two types of branded language. Umgca wethegi libinzana elifutshane elisetyenziselwa ukuxelela abathengi ngakumbi malunga nenkampani kunye nokuba ishishini layo limalunga nantoni na. Isilogeni sichaza injongo yophawu kwaye sinikezela kuluntu ngokusetyenziswa kwamagama achazayo kunye nokucenga.. Imigca yethegi ithatha ixesha elide kune-slogans, kodwa izilogeni zisasebenza ekufumaneni ingqalelo yabathengi.

Ezona slogani zigqithisa undoqo wophawu, ngelixa ekwazi ukukhunjulwa ngokulula. Amazwi afanele abe mafutshane kwaye angqale, ukushiya umyalezo kunye nokuzoba umfanekiso wengqondo ezingqondweni zabaphulaphuli ekujoliswe kubo. Isilogeni sophawu kufuneka sihambisane nesazisi sophawu lwaso kwaye sikwazi ukuthetha neemvakalelo kunye neemvakalelo zabaphulaphuli.. Ikwafanele ikhuthaze abantu ukuba benze ngokuvisisana nomyalezo. Ukuba isilogeni siphumelele, inokuba lula njengento elula “vele uyenze.”

Izilogani zinokunyusa imfuno yemveliso okanye inkonzo. Banokuxelela abathengi kanye into eyenziwa yimveliso kunye nendlela ebanceda ngayo. Ngelixa isilogeni singenakwenza uphawu lwe-SERP ephezulu kwiinjini zokukhangela, iyibeka phezulu kwingqondo yomthengi. Yenza uphawu lube lula ukukhumbula kwaye oluthembekileyo. Ngesi sizathu, izilogeni ziyinxalenye yoyilo lweshishini.

Fonts

If you are designing a company website, kuya kufuneka ukhethe ifonti elungele uhlobo lweshishini oliqhubayo. Ngelixa ezinye iifonti zinokuba nzima kakhulu okanye zibe zincinci kakhulu kuyilo lweshishini, ezinye zilungele iiprojekthi ezincinci. Nazi ezinye zezona fonti zibalaseleyo kuyilo lweshishini. Eyokuqala yifonti yaseAcworth, oluluyilo olunesibindi noluguquguqukayo oluphefumlelwe yinkcubeko yetekhnoloji ekhawulezayo. Ifumaneka simahla kwaye lukhetho olulungileyo kumashishini akwishishini lokudala. Unako kwakhona ukukhuphela inguqulelo yefonti yewebhu. Uhlobo lwesibini lwefonti yi-Nordhead typeface, olwelinye uhlobo lokuchwetheza olulungele iiwebhusayithi zoshishino. Ifumaneka ngobunzima obuhlanu obahlukeneyo, nto leyo eyenza kube ukhetho oluguquguqukayo. Kwaye okokugqibela kodwa kungancinci, kukho ifonti kaMurphy Sans, enesitayile esihle sans-serif.

Iifonti zeSerif lukhetho olukhulu kuyilo lweshishini, njengoko zivuselela iimvakalelo zokuhlonipheka, iklasi, kunye nelifa. Zilunge ngakumbi kwiimpawu zebhrendi ezijikeleza igunya. Ngokunjalo, Iifonti ze-slab serif zilungile kwiilogo kunye nezinye iindawo ezibalaseleyo zewebhusayithi. Nangona bengafaneleki kwikopi yomzimba, zinokuba lukhetho olukhulu ukuba usebenza kuyilo oluncinci.

Symbols

Logos and corporate symbols are used to identify a company, umbutho, okanye iziko likarhulumente. Umzekelo, Isixeko selogo yeLacombe yiMountain Bluebird ekubhabha, ngomnqamlezo wegolide ukuyidibanisa nombono wendlela enqumlayo. Ezi logo zisetyenziswa kumaxwebhu kamasipala kunye nezinye izinto eziprintiweyo, kwaye ingasetyenziselwa iinjongo zemibhiyozo ezibotshelelwe kwiOfisi kaSodolophu. Nangona kunjalo, ukusebenzisa iisimboli zenkampani ngayo nayiphi na indlela ebeka igama lesixeko kunye nemfezeko kumbuzo akuvumelekanga.

Umbhali uDavid E. UCarter uyanikezela 148 iisimboli eziphawulekayo zequmrhu, kunye nokulungelelanisa ukusetyenziswa kwazo. Ukongeza ukwabelana ngamabali emva kweesimboli, ukwalatha umsebenzi wesazisi wenkampani ongumzekelo. Uyilo lwencwadi enamaphepha ali-150 lubandakanya iilogo ngabayili abanjengoG. UDean Smith, Iingelosi zokuqala, kunye neQela loYilo lweDickens. Umbhali ukwabandakanya umsebenzi ovela kuWalter Landor Associates kunye noG. UDean Smith. Nangona le ncwadi igxile kwiisimboli zenkampani, ayijoli ukuba sisikhokelo esipheleleyo kwintsimi.

Iilogo: Iinkampani ezifana neCoca-Cola kunye neNike zisebenzise iimpawu ezingabonakaliyo kwiilogo zabo, kwaye i-apile ye-iconic ngumfanekiso owaziwayo ngokubanzi. Nangona kunjalo, kuya kuba yingozi ukusebenzisa isimboli njenge logo. Ukusebenzisa isimboli kuphela kunokwenza ukuba uphawu lungabikho kubathengi abangasaziyo isiNgesi. Kunoko, Kungcono ukusebenzisa ilogo esekwe kwifonti ukuqinisekisa ukuba abathengi bayayibona inkampani ngegama kunye nelogo yayo.

Packaging

Your company’s corporate design is a reflection of your business style and personality. Ukupakishwa kwakho yeyona ndlela ibalaseleyo yokunxibelelana nezi mpawu kubathengi bakho. Nokuba ipakethe yakho ilula okanye intle, abathengi bakho unokuxelela okuninzi malunga nenkampani yakho ngokujonga kuyo. Nanga amanye amacebiso okukhetha uyilo olululo lwephakheji yenkampani yakho. – Khetha izixhobo ezifanelekileyo. Ayizizo zonke izixhobo ezifanelekileyo kuzo zonke iintlobo zeepakethe. Qinisekisa ukuba izixhobo ozikhethayo zikumgangatho ophezulu.

– Qwalasela uqingqo-mali lwakho. Usenokuba nohlahlo lwabiwo-mali olulinganiselweyo, kodwa nohlahlo lwabiwo-mali oluncinci lunokongeza ngokukhawuleza. Kubalulekile ukugcina engqondweni iindleko eziqhubekayo, kuquka iintlawulo kubayili. Abaqulunqi bayahlawulisa $20 ukuya $50 iyure, kunye nemveliso eninzi ixabisa malunga namashumi amahlanu eesenti ukuya kwiidola ezintathu ngephakheji. Khumbula ukuba injongo yakho kukuthengisa ipakethe yakho ngexabiso eliphezulu ukuze wenze inzuzo. Yiyo loo nto kufuneka uqwalasele ngononophelo uhlahlo lwabiwo-mali lwakho ngaphambi kokukhetha ipakethe yakho.

– Nika ingqalelo kwi-brand yakho. Indlela obonisa ngayo uphawu lwenkampani yakho kubathengi iya kuba nefuthe kuyilo lwakho lokupakisha. Ukupakishwa kwakho kunokunxulumana ngokusondeleyo nemveliso oyithengisayo, okanye ezahlukeneyo ngokupheleleyo. Konke kuxhomekeke ekubeni yintoni na imveliso. Iqonga elikhethekileyo le-e-commerce, njengokuba, idinga uluhlu lweemveliso ukusuka kwizinto zokuthambisa ukuya kwizinto zokudlala. Uyilo lokupakisha kufuneka lubonise iimveliso ozinikezelayo. Nangona kunjalo, ukupakishwa kwemveliso akuyomfuneko ukuba iphawulwe kakhulu.