Kuthunyelwe ku

Izisekelo Zomklamo Webhizinisi

Izisekelo Zomklamo Webhizinisi

umklamo wenkampani

If you have never thought about the importance of corporate design, uphuthelwa ulwazi oluthile olubalulekile olungakusiza unqume indlela engcono kakhulu yokudala ubuwena benkampani yakho. Lesi sihloko sizoxoxa ngezisekelo zokuklama kwezinkampani: Ubunikazi obubonakalayo, Ukuvumelana kombala, I-Typegraphy, Iziteshi zokuxhumana, futhi nokuningi. Njengomklami, umsebenzi wakho kufanele usekelwe isu nezinjongo zenkampani yakho. Ukulandela le mihlahlandlela kuzokusiza ukuthi udale ubuwena bebhrendi obuhlaba umxhwele.

Ubunikazi obubonakalayo

The Visual Identity of a corporate design consists of the entire set of visual elements associated with the brand. Ihlanganisa iphalethi yombala, amafonti, kanye nokwakheka okuphelele kwewebhusayithi yenkampani nezinye izinto zokumaketha. Ubunikazi obuqinile obubonakalayo bungasiza inhlangano ukuthi idlulise umlayezo olungile kuzithameli eziqondiwe futhi zibe nomthelela ekuboneni kwazo uhlobo lomkhiqizo. Nazi ezinye zezingxenye ezibaluleke kakhulu zobunikazi obubonakalayo. Ake sibheke ngamunye wabo.

Isinyathelo sokuqala ukuqonda izethameli eziqondiwe. Okubonwayo kukhombisa isiko nesimo sezethameli. Ukwazi izidingo zezithameli oziqondise kuzokusiza ukhethe imikhiqizo namasevisi ngendlela efanele. Ngokunjalo, kuzokusiza ukuthi uqonde isimo sokuncintisana futhi ubone ukuthi izethameli zakho zithandwa ini. Yazi lokho izethameli zakho ezikuthandayo nezingathandi, futhi wenze isinqumo esihle kakhulu sokwakha ubuwena obubonakalayo obuzobaheha. Ubunikazi obubonakalayo obuthuthukiswe kahle buzokwenza kube lula ukuguqula abangaba amakhasimende.

Ubunikazi obubonakalayo bufana nokuthenga ibhayisikili lakho lokuqala: ungase ufune ukuthenga imodeli ephezulu yohambo olude, noma ungakhetha ethengekayo ukuze usebenzise idolobhakazi noma uhambo lwangezimpelaviki. Ubunikazi obubonakalayo akulona uphawu olulodwa, kodwa kunalokho iphakethe eligcwele elivusa impendulo engokomzwelo evela kumakhasimende. Kuyisisekelo somkhiqizo wakho futhi kuphefumulela impilo kumkhiqizo wakho. Izinzuzo zobunikazi obuhle obubonakalayo azikwazi ukweqiwa.

Ubunikazi obubonakalayo bubalulekile kuwo wonke amabhizinisi, uphawu, kanye nenkampani. Kungaphezulu kakhulu kwelogo. Empeleni, ubunikazi obubonakalayo obuphelele buqala ngemibala yezinkampani, amafonti, kanye namajamo ayisisekelo. Inkampani esebenza ngokukhethekile kwezokuphepha kwe-IT izoba nesethi ehlukile yezinto ezibonakalayo kunenhlangano engenzi nzuzo egxile kwezemvelo.. Kubalulekile ukukhumbula ukuthi ubunikazi obubonakalayo buzoshintsha ngokuhamba kwesikhathi. Ngokwesibonelo, ilogo esebenzisa iphalethi yombala oluhlaza okwesibhakabhaka nomhlophe ayibonwa yiwo wonke umuntu.

Ukuvumelana kombala

The concept of color harmony in corporate design is crucial for the development of effective brand identity and customer relationships. Uhlelo lombala luyindlela ephumelelayo yokuheha imizwelo yabantu, dala intshisekelo ebonakalayo, futhi usungule ukuzinza kwechromatic. Ukuvumelana kombala kungafinyelelwa ngezindlela ezihlukahlukene, kuhlanganise ngokusebenzisa okuyisisekelo, okwesibili, noma ama-hues aphezulu. Isihluthulelo sokufeza lokhu ukuthola inhlanganisela efanele yama-hues.

Izindlela ezimbili eziyinhloko zokuvumelana kombala ziyafana futhi ziyahambisana. Ukuvumelana okufanayo kusho ukuthi imibala isondelene esondweni lombala. Le ndlela isetshenziswa emiklameni enokuqhathanisa okuncane noma okungekho nhlobo. Ukuvumelana okuhambisanayo, Ngokwesinye isandla, idinga imibala ukuba ibekwe phambi komunye nomunye esondweni lombala, futhi ihlose ukudala umehluko ophezulu phakathi kwemibala emibili. Ukuze uthole imiphumela engcono kakhulu, sebenzisa izindlela zombili. Nokho, ukuvumelana kombala ekwakhiweni kwenkampani kufanele kwenziwe kancane.

Inhlanganisela ephumelela kakhulu yemibala i-monochromatic. Le ndlela ivumela izinga elikhulu lokusungula futhi ikuvumela ukuthi udale ngomklamo wakho. Nokho, kubalulekile ukusebenzisa umuzwa wakho wokunambitha ukuze uqinisekise ukuthi imibala oyisebenzisayo iyaphelelisana. Kufakwe ekwakhiweni kwakho kwebhizinisi, izikimu zombala we-monochromatic ziyindlela ephumelela kakhulu yokwakha umklamo ophumelelayo. Ngakho, yimiphi imibala engcono kakhulu ongayisebenzisa ekwakhiweni kwakho kwebhizinisi?

Ngenkathi izikimu zombala we-triadic ngokuvamile zilula esweni kunenhlanganisela yemibala ehambisanayo, zingaba nzima kakhulu ukufeza mayelana nomthelela obonakalayo. Uma ungaqiniseki ukuthi izikimu zemibala ye-triadic zizosebenzela umkhiqizo wakho, zama ukusebenzisa i-hue eyodwa enamathunzi amabili ahlukene ngendlela yokugcizelela. Kungcono futhi ukusebenzisa imibala yokuphimisa kuphela ukuze ugweme ukudala umbono wokudlala okufana nokwengane. Ngokungqubuzanayo, ama-tetradic color schemes abonakala ngama-hues amane ngamunye, umbala owodwa oyinhloko kanye nemithunzi emithathu elinganayo ukusuka kuwo esondweni lombala.

I-Typegraphy

There are several factors that should be considered when implementing typegraphy into your corporate design. Abantu banobudlelwane nayo yonke into ebazungezile futhi namafonti awahlukile. Zithathwa njengezakudala noma zesimanje kuye ngokubukeka kwazo. Nakuba kungase kulinge ukunamathela ngesitayela esisodwa, kufanele uzame ukuhlanganisa inhlanganisela yakho kokubili. Uhlu olungezansi ezinye zezinhlobo ezibalulekile zamafonti ongazisebenzisa ekwakhiweni kwakho. Ukukhetha ifonti eveza ubuntu bomkhiqizo wakho kuzohamba ibanga elide ekusunguleni ubuwena obubonakalayo.

Isitayela somklamo wakho webhizinisi sibalulekile. Kunezinhlobo ezimbili eziyinhloko zohlobo lokubhala, okungukuthi i-serif ne-sans serif. Nakuba ama-serif angase abonakale edlala kakhulu, Ama-sans serif angamafonti asetshenziswa kakhulu ekwakhiweni kwebhizinisi. Inkampani ethengisa ubuchwepheshe bekhompiyutha ingase ikhethe ukubukeka okuhle kowesifazane noma izinhlobo zokudlala zokubhala. Konke kuncike ezwini ofuna ukuliphrojusa. Ngokwesibonelo, inkampani ehlose ukukhanga intsha ingase isebenzise amagama adlalayo.

I-IBM iphinde yasebenzisa uhlobo lokubhala lwebhizinisi olubizwa nge-IBM Plex. Lolu hlobo lohlobo lwangokwezifiso lwenkampani luklanyelwe ukukhombisa amanani omkhiqizo we-IBM. Kulula ukufunda ezikrinini ezincane futhi inama-glyphs angaphezu kwalokho 100 izilimi, okwenza kube lula ukubandakanya abasebenzisi kulwazi lomkhiqizo noma ngabe bakuphi. Kulula ukubona ukuthi kungani i-IBM ikhethe i-IBM Plex njengohlobo olukhethayo. Ilogo yenkampani ingenye yezimpahla zayo ezivelele, kodwa okuqukethwe okwenza inkampani ihluke.

I-typography inendima ebaluleke kakhulu ekukhiqizeni nasekukhangiseni. Ayigcini nje ngokudala ukubukeka okubukekayo kodwa futhi igcina ukubaluleka kobuhle bokuqukethwe. Abantu abanolwazi oluncane noma abangenalo nhlobo ekwakhiweni kwezithombe kufanele bacabangele ukubaluleka kwe-typography ekwakhiweni kwebhizinisi. I-typography iwubuciko bokuhlela izinhlamvu ngendlela yokwenza umlayezo womkhiqizo ufundeke futhi ucace.. Faka i-typography efanele ekwakhiweni kwakho futhi uzoba nobunikazi obubonakalayo obuqinile.

Iziteshi zokuxhumana

One of the key factors that determine the effectiveness of a corporate design is how well it can communicate. I-imeyili, ngokuqondene, iyithuluzi elingasebenzi ngokubambisana okuhlukahlukene. Nakuba ingabhalwa ngokushesha futhi igcinwe kubhokisi lokungenayo, abasebenzi bathola ama-imeyili nsuku zonke, okwenza kube nzima ukubamba imilayezo ebaluleke kakhulu. Iziteshi zokuxhumana ezisebenza kahle kakhulu zilingisa izinhlelo zokusebenza esizisebenzisayo ezimpilweni zethu zangasese. Ukuthi uzama ukuxhumana nabasebenzi emhlabeni wonke noma umane uzijwayeze isiko lebhizinisi lenkampani yakho, kunezindlela zokwenza i-imeyili ikusebenzele.

Lapho ukhetha imigudu efanele yokuxhumana kwangaphakathi, qiniseka ukuthi ucabangela izindlela zokuxhumana ezisemthethweni nezingakahleleki. Awufuni ukunikeza ulwazi oluningi noma oluncane kakhulu. Ukuhlukana kwezokuxhumana kuyindaba ebalulekile kunoma yiliphi ibhizinisi, futhi zingathinta yonke indawo yebhizinisi. Ukuqinisekisa ukuthi ukuxhumana kwakho kwangaphakathi kusebenza ngempumelelo, khumbula ukuthi izinhlangano ezahlukene zinemikhuba ehlukene yokuxhumana. Amathiphu ambalwa azokusiza ukuthi uzulazule kule ndawo yezimayini futhi udale idizayini yebhizinisi ephumelelayo.

Thola imigudu ebaluleke kakhulu yokuxhumana kwangaphakathi nangaphandle. I-imeyili yisiteshi sokuxhumana sangaphakathi esivame kakhulu. Nokho, kubalulekile futhi ukuqinisekisa ukuthi isetshenziswa ngendlela efanele futhi isebenza ngempumelelo ngangokunokwenzeka. Lapho uchaza imigudu efanele yokuxhumana, khumbula ukuthi uhlobo ngalunye lunamandla nobuthakathaka balo. Iziteshi eziningi inhlangano yakho enazo, ukukhulumisana okuyinkimbinkimbi kungenzeka kube. Ukusebenzisa imigudu efanele yokuxhumana kungakusiza uthuthukise ibhizinisi lakho futhi uthuthukise umgomo wakho.

Uhlobo lwesiteshi esisetshenziswa ibhizinisi lakho luzoncika kuhlobo lwemilayezo ofuna ukuyidlulisela kubabukeli bakho. Cabangela zombili izinhlobo zeziteshi zokuxhumana uma ufuna ukufinyelela izethameli ozihlosile. Ucwaningo lwamuva lubonise lokho 86% yabathengi bazokhokha inani eliphakeme ukuze uthole ulwazi oluhle kakhulu lwekhasimende, okusekelwe kakhulu ekuxhumaneni okusheshayo nokuphumelelayo. Idizayini yakho yebhizinisi kufanele icabangele iziteshi zakho zokuxhumana, kuhlanganise nalabo osebenzisa ukuhlala uxhumene nabo, kanye nalokho abakulindele.

Business philosophy

A well-defined business philosophy is vital for any business. Isetha ithoni kukho konke ukusebenzisana futhi igeleza kuyo yonke ingxenye yebhizinisi. Ifilosofi kufanele ibe mfushane, ecacile futhi emfushane, futhi kufushane kakhulu, okungcono. Ngokuvamile, elula kungcono. Nawa amanye amathiphu okwenza ifilosofi yebhizinisi lakho ikhumbuleke:

Okokuqala, qiniseka ukuthi ifilosofi yebhizinisi lakho ayinde ngokweqile noma ayinzima kakhulu. Khumbula ukuthi akufanele idlule imisho emithathu. Ngokwalesi sizathu, ungaqala ngokubuyekeza ifilosofi yebhizinisi eyisampula. Lokhu kuzokunikeza umbono wokuthi yiziphi izimiso nokuthi ungazifaka kanjani ebhizinisini lakho. Khona-ke, cabanga ngamagama nemibono ezochaza kangcono inhlangano yakho. Kungumqondo omuhle ukubuza amaklayenti akho imibono yawo. Khumbula, ifilosofi kufanele ibe mfushane futhi iqonde. Akufanele iqukathe izimfundiso eziyinhloko ezingaphezu kwezintathu.

Ifilosofi yebhizinisi isuselwe embonweni wokuthi abantu banengqondo. Lo mqondo uhlobene ne-athomu, eliphikisa ukuthi abantu bayazilawula. Ikhodi yokuziphatha ingasho ukuthi abasebenzi namakhasimende kufanele baphathwe ngenhlonipho nangobuqotho. Ifilosofi yebhizinisi nayo ingasho ukuthi inkampani izokwakha imikhiqizo umkhulu angaziqhenya ngokuyisebenzisa, futhi sizoyisekela ngesiqinisekiso se-ironclad. Ifilosofi yebhizinisi kufanele ibonise izindinganiso eziyinhloko zenkampani.

Ifilosofi yebhizinisi kanye nomklamo kufanele kuhambisane. Isibonelo esihle i-Apple, eyayiphambi komkhankaso othi Cabanga Different kusukela 1997 ku 2002. I-Think Different imelela umqondo ongaphandle kwebhokisi, futhi ihlotshaniswa nezindlela zokusebenza zokudala nezihlakaniphile. I-Think Different isibe yingxenye yomkhiqizo we-Apple futhi ibonakala kuso sonke isitolo kanye naku-Steve Jobs., umsunguli wenkampani. Kuwubuhlakani obuqandula umhlaba.

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Ungasithuthukisa kanjani isikhathi sokulayisha sesayithi?

indawo okumele ithuthukiswe
indawo okumele ithuthukiswe

Uma sibonisa isilinganiso sesikhathi sokulayisha sekhasi, ake sibheke isikhathi, lokho kudinga iwebhusayithi, ukulayishwa ngokugcwele kusukela ekuqaleni kuze kube sekupheleni. Singakanani isikhathi esimaphakathi sokulayisha samawebhusayithi? Impela, isivinini sekhasi sihlukile kumadivayisi ahlukene afana nedeskithophu- kanye namadivayisi eselula ahluke kakhulu. Wonke umuntu ubonakala ematasatasa, ukuze ithuthukise iwebhusayithi yayo futhi inciphise isikhathi, lapho ikhasi lilayishwa khona. Kodwa kungani kufanele ukhathazeke? Lokhu kungenxa yokuthi, ukuthi isikhathi sokulayisha sekhasi siyisici esinqumayo salokhu, noma ngabe isivakashi sewebhusayithi sihlola kabanzi noma sigxumele kwesinye.

Isikhathi sokulayisha ikhasi elinensayo siphinde sithinte i-SEO, ulwazi lomsebenzisi kanye nesithombe somkhiqizo wenkampani yakho. Bheka izibalo, eziqukethe ulwazi olufanayo. Isikhathi sokulayisha ikhasi elisheshayo asigcini nje ngokwenza abasebenzisi bakho baneliseke, kodwa futhi yehlisa izinga lokugxuma futhi ithuthukise ukuguqulwa izikhathi eziningi.

Ngingasinciphisa kanjani isikhathi sokulayisha samakhasi?

Ukulungiselela usayizi wesithombe – Enye yezindlela ezilula, finyelela isivinini esihle sokulayisha ikhasi, iqukethe, Cindezela izithombe kuwebhusayithi yakho. Uma sithi ngosayizi wesithombe, akusiyo indawo, ithatha isikrini. Sisho usayizi wefayela ngamabhayithi, okunomthelela omkhulu esivinini sekhasi lakho. Izithombe ezinokulungiswa okuphezulu zinzima, ngokuvamile bamba umkhawulokudonsa owengeziwe futhi kuthatha isikhathi eside ukucutshungulwa.

inkumbulo ye-cache – Qiniseka, ukuthi isiphequluli sakho seselula sisebenzisa isitoreji sasendaweni, ukugcina izinsiza futhi ugweme izicelo zeseva ezingabalulekile.

Ukusebenzisa Ukuqondisa kabusha – Ukuqondisa kabusha ngokuvamile kudinga isikhathi esengeziwe sokucubungula. Yenza isayithi leselula litholakale kubasebenzisi ngokuqondile. Uma ususa ikhasi kusayithi lakho, kufanele uqiniseke, ukuthi awekho amanye amakhasi axhunywe kuyo. Uma kunjalo, abasebenzisi bathola isikrini sephutha, uma bezama, ukuvakashela ikhasi elisanda kungabikho.

Isiphequluli-Caching – Ukugcinwa kwesikhashana kwesiphequluli nakho kuyindlela yokugcina isikhashana, ongathuthukisa ngayo isivinini sokulayisha samakhasi. Ngale ndlela, isiphequluli singabonisa imininingwane ehlukahlukene sisebenzisa amashidi esitayela, Londoloza izithombe namafayela e-JavaScript, ukuze lonke ikhasi kungadingeki ukuthi lilayishwe kabusha njalo lapho umsebenzisi elivakashela.

Iningi lama-plugin – Uma unama-plugin amaningi kusayithi lakho, lokhu kungaholela ekwandeni okungadingekile, ukunciphisa isayithi. Ngaphezu kwalokho, ama-plugin aphelelwe yisikhathi noma anganakekelwa kahle angadala usongo lokuvikeleka futhi acuphe izinkinga zokuhambisana., ezithinta ukusebenza.

nciphisa ikhodi – Uma i-Google ilayisha ikhasi lewebhu, yonke into ilayishwe kule khodi yekhasi. Uma ikhodi iba yinkimbinkimbi futhi ende, uma kuthatha isikhathi eside ukulayisha ikhasi.

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Izimiso zokuklama iwebhusayithi yakho

I-Website Design
I-Website Design

Kuyamangaza, ukuthi abaklami bewebhu abahlukahlukene basebenza kanjani futhi bazuze okuningi, kungakhathaliseki ubukhulu bamaphrojekthi abo uma kuqhathaniswa nabanolwazi oluncane. Babonakala beyi-arcanum, whoops efihliwe futhi okungenzeka ube nolwazi oluthile oluyimfihlo ngaphakathi, igcinwe kahle kude nomphakathi. Lokhu kuvumela iminyaka eminingi yesipiliyoni. Ingabe ochwepheshe abakhulu bomklamo wewebhu basheshisa kanjani ukuhamba kwakho komsebenzi futhi bonge isikhathi? Masiqonde izimfihlakalo, ngakho ungazisebenzisa futhi.

1. Kugweme, Ukusebenzisa izinhlamvu eziningi kakhulu noma ezimbalwa kakhulu emugqeni ngamunye kokuqukethwe kwakho. Ungaba isilinganiso 45 bis 75 sebenzisa izinhlamvu, okubhekwa njengokufanelekile futhi kuvumela ukuphindaphinda okulula nokunethezeka. Ukuhlala ngaphakathi kwale mikhawulo kuzokusiza ekwakhiweni kwakho okuphendulayo.

2. Qala ngokuhlela ngokucophelela izinyathelo nokuqukethwe, ofuna ukuthi umsebenzisi wakho akulandele, ngaphambi kokuthi uqale isenzo sokuklama iwebhu. Ngale ndlela ungathola ukuzulazula okungcono kakhulu nokuhlukaniswa kwekhasi. Uzokwazi futhi ngokungenaphutha, lapho ufaka isicelo sakho esenzweni.

3. Uma ufuna ukuthekelisa isithombe esingacacile sisuka ku-Photoshop siye ku-PNG, kufanele uyingenise njenge-8-bit PNG. Lokhu kuzoqinisekisa, ukuthi ikhwalithi yesithombe ayilahleki, nokho, usayizi wesithombe wehliswa kakhulu. Isithombe esinjalo sizolayisha ngokushesha kuwebhusayithi yakho. Ukuqasha umklami wezithombe ochwepheshe kuzokusiza kulo bunzima.

4. Akukho okudlula ukusebenza kanzima kuphrojekthi yewebhu, kuphela ukuthi ixoshwe amakhasimende akho. Ukuze ugweme lokhu, Qiniseka, ukuthi uyababandakanya enqubweni yokuklama nakuso sonke isinyathelo, uyagijima, uthole impendulo yabo.

5. Sebenza kuphela nochwepheshe kuwebhu yakho kanye neminye imiklamo ehlobene yokuklama. Lokhu konga isikhathi nemali futhi kuyaqinisekisa, ukuthi uthole iwebhusayithi esebenzayo, okungaguqulwa kalula.

 Uma ufuna ukufeza izinhloso eziphakathi nendawo ngesakhiwo sakho sewebhu, sebenzisa la macebiso angenhla ngentshiseko. Uzogcina ukhiqiza kakhulu futhi uphumelele. Kodwa-ke, qasha izinsizakalo zenkampani echwepheshile yokuklama iwebhu ngokulandela amathiphu angenhla, ukukusekela kuphrojekthi.

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Izici ezihlukile zenza i-Shopify ibe inkundla ehamba phambili ye-e-commerce

Umenzeli Wokuthuthukiswa Kwewebhu
Umenzeli Wokuthuthukiswa Kwewebhu

I-Shopify ingelinye lamapulatifomu ahlonishwa kakhulu, ehlinzeka ngezinsizakalo zokuthuthukiswa kwewebhusayithi ye-ecommerce ngentengo encane. Ngokuthuthukiswa kwewebhusayithi ebukekayo emangalisa, ukuheha amakhasimende ngezaphulelo nemititilizo, I-Shopify ikuvumela ukuthi wenze yonke into kusukela endaweni eyodwa ngaphandle kokuxabana.

1. Shopify isiza abasebenzisi ekwakheni iwebhusayithi ephelele, noma bengenalo ulwazi lobuchwepheshe mayelana nokuthuthukiswa kwewebhusayithi. U-Shopify unakekela wonke amaphuzu amahle egameni lakho. Nge-Shopify, ungasheshisa yonke inqubo yokwakha iwebhusayithi, ukwenza ibhizinisi lakho ku-inthanethi ngokushesha. I-Shopify inikeza ukufinyelela kumasevisi wokuklama iwebhusayithi ye-ecommerce. Lokhu kubandakanya ukukhetha kusuka ngaphezulu 70 izingqikithi nokunye 50 Izilimi lapho udala isayithi.

2. Uthola ukufinyelela okugcwele ku-HTML ne-CSS yewebhusayithi yakho. Lokhu kukuvumela ukuthi uguqule isayithi uze ufike emininingwaneni emincane kakhulu. Ukubalwa okuzenzakalelayo kwezindleko zokuthumela kungenziwa kuye ngezinto ezifana nendawo. Ungakwazi ukulandelela amaphethini we-oda kanye nethrafikhi kuwebhusayithi yakho futhi uthole imininingwane enemininingwane, ezihambisana nezidingo zamanje kanye nokudayiswa.

3. Amakhasimende angakwazi futhi ukudala iphrofayela kuwebhusayithi yakho. Amaphrofayili ekhasimende angakusiza, Amakhasimende akho ngawodwana aneminikelo yokuphromotha, Thola izaziso mayelana nemikhiqizo emisha nokuningi. Lokhu kwandisa ukuthengisa kwakho. Ungasetha, ukuthi Shopify ukwaneliseka kwama-oda akho kufaka phakathi isitoreji, ukupakisha nokuthumela, bese uzenzela wena.

4. I-Shopify ingakwazi ukunakekela ukubuyisela / Nakekela ukubuyiselwa kwemali kwemikhiqizo yakho futhi ubuyekeze ngokuzenzakalelayo uhlu lwakho lwamagama nama-akhawunti ezimeni ezinjalo.

5. Shopify inikeza i-SEO- noma izinsiza zokuthuthukisa injini yokusesha njengokunikeza amakhasi akho izihloko ezifanele nama-meta tags. Kukhona futhi inani lama-plugin afana ne-Plugin SEO, I-SEO Plus kanye ne-SEO Booster, ongakwandisa ngayo ukuthengisa kwakho, ngokukhomba nokulungisa izinkinga kuwebhusayithi yakho.

6. I-Shopify inikeza ukusekelwa okungu-24/7 kubasebenzisi bayo. Ungenza ikholi noma kunini, thumela i-imeyili noma xoxa nethimba labasekeli. Isikhungo Sosizo sakwaShopify siphinde sibe nemihlahlandlela yokuthi kwenziwa kanjani, izifundo ezihlukahlukene kanye nemibuzo evame ukubuzwa.

Iningi lezinsizakalo ezihlinzekwa ngabakwaShopify zimahhala. Nakuba ezinye zingakhokhiswa, izindleko ngokuvamile ziphansi kakhulu. Uma uhlela ukwenza kanjalo, setha isitolo se-inthanethi, Shopify inketho engcono kakhulu, ikakhulukazi uma ungenaso isiqiniseko, uma wazi mayelana nemininingwane yezobuchwepheshe.

Kuthunyelwe ku

Vula amakhasi okubikezela e-AMP

dala iwebhusayithi
dala iwebhusayithi

Akumangazi, ukuthi abakhangisi emhlabeni wonke njengamanje baphequlula amakhasi abo okubikezela eselula, njengoba i-Google imemezele ukwembulwa kwamakhasi okufika e-AMP alayisha ngokushesha ezikhangisweni zokusesha emhlabeni jikelele.

Noma yiluphi ushintsho olungase lube khona emakhasini okufika kufanele luthathwe ngokungathi sína. Ukukhishwa kwe-Google yisikhathi esijabulisayo kubakhangisi beselula. Kodwa futhi kufihla izinto. Kubalulekile futhi ukuqaphela, ukuthi izinga lesikhangiso namanani kuthintwa izici ezihlukahlukene. Uma ugcina abalaleli bejabule, gcina i-Google ijabule.

Iqhaza lamakhasi okubikezela e-AMP

sonke siyazi, ukuthi i-Google ithatha izinto ezintathu ngokungathi sína, d. H. Ukubaluleka kwekhasi lokufika, isivinini sesayithi kanye neqiniso, ukuthi abasebenzisi be-Google baya ngokuya behamba. Iqhinga elihlakaniphile, ukuthola isivinini senguqulo yakho yeselula yewebhusayithi, ukusebenzisa ithuluzi lamahhala le-Google.

Ungafaka noma iyiphi iwebhusayithi lapho, futhi i-Google idala umhlahlandlela wokubuyekeza okulula ukuwufunda, lapho izinga lekhasi lakho ngokuya kwesikhathi sokulayisha, inombolo yabasebenzisi elahlekile ngenxa yezikhathi zokulayisha nokuningi.

I-AMP ibhekise ku “amakhasi eselula asheshisiwe” futhi siqukethe 3 izingxenye eziyinhloko:

  • I-HTML ye-AMP
  • I-AMP JS
  • I-Google AMP-Cache

Ukudalwa nokuqinisekiswa kwamakhasi e-AMP

Ukubuka konke kwamakhasi e-AMP okwakha, okokuqala, funda okokufundisa okusemthethweni kwephrojekthi ye-AMP. Kunezinyathelo ezingaphezu kwesithupha, ukuthi udinga ukugijima, ngaphansi:

  • Dala ikhasi le-HTML le-AMP
  • Sebenzisa isithombe
  • Shintsha isethulo nesakhiwo sayo
  • Bheka ngokushesha futhi uqinisekise
  • Hlela isayithi lakho ukuze litholakale futhi lisatshalaliswe
  • Izinyathelo zokugcina ngaphambi kokushicilelwa
  • Ungasebenzisa futhi izisekelo ze-AMP nemiqondo ye-AMP ukuze uthole inkomba ehleleke kakhudlwana.
  • Thola isampula yekhodi namademo wezingxenye ze-AMP, noma zama i-AMP Start.

Isivinini sewebhusayithi besilokhu siyisici esibalulekile ekutheni i-Google iklelisa kanjani amakhasi ewebhu. Okufanayo kuyasebenza kokuncanyelwayo kwezikhangiso zakho ze-Google kuye ngokuziphatha kokusesha komsebenzisi. Nakuba zikhona izindlela ezihlukahlukene, akukho okungathuthukisa isivinini sekhasi okungasusa imiphumela yokuguqula amakhasi akho eselula abe amakhasi eselula asheshayo.

Kuthunyelwe ku

Ungamkhetha kanjani umklami wewebhu onolwazi?

Iwebhusayithi ephendulayo
Iwebhusayithi ephendulayo

Thola umklami onolwazi, ukwakha iwebhusayithi enhle nephendulayo? Ingabe ukhathazekile ngalokhu, indlela yokukhetha eyodwa? Imakethe yanamuhla igcwele izinkulungwane zabaklami abazimele, abathuthukisi nezinkampani, enikeza isevisi efanayo. Inkinga yangempela, okufanele ukucabangele, i-freelancer noma inkampani yochwepheshe. Kuyisinqumo esinzima, ngoba awazi, ukuthi basebenza kanjani kanye nezinga lomsebenzi wabo. Nokho, kukhona ezinye izinyathelo, ongakhetha ngayo kalula umklami wewebhusayithi ofanelekile womsebenzi wakho.

Ngaphambi kokubheka umklami wewebhu, unquma, lokho okufunayo ngempela. Sithini isabelomali sakho sokuthuthukisa iwebhusayithi, ozilungiselelayo? Okokuqala, cabangela isabelomali, wena ukuthuthukisa iwebhu, ukukhangisa kwabo, Ukumaketha, bafuna ukuchitha okuqukethwe kanye nokulungiswa okwengeziwe.

Izinyathelo Zokukhetha Umklami Wewebhu

ukutholakala kwephothifoliyo

Ukuze ukhethe umklami wewebhu ofanele, kufanele ucabangele ngokwanele iphothifoliyo yakhe. Imuphi umsebenzi asewenzile ngaphambili, ithini impendulo lo chwepheshe ayitholile kumakhasimende abo, imaphi amaphrojekthi asebenze kuwo. Iphothifoliyo ikutshela okuningi kunochwepheshe ngokwakhe. Hlola izixhumanisi ezinjinini zokusesha ukuze uthole izithombe noma ukhulume namakhasimende akhe, ukuze ugweme, ukuthi umklami uxhaphaza umsebenzi womunye umuntu.

Ukukhetha amafonti

Kuhle, uma iphothifoliyo yomklami emisebenzini yakhe ingaphezu kwalokho 2-3 amafonti kanye 5 imibala esetshenzisiwe. Kungenjalo, ungase uthole umbono wayo, ukuthi umsebenzi wakhe ungalimaza kanjani.

ukukhethwa kwesithombe

Umklami omuhle ngeke asebenzise izithombe zesitoko, futhi abantu abashiwo ezithombeni bamele izethameli eziqondiswe kubo.

Impendulo evela kumakhasimende angaphambilini

Leli phuzu libonisa ngokucacile ithalenta lochwepheshe futhi liyakufakazela, ukuthi yonke imisebenzi eshiwo kuphothifoliyo ingumsebenzi wakhe. Ukusebenza kahle komsebenzi wakhe akuxhomekile kumklami kuphela, kodwa futhi kusukela kukhasimende, kusukela kulokho, nekhono kangakanani, ngokungangabazeki futhi ngokunembile umklami usethe umsebenzi.

Ukuze uthole umklami wewebhu omuhle wephrojekthi yakho, buza kuye, Yabelana ngezakhiwo kugridi enezingqimba. Lena yindlela uchwepheshe adweba ngayo idizayini yesayithi yesikhathi esizayo. UNun, uma umklami eqonda, indlela yokudala isayithi, nokho, lokhu akulona izinga elidingekayo lokuthola uchwepheshe.

Kuthunyelwe ku

Ukugcina obala ekwakhiweni kwewebhusayithi

Ukuhlela ikhasi eliyisiqalo
Ukuthuthukiswa Kwewebhusayithi

Ukusebenzisa obala okwanele ekwakhiweni kwakho kwewebhu kuyamangaza kodwa kuyakhohlisa. Ukucaca kusho ukuchithwa kwemibala, ukukhombisa noma ukubonisa, yini engemuva kwesithombe. Umphumela osobala awuphoqelekile. Uma kwenziwe ngendlela efanele, umklami wewebhu angabonisa umbhalo noma isithombe kahle, ukugxila ngokukhethekile. Kodwa-ke, uma ukukhanya kungasetshenziswa ngendlela efanele, ngokuqinisekile kuyabaphazamisa noma kungonakalisa wonke ukwakheka kwewebhusayithi.

Ngakho-ke, nanka amacebiso abalulekile, ukusebenzisa obala ekwakhiweni kwewebhu ngendlela enhle kakhulu.

1. Ezikhaleni ezincane

Lapho uklama iwebhusayithi yakho, ungasebenzisa umphumela obala ezindaweni ezincane, esikhundleni sokuvala yonke indawo. Lapho usebenzisa umphumela osobala ezindaweni ezincane, Yenza iwebhusayithi yakho ibukeke iheha izivakashi zakho noma izithameli eziqondiwe. Nokho, gcina lokhu engqondweni, ukuthi umphumela kufanele futhi usetshenziswe ngendlela elinganiselayo emakamelweni amancane, ukukhombisa lokho, lokho ohlose ukukwenza.

2. Umthelela ongemuva osobala

Isici somklamo wewebhu esibonisa ngale singasetshenziswa ezithombeni ezingemuva, ukuthuthukisa izici zokuklama zewebhusayithi. Ngisho nomphumela osobala wangemuva ungasebenzisa izendlalelo ukuze kubonakale ukubukeka okucashile. Kungabonakala kuyindlela esebenzayo yokudala idizayini yewebhu ene-multidimensional.

4. obala ngezithombe

Ukubonisa ngale kungasetshenziswa nezithombe eziphezulu eziphothayo noma ezimile. Yiqiniso, ukusebenzisa le nqubo kunzima futhi kudla isikhathi. Kodwa-ke, kuyindlela yokwakhiwa kwewebhu ehlaba umxhwele ngempela, uma isetshenziswe ngendlela efanele. Ukwenziwa kwesici somklamo obonisa ngale enezithombe ezijikelezayo kufanele kwenziwe ngokucophelela, okusho ukuthi ____________ kusho, ukuthi amaphephadonga kufanele akhethwe ngokuya ngohlelo lombala. Ngaphezu kwalokho, umklami wewebhu kufanele agcine ubuhle besithombe ngasinye.

Lawa kwakungamanye amathiphu abalulekile, ongayisebenzisela ukubeka izinto obala ekwakhiweni kwewebhu. Uma ufuna ukuthola, indlela yokusebenzisa isici setimu esobala nesemfashinini kuwebhusayithi yakho, ungamane usithinte, enikezela ngezinsizakalo ezinhle kakhulu zokuthuthukisa iwebhu. Siyinkampani enkulu yokuklama iwebhu- kanye nenkampani yentuthuko, lapho ochwepheshe nochwepheshe bomklamo wewebhu bengakha idizayini yewebhusayithi ephendulayo yomkhiqizo wakho.

Kuthunyelwe ku

Yini catch, ukuthi i-WordPress imahhala?

i-ejensi yomklami wewebhu
i-ejensi yomklami wewebhu

Abantu abaningi, abaqala ukuthuthukisa i-WordPress, ube neminye imibuzo eyisisekelo engqondweni: “Ingabe inkundla ye-WordPress imahhala?”, “Ingabe kufanele sikhokhe izimali kamuva?” “Kungani i-WordPress imahhala?” Ukufunda lesi sihloko kungakusiza, ukuqonda umqondo wangempela, ngemuva kwayo, ukuthi i-WordPress imahhala. sonke siyazi, ukuthi i-WordPress iyinkundla yomthombo ovulekile. Igama lamahhala ku-WordPress lisho inkululeko, hhayi ukufinyelela. lokhu kusho, ukuthi i-WordPress iyinkundla yomthombo ovulekile, ongakha ngayo inkundla njengoba ufisa, shintsha noma usebenzise. Nokho, kwezinye izindawo kungase kudingeke ukhokhe inani elithile.

Abantu bavame ukucabanga, lapho i-WordPress inhle njengawo wonke umuntu, abanikeza iwebhusayithi, bathi, kungani bengayithengisi njengabanye. Ngokusobala, bangenza imali eyengeziwe ngale ndlela. Kunezinkulungwane zabantu, sisebenza kuyo imini nobusuku, yenza i-WordPress lokho, ukuthi iyini namuhla. Kukhona ithimba lokuthuthukisa elizinikele, ophethe ukuthuthukiswa kwephrojekthi, kodwa noma ubani angabamba iqhaza kumapeshi, lungisa iphutha, dala imisebenzi, Ncoma izici, njll.

Ngaphezu kwalokho, abaphathi bephrojekthi basuka kolunye udaba baye kwenye. Uma ugxile kakhulu emphakathini, ungakwazi futhi ukukhonza i-WordPress njengomzuzi.

I-copyright ye-WordPress ayimahhala. Igunyazwe kanjalo, ukuthi wonke umuntu angayisebenzisa, kodwa zonke izici zesofthiwe ye-WordPress zinelungelo lobunikazi. Abathuthukisi be-WordPress abanolwazi nabeluleki bathola imali engenayo egculisayo yesikhathi esigcwele, ngokwenza amawebhusayithi ngokwezifiso, Thuthukisa izinhlelo zokusebenza ze-WordPress nama-plugin kumakhasimende abo. Abanye baze bathole inzuzo yonyaka engaphezu kwezibalo eziyisithupha kuphela.

I-WordPress ikhishwe ngaphansi kwe-GPL, ngakho usebenzisa ikhodi, shintsha futhi unikeze kabusha. Unelungelo lokwenza izinguquko, owakha kusoftware, hhayi yonke ikhodi.

I-WordPress njengesoftware imahhala ukulanda nokusebenzisa. Ukuze ukwazi ukusebenzisa i-WordPress online, Noma kunjalo, udinga ukusingathwa kwe-WordPress. Abantu bavame ukusebenzisa ama-plugin okuhweba, kodwa lezi akudingekile ukuthi zisetshenziswe, kusukela ngaphezu 54.000 Ama-plugin wamahhala we-WordPress ayatholakala, ongayisebenzisa kusayithi lakho.

Kuthunyelwe ku

Izindleko zokuqasha ukuthuthukiswa kwe-PHP

PHP izinhlelo
PHP izinhlelo

I-PHP ingenye yezilimi ezinhle kakhulu zokuhlela ezitholakalayo zokwakha iwebhusayithi enamandla. Inikeza amathuba amaningi, ukuhlangabezana nezidingo zokuthuthukiswa kwewebhu futhi udale umkhiqizo ohleliwe. Qasha unjiniyela wewebhu we-PHP, lokho kwenza umsebenzi wakho ube lula futhi kuguqule umbono wakho ube iwebhusayithi enamandla.

I-PHP inamandla, inkundla ephephe kakhulu futhi efinyeleleka kalula. Isidingo se-PHP njengenkundla yokuthuthukisa emhlabeni wonke sivune abathuthukisi. Amanye amawebhusayithi aziwa kakhulu njenge-Yahoo, Flickr, WordPress, Facebook, I-MailChimp njll. sebenza nalokhu okulula, kodwa uhlaka lwe-PHP olusebenzayo. Ukuthuthukiswa kwewebhusayithi ngokwezifiso kungaholela ezinzuzweni ezijabulisayo neziwusizo. Futhi, iwebhusayithi iba lula kubasebenzisi futhi ingaphathwa kalula ngezici ezithuthukile. Into iwukuthi, ukuthi sidinga ukudala ubukhona obuhle ku-inthanethi, enikeza ulwazi lomsebenzisi olungcono kakhulu.

Izinzuzo zokusebenzisa i-PHP

1. Uhlaka lwe-PHP lukhululekile ukulanda futhi uvule inguqulo yomthombo. I-PHP yenza ukuthuthukiswa kusheshe, kulula futhi kulula. Ekhuluma ngabathuthukisi bomphakathi we-PHP: UMammut, amalabhulali amakhodi, njalo ukuthuthukiswa okuvamile nokunye okuningi.

2. Uma wakha iwebhusayithi ye-PHP, izindleko zokuthuthukiswa ziphansi futhi izixazululo eziningi ezihlanganisiwe zinikeziwe. Ayidingi izindleko zokuqala njengakwezinye izilimi.

3. Yilapho amasayithi afana ne-Yahoo engena khona, Facebook kanye Wikipedia, lokho kusiza ukuthuthukisa ibhizinisi. Kuyasiza, thuthukisa ukuqina nokuguquguquka kwe-PHP.

4. Ikhodi, uthuthukisa nge-PHP, isebenza kuwo wonke amapulatifomu amakhulu futhi isebenza ngokuzikhandla nge-Linux, IMacOS, IWindows ne-UNIX. Isekela ngisho namaseva ewebhu abalulekile njenge-Apache ne-Microsoft Internet Information Server igeleza ngesivinini esingakaze sibonwe.

Izindleko zonjiniyela wewebhu we-PHP yangokwezifiso zincike kakhulu kokuhlangenwe nakho, ikhono, ubuchwepheshe, ukuqaphela, ingqalasizinda esekelayo nezinye izici kuphrojekthi yakho, njengesikhathi, Inkimbinkimbi nokuzimela kwekhwalithi yephrojekthi ethile.

Siyazi, ukuthi i-PHP isenendlela ende okufanele ihambe. Ngakho-ke, qasha umthuthukisi wewebhu we-PHP ngokwezifiso, esikhundleni sokusebenzisa izifanekiso. Kepha ngaphambi kokuthi uqashe unjiniyela we-PHP wephrojekthi yakho, kufanele uqonde izindleko zokuqasha umthuthukisi wohlelo lokusebenza nezinye izinto eziyinkimbinkimbi ezihilelekile. Ukuphetha, kufanele wazi, ukuthi izindleko zohlelo lwakho lokusebenza ziqhathaniswa ngokuqondile nemisebenzi yohlelo lwakho lokusebenza lwewebhu. Ungakhohlwa, ukuthi izindleko zokuqashwa konjiniyela zincike emazingeni ekhono, kuncike kulwazi nolwazi.

Kuthunyelwe ku

Izinzuzo Zenkampani Enolwazi Lokuthuthukiswa Kwewebhu

i-ejensi yewebhusayithi
i-ejensi yewebhusayithi

Ngokuvamile, ukwakhiwa kwewebhusayithi kwenziwa izinkampani, abangakazami, ukubona izinga lokumaketha ku-inthanethi, kuthathwa njengomsebenzi omaphakathi. Lezi zinhlangano zenze kuphela iwebhusayithi ngenxa yomusa, njengoba abaningi babalwi babo kanye nabathintwayo banamawebhusayithi. Kuhle, uma ungathembela esitolo sakho somzimba, kodwa ungaphuthelwa inqubekelaphambili ethuthukisiwe, ukuthi ukuba khona ku-inthanethi okuqinile nokunenjongo okungakulethela ibhizinisi lakho.

Nokho, zikhona izindawo, lapho wena, uma uqasha i-ejensi yokuklama iwebhu, inqubo yokudala iwebhusayithi yakho, ingaqinisekisa, ukuthi awusenalo nje ikhono, kodwa futhi ube nolwazi olwanele, ukuze ngenze lokhu.

Ubuchwepheshe babaklami bewebhusayithi

Uma uqasha i-ejensi yokuthuthukisa iwebhusayithi, indlela yobungcweti ingase ingenelele kusukela ekuqaleni. Banendlela ekhethiwe yokuxhumana nomsebenzisi, lapho behlola khona ububanzi nokulinganisa kwenkampani ukuthuthukisa iwebhusayithi. Into ebaluleke kakhulu, ukuthi bayazama, ukufeza izinhloso, okulindelekile kusayithi, kanye nezinyathelo ezibalulekile, okuzosiza inhlangano yamabhizinisi ukwenza lokhu. Ngokusekelwe emiphumeleni yokugcina yalokhu kusebenzisana, bakha imephu yesayithi elula, ehlanganisa zonke izingxenye zokusebenza kwewebhusayithi, ukusekela ukufezwa kwezinjongo zabo. Baphinde bamukele izeluleko zabathengi.

Ngewebhusayithi yakho ungathuthukisa inkampani yokuhweba

Amaqembu ambalwa anezinkampani ezinkulu ezingaxhunyiwe ku-inthanethi anamawebhusayithi, esebenza kancane noma engasetshenzisiwe. Bangase babe nemibuzo eminingi mayelana namasevisi nemikhiqizo yabo, ukunqwabelana emakhasini omkhiqizo wabo. Nokho, awukwazi lokhu, njengoba bengasebenzisi kakhulu iwebhusayithi yabo. Ngakho-ke kubaluleke kakhulu, Ukwazi amandla ewebhusayithi yakho kanye nomthelela ongaba khona enkampanini yakho yokuhweba. Iwebhusayithi ayihlali nje iyiwindi lakho le-inthanethi lemakethe yakho, kodwa futhi isikhungo sayo yonke imidlalo eku-inthanethi yenkampani yakho. Noma iyiphi inkampani yokuklama iwebhu ingakusiza ngalokhu, ukufinyelela iningi lala makhasimende, abanentshisekelo ezimpahleni zakho.

Zibone ngokubaluleka komsebenzisi

Impumelelo yewebhusayithi yakho incike kakhulu kuyo, ingakanani injabulo onayo eqenjini lakho olihlosile, uma ifika kuwebhusayithi yakho. I-ejensi enhle yokuthuthukisa iwebhusayithi ingase ibone, kanjani ukuqinisekisa, ukuthi abathengi abaphawulekayo bazojabulela iwebhusayithi yakho. Yilapho noma yiluphi ucwaningo lokuqala nokusebenzisana nawe kuzosiza, njengoba bengakwazi ukwenza imephu ukuziphatha okungenzeka kwabavakashi bewebhusayithi yakho. Banamakhono futhi bayathokoza ngawo, ukuqaphela lokhu, futhi yilokho, yini ebenza bahluke njengabachwepheshe esifundeni. Ibalulekile, Thola ukwakheka kwewebhusayithi zisuka nje, ukuze ugweme izinkinga kamuva. Lena into elula kakhulu inkampani enolwazi lokuklama i-inthanethi engakwenzela yona.