Yintoni uYilo lweNkampani kwaye Uyikhetha njani enye kwiShishini lakho?

Yintoni uyilo lwequmrhu? Le yinkcazo yenkampani eluntwini. Ngokwemveli, trademarks and branding have been the most obvious examples of corporate design, kodwa uyilo lwemveliso, intengiso, kunye nobudlelwane boluntu yonke imiba yoyilo lweshishini. Ke yintoni uyilo lweshishini kwaye ukhetha njani enye yeshishini lakho? Kweli nqaku, uya kufunda ngezinye zeziseko zoyilo lweshishini kunye nendlela yokwenza uninzi lwelogo yakho. Uya kufumanisa indlela yokusebenzisa ezi zinto zine ukwandisa ukuqondwa kophawu.

Visual identity

A visual identity has many benefits. Iibrendi ezinophawu olubonakalayo olunamandla kunokwenzeka ukuba zithengise iimveliso zazo, njengoko bedala imvakalelo eyomeleleyo yokuchongwa, ithemba, kunye nokubakho. Isazisi esihle esibonakalayo sinokunceda ukuvelisa ukunyaniseka kwabathengi, kwaye inokwenza ukubaguqulela kubathengi lula. Nazi ezinye zeenzuzo zesazisi esibonakalayo esinamandla. Funda ngakumbi ukuze ufunde ngakumbi ngokubaluleka kokubonwayo kunye nendlela enokunceda ngayo ishishini lakho. Kwaye khumbula ukuhlala ulandela isicwangciso sophawu lwakho!

Iimpawu zihlala zenza impendulo yeemvakalelo kwilogo yazo, isazisi esibonakalayo, kunye nethoni yelizwi. Ukudala umfanekiso webrendi ongaguqukiyo kwakha ukuthembana kubathengi kwaye kunceda ukugcina intembeko yohlobo. Ikwanqanda ukubhideka kwebhrendi kwaye yenza ukukhula. Ekugqibeleni, injongo yophawu olubonakalayo kukwenza umfanekiso onokuthi abathengi bawubone njengophawu. Kwaye ekubeni sikhumbula kuphela into esidibana nayo yonke imihla, uyilo kufuneka luthethe naloo mpendulo yeemvakalelo.

Ukufezekisa ukuqondwa kwebrendi, uphawu kufuneka luphuhlise isazisi esibonakalayo esinamandla esinokugqama kubakhuphisana. Ngexesha lale nkqubo, Ingcinga elumkileyo kufuneka ihambe ekukhetheni ilogo eyiyo, imibala, kunye nezinye izinto. Paul Rand, umlawuli wezobugcisa odumileyo kunye nomzobi wegraphic, wake wathi uyilo ngunozakuzaku othe cwaka we-brand. Ukubandakanya lo mgaqo, abaqulunqi kufuneka baqwalasele yonke inkalo yomsebenzi wabo, ukusuka kwilogo kunye nephalethi yombala ukuya kumyalezo webrendi ngokubanzi. Uluhlu olungezantsi lwezinye zezinto ezibalulekileyo ezingena kwisazisi esibonakalayo senkampani.

Ukuphawula

Branding in corporate design is a process of establishing a visual bond between a business and its consumers. Nokuba kunge logos, imibala, iifonti, okanye imifanekiso, ukwenza uphawu kubalulekile ekusekeni imbonakalo entle ezingqondweni zabathengi. Kwihlabathi elixineneyo ledijithali apho iibrendi ezininzi zinemveliso kunye neenkonzo ezifanayo, uphawu lophawu lubalulekile umahluko. Xa iphunyezwe ngokuchanekileyo, inokunceda ishishini livelele kwaye lihambelane nabaphulaphuli ekujoliswe kulo.

Ukuthengisa kuyilo lwenkampani kubhekiselele kwisazisi esibonakalayo senkampani, equka ilogo, igama, isilogeni, kunye nesikhokelo sesimbo. Ezinye izinto ziquka amakhadi oshishino, iyunifomu, kunye noyilo lwezakhiwo. Uyilo lwesazisi senkampani yinkqubo eqhubekayo, kwaye kufuneka zixhaswe ziinzame zonxibelelwano lwangaphakathi ezijolise ekukhuthazeni umfanekiso omhle phakathi kwabachaphazelekayo. Incwadi yesikhokelo sophawu sisixhobo esiluncedo ekugcineni isazisi senkampani kunye nempahla yentengiso ingoku. Kwaye, ukongeza kuyilo kunye nokugcinwa, ukwenza uphawu kuyilo lweshishini sisixhobo esibalulekileyo kubudlelwane boluntu, ulawulo lwesidima, kunye nonxibelelwano lwangaphakathi.

Communication

A corporate communication strategy involves the use of a wide range of media and tools to promote the company. Ezi zixhobo kufuneka zilungelelaniswe, kwaye uyilo lwequmrhu luhlala luyintsika yolwimi oluhlangeneyo kunye nesazisi. Uyilo lwenkampani lubandakanya izinto ezithile eziqhelekileyo ezifunekayo kulo lonke unxibelelwano olubhaliweyo, kuquka nelogo yenkampani. Uyilo luyaqhubeka ekuboniseni uphawu lwenkampani kwaye luhlala lufana. Iskimu sombala saso sihlala silungiswa ngokunjalo. Umyalezo uwonke wenkampani uhanjiswa ngeendlela ezahlukeneyo zosasazo, kubandakanya ushicilelo kunye nezixhobo zedijithali.

Recognition

When designing a corporate recognition program, qwalasela indlela abasebenzi abaza kusebenzisana ngayo nayo. Yintoni eyona ngongoma yoqhagamshelwano? Ngaba uyafuna ukusebenzisa inkqubo yokwazisa uluntu okanye eyimfihlo? Yeyiphi indlela yokuqaphela eya kusebenza kakuhle kwiqela lakho? Ungaqinisekisa njani ukuba abasebenzi baziva bexatyisiwe? Inkqubo eyilwe kakuhle ivumela ukuguquguquka. Apha ngezantsi kukho iingcebiso zokwenza inkqubo yokuqaphela iqumrhu. Ukuba ufuna ulwazi oluninzi, qhagamshelana neqela lethu leengcaphephe ze-HR namhlanje.

Ekuqaleni, qinisekisa ukuba inkqubo yakho yokuqaphela iyakaleka kwaye iyafikeleleka. Ngokubanzi, iinkqubo zokuqatshelwa zingcono ukuba kulula ukuba abasebenzi bafikelele kwaye basebenzise. Nangona kunjalo, ukuba inkqubo yakho inzima kwaye yakhiwe, ungaphela ulahlekelwe ngabasebenzi. Kuya kufuneka kwakhona ukhethe iqonga elakhelwe umlinganiselo wehlabathi. Oku kuya kuqinisekisa ukuba akufuneki utyale imali kumaqonga amaninzi okuqatshelwa kwaye unokusingatha iimfuno zokuqondwa kwehlabathi kumthombo omnye..

Isibini, khumbula ukuba ukuqaphela abasebenzi kufuna ukuba abaphathi babazi abasebenzi babo. Oku kubalulekile ekudaleni ubudlelwane kunye nabo kwaye ukhulise ukuthembana. Kukwabalulekile ukulungelelanisa ukuqondwa kwesenzo esithile esinconyiweyo. Xa uvuma abasebenzi, qiniseka ukuba uyalichaza ixabiso leminikelo yabo. Ukuba awukwazi ukwenza olu nxibelelwano, musa ukusebenzisa ukuqondwa njengesixhobo esikhuthazayo. Umqeshwa uya kuziva engonelisekanga kwaye enenzondo.

Art

Art for corporate design requires more than just beautiful images. Kufuneka kwakhona ibonise isazisi sophawu, ubuntu, kunye nokunyaniseka. Ubugcisa bophawu kufuneka budlulise ubuni babo kuluntu olusebenza kulo, ucelomngeni olunokuba lucelomngeni ukuzalisekisa. IGreater American ikuxhotyiselwe kakuhle ukumelana nalo mngeni. Izisombululo zayo kwiinkampani ziquka ubugcisa begama, uyilo lobugcisa olusekwe kubungqina, iziqwenga eziqhelekileyo, kunye nolawulo lweenketho ezivunyiweyo. Kwaye, kwiinkampani ezifuna ukuthatha inkqubo yabo yobugcisa endlini, Omkhulu waseMelika unokunceda.

Isitayile seCorporate Memphis yeyona nto ithandwayo, ifana nobugcisa bokuqalisa abancinci kunye neenkampani zobuchwepheshe ngokufanayo. Ibonisa abalinganiswa abafana nekhathuni, imiphezulu emenyezelayo ethambileyo, kunye nokugqwethwa okufihlakeleyo komlinganiselo. Esi simbo kulula ukusikhupha, ngeengcambu zayo kuyilo lojongano lomsebenzisi kunye nentengiso yezobugcisa. Kodwa sele iqalile nokutshabalalisa ihlabathi elibonakalayo, ukutsala ukugxekwa okumandla kuluntu loyilo. Umzila uvelise izimbo ezininzi ezibonisa imifanekiso kunye neentlobo ezingaphantsi.

Iimpawu ezisebenzisa ubugcisa bokubonwayo zihlala zifuna amandla kunye nokuqamba izinto ezintsha. Abaphathi bebhrendi banokusebenzisa iindlela zobugcisa bokubonwayo ukuvelisa izimvo kwiibrendi eziqhelekileyo. Kwixesha lanamhlanje lomxholo owenziwe ngumsebenzisi kunye nemidiya yoluntu, iindlela zobugcisa ezibonakalayo ziya zihambelana ngakumbi nabaphathi beempawu. Kwaye zinokusebenza kakhulu. Kwiminyaka embalwa ezayo, ikamva lobugcisa kuyilo lwenkampani liqaqambile. Ngokukhula kweendaba zoluntu kunye nomxholo owenziwe ngumsebenzisi, Iimpawu kufuneka zihambelane ngakumbi kwaye zibe nomdla kunangaphambili.

Strategic thinking

The penultimate step in strategic design involves establishing common ground and gaining the buy-in of stakeholders. Iinkqubo zoyilo lweqhinga eziyimpumelelo zifuna uthethathethwano rhoqo kunye nonxibelelwano olusebenzayo. Benza imephu yezikhundla zabachaphazelekayo kwaye bachonge nayiphi na imidla engahambelani kakuhle. Abaqulunqi bobuchule kufuneka bakwamkele ukufunda okuzingileyo. Kufuneka bakhuthaze inkcubeko yokubuza kwaye bafunde ukusilela kwixesha elidlulileyo ukuphucula inkqubo yabo yoyilo. Apha ngezantsi kudweliswe amanyathelo okwenza ukuba ukucinga ngobuchule kuyilo lweshishini lube yimpumelelo.

Ekuqaleni, chaza ixabiso leenkwenkwezi kwaye uqale ngokuthetha nabo. Eli qela leenkwenkwezi libonelela ngolwazi oluxabisekileyo kwiintsingiselo zeshishini kunye neemfuno zabathengi. Emva koko, inkqubo yeqhinga ingaqala. Nje ukuba ixabiso leenkwenkwezi lichongiwe, lixesha lokuthetha nabaphathi bezinga eliphezulu. Injongo kukuseka isicwangciso kunye nokuphuhlisa isicwangciso esijongene nale mfuno. Inkqubo yesicwangciso inokuqala ngesindululo sexabiso, njengenkonzo okanye imveliso.

Inyathelo elilandelayo kukuphuhlisa isigama esinceda abaqulunqi baqonde ukubaluleka kokucinga ngobuchule kwinkqubo yoyilo.. Isigama sesicwangciso soyilo asiyiyo a “Inyathelo nenyathelo” isikhokelo. Yindlela ephakamisa umsebenzi woyilo ngokugxila ekuchazeni ingxaki, ukucacisa umba, kunye nokukhanyisa izisombululo ezinokwenzeka. Kubalulekile ukukhumbula ukuba ukucinga ngobuchule kuyilo lwequmrhu yinkqubo ebandakanya zombini uyilo kunye namaqela oshishino..