Uma ubheka iwebhusayithi, ikhasi eliyisiqalo lingelinye lamakhasi abaluleke kakhulu. Ucwaningo lubonisa ukuthi abantu benza mayelana 35,000 izinqumo ngosuku, futhi ikhasi lakho eliyisiqalo liyingxenye ebalulekile yesu lakho lonke lokumaketha. Isetha isimo sengqondo ne-vibe yebhizinisi lakho, futhi kungaba yingxenye ebalulekile yokuheha amakhasimende amasha nokuwaguqulela ekubeni amakhasimende akhokhayo. Uma ungazange ucabangele idizayini yakho yekhasi eliyisiqalo, nanka amathiphu ambalwa angakusiza ukuthi udale enhle kakhulu:

Qinisekisa ikhasi eliyisiqalo

Idizayini yekhasi eliyisiqalo le-Ensurem iyisibonelo sokuklama kwewebhusayithi esezingeni eliphansi. Isithombe esikhulu seqhawe nesikimu sombala omnyama sidlulisa umuzwa wokucwengwa. Iwebhusayithi isebenzisa inkinobho ye-CTA esebenzayo ukukhuthaza izivakashi ukuthi zixhumane nenkampani. Ikhasi eliyisiqalo lihlanganisa nesixhumanisi sokuhambisa ubuciko bekhava. Inikeza izivakashi umuzwa wokuphepha ngokwenza ukuzizwisa komsebenzisi kube lula ngangokunokwenzeka. Nokho, idizayini yekhasi eliyisiqalo ayikhangi kuphela ngokubukeka. Abasebenzisi bazofuna ukwazi inkampani ngemuva komkhiqizo noma isevisi abayicabangayo.

Iphothifoliyo ye-Adoratorio

Lo mklamo wekhasi eliyisiqalo lephothifoliyo evela ku-Adoratorio, i-ejensi yokuklama e-Brescia, Italy, isanda kuwina umklomelo womklamo wayo wewebhu ongcono kakhulu. Ibonisa iphothifoliyo yomakhi wezakhiwo oseTurin u-Fabio Fantolino, futhi isebenzisa minimalist, idizayini yesikrini esisodwa enezixhumanisi kwezinye izigaba. Isakhiwo sisonke sekhasi sikhuthaza ukusebenzisana ngenkathi kusakhulunywa ngolwazi oludingekayo. Iphinde izici ehlanzekile, ifonti minimalist kanye nesitayela esincane ukwenza ikhasi libukeke liwuchwepheshe futhi liheha.

Idizayini yekhasi lasekhaya lephothifoliyo ye-Yagi igcwele imiphumela yegundane ye-3D kanye nopopayi. Ukuskrolela phansi kwekhasi eliyisiqalo kuveza ukugqwayiza kwesikrini esigcwele. Imenyu yenziwe njenge-hamburger, futhi ikhasi lasekhaya lihlanganisa imenyu yokuzulazula. Omunye umklamo wekhasi eliyisiqalo lephothifoliyo udalwe yi-Active Theory, okufaka ukuvakasha kwento engekho ngokoqobo nemiphumela yokugqwayiza. Ngokungafani nezinye izingosi zephothifoliyo, lo mklamo uhlanganisa nemenyu yesikrini esigcwele kanye nokuvakasha kwe-VR/AR.

ErgoDox

Ikhibhodi ye-ErgoDox yakhelwe ukunethezeka nokusetshenziswa kalula. Le khibhodi entsha ingahlukaniswa ngesigamu ukuze yamukele abasebenzisi abanosayizi abahlukene bamahlombe. Izingxenye ezimbili zekhibhodi zingahlelwa ngezindlela ezinhlanu: isandla sokunxele singaba inkosi yesinye, isandla sokudla singaba inkosi yesandla sobunxele, noma zombili zingasebenza njengamakhibhodi azimele. Idizayini yekhibhodi kulula ukwenza ngendlela oyifisayo ngokuvumela umsebenzisi ukuthi alungise ukwakheka kwekhibhodi ngokuthanda kwabo.

Ikhibhodi ye-ErgoDox inekhibhodi ehlukanisiwe epholile “ithende” uhlelo. Ikesi layo lepulasitiki elibunjiwe lifaka ukuphumula kwesandla se-polymer. I-firmware yekhibhodi ingenziwa ngezifiso ngethuluzi le-ErgoDox EZ Configurator. I-ErgoDox EZ Configurator ivumela abasebenzisi ukuthi bachaze amamephu wabo wokhiye, kanye nezinye izici, njengokulawula kwe-LED nokhiye abasebenza kabili.

Izici ezenziwe ngezifiso zekhibhodi ye-ErgoDox ziyenza ilungele umsebenzisi wesimanje. Umsebenzi we-remap uvumela umsebenzisi ukuthi anikeze kabusha okhiye futhi aqaphe kabusha yonke ikhibhodi. Abasebenzisi bangaphinda balande ikhodi yomthombo ye-firmware yekhibhodi nama-LED wohlelo ukuze bakhanyise ikhodi ye-Morse. Umngane wami oseduze usebenzisa isakhiwo se-ErgoDox emsebenzini, futhi ufunga ngakho. Uma ufuna yesimanje, ikhibhodi ebukeka kahle engazwakali njengokucasuka, Ngiphakamisa ukuthi uhlole ukwakheka kwekhasi lasekhaya le-ErgoDox.

I-ErgoDox iyikhibhodi yomthombo ovulekile. Ihlanganisa ukusabalalisa kokhiye we-ortholinear ofanele ukusetshenziswa kwesikhathi eside. Idizayini yayo yokuhlukanisa yenza kube nokwenzeka ukugwema ukugoba kwengalo okudingekayo ukuze kufinyelelwe noma yimuphi ukhiye. Iphinde ivumele abasebenzisi ukuthi benze ngendlela oyifisayo yonke into mayelana ne-ErgoDox EZ. Ungabela okhiye abahlukene kokhiye abaphathekayo futhi wenze ngendlela oyifisayo ukwakheka kwekhibhodi ngokungeza izendlalelo eziningi. Ngaphezu kwalokho, idizayini yekhasi lasekhaya lekhibhodi ye-ErgoDox yakhelwe kucatshangwa nge-ergonomics.

Inkampani ye-White Square Investment

Idizayini yekhasi eliyisiqalo lenkampani yokutshala i-White Square iyisibonelo sewebhusayithi yenkampani yokutshala imali eklanywe kahle. Lesi situdiyo sase-Italy sithuthukise le webhusayithi, esebenzisa ukuhlanza, umklamo oyisicaba kanye ne-typography ecashile ukukhuthaza ukusebenzisana nokunethezeka. Ukusebenzisa iphalethi yombala omhlophe, ithunzi, kanye nesakhiwo sekhasi legridi ekhanyayo, isayithi likhuthaza abasebenzisi ukuthi bahlanganyele nesayithi. Iwebhusayithi ihlanganisa izixhumanisi zolwazi lokuxhumana kanye nefomu lencwadi yezindaba. Ukudala umsebenzisi-friendly, idizayini yekhwalithi ephezulu yekhasi eliyisiqalo ibalulekile kunoma iyiphi inkampani yokutshala imali, kanye nesizindalwazi senkampani yokutshala imali eWhite Square senza umsebenzi omuhle walokhu.

Ikhasi eliyisiqalo lale nkampani yokutshala izimali kulula ukulizulazula futhi liqukethe inkinobho enamandla yokubizela esenzweni esiza abasebenzisi ukuthi baxhumane nenkampani.. Umklamo uhlanzekile futhi uyasebenza, ngesithombe seqhawe esithokozisayo esiza ababukeli ukuthi baye kokuqukethwe abakufunayo. Ingemuva levidiyo likhombisa ukubusa kwenkampani embonini. Okuqukethwe kuhlelwe kahle futhi kulula ukukufunda. Idizayini yekhasi eliyisiqalo lenkampani yokutshala imali e-White Square ibonisa ukuthi inkampani ingasebenzisa kanjani izinto ezibonakalayo ukuze ihehe ababukeli.

Shopify

Uma ufuna ukwenza umthelela onamandla kuzithameli zakho, idizayini yakho yekhasi eliyisiqalo le-Shopify kufanele ikhange ngokubukeka. Kufanele igqamise imikhiqizo yakho edume kakhulu nemikhiqizo edayiswa kakhulu. Kufanele futhi ifake noma yimiphi imikhiqizo emisha nezaphulelo zokuthengisa. Ungasebenzisa izinketho zokubonisa zobuciko ekwakhiweni kwekhasi lakho eliyisiqalo, njengezindaba ezimayelana nemikhiqizo yakho nokuthi ikusize kanjani ukuthi uphumelele. Ukusebenzisa isithombe esigcwele igazi kuphumelela kakhulu, njengoba iso liqondiswa ngokuzenzakalelayo liye esithombeni kanye nombhalo wesihloko. Indlela ehlakaniphile yokwenza ikhasi lakho eliyisiqalo ligqame esixukwini ukufaka izaziso, okubonisa abasebenzisi ukuthi yini okufanele bayenze ukuze baqhubeke nokuthenga.

Uma ungaqiniseki ngokuthi iyiphi i-Shopify yekhasi eliyisiqalo ongayikhetha, cabanga ukusebenzisa ezinye izibonelo. Lezi zibonelo zingakusiza ukuthi unqume ukuthi yini ozoyifaka kuwebhusayithi yakho, futhi kungakhuphula ukwethembeka nokwethenjwa kwakho. Ngokwesibonelo, I-HappySkinCo ithengisa izingcingo ezisusa izinwele ezingafuneki. Ikhasi labo eliyisiqalo liyisibonelo esihle sendlela yokusebenzisa umklamo osezingeni eliphezulu futhi ohlelwe kahle. Ikhasi layo eliyisiqalo linesakhiwo esakhiwe kahle, qedela ngelogo ekhangayo.

Idizayini enhle yekhasi lasekhaya le-Shopify ingakongela imali nesikhathi. Idizayini enamandla nekhangayo ibalulekile ukuze ibhizinisi eliku-inthanethi liphumelele, ngakho qiniseka ukuthi usebenzisa izakhi ezinamandla. Ukukhetha ukwakheka okungalungile kwekhasi eliyisiqalo kungadla imali nesikhathi, ngakho qiniseka ukuthi umklamo wekhasi langaphambili lesitolo sakho uhambisana nemigomo yakho eyinhloko. Ngokusebenzisa amasu afanele, ungakha enamandla, ikhasi eliyisiqalo eliheha iso elizoshayela ukuthengisa futhi likwenze uziqhenye ngalo.

Lapho udala ilogo yakho, uzodinga ukucabangela imibala namafonti amelela kangcono ibhizinisi lakho. Imibala oyikhethayo izosiza ilogo yakho igqame kulabo oqhudelana nabo. Amafonti angasiza inkampani yakho ukuthi igqame. Isiqubulo esihle naso sibalulekile, ngakho qiniseka ukuthi ucabanga ukuthi inkampani yakho imele ini. Nazi izibonelo ezimbalwa zeziqubulo ezinhle. Imibala oyikhethayo kufanele ibonise amanani ayinhloko enkampani yakho. Ungasebenzisa futhi lezi njengesisekelo sokuklama kwenkampani yenkampani yakho.

Ilogo

Idizayini yelogo yedizayini yebhizinisi kufanele ibe ngaphezu kophawu olunamathiselwe noma amagama. Ukubukeka okubonakalayo kwelogo kumele kukwazi ukufinyelela emaqenjini okuqondiwe kuwo kanye namakhasimende angaba khona ezingeni lezengqondo. Lokhu kungenxa yokuthi ilogo ingenziwa ngaphakathi futhi ingathinta indlela iqembu eliqondiwe elibuka ngayo umkhiqizo. Nokho, lokhu kufakwa ngaphakathi kwelogo akufiseleki ngempela. Nazi ezinye iziqondiso zokudala ilogo yedizayini yebhizinisi ephumelelayo.

Ukwakhiwa kwelogo kufanele kuhambisane kulo lonke ibhizinisi’ izinto zokumaketha. Ibhrendi kufanele ihambisane futhi ilogo engafani nomkhiqizo ingaba yisisulu samathrendi emakethe. Idizayini yelogo kufanele futhi ihambisane nezinye izici zesu lokumaketha ukuze ihlale ibonakala kuzo zonke izindlela zokumaketha.. Izincwajana ziyisibonelo esihle salapho kusetshenziswa khona ilogo yenkampani: ukwazisa abangaba amakhasimende mayelana nemikhiqizo namasevisi enkampani.

Inqubo yokuklama ilogo kufanele ihlanganise umsebenzi wokuhlola umuzwa. Ezinye izitudiyo zokuklama zinephinikhodi yazo eqhubekayo yokusebenza ezindongeni zazo. Nokho, kuhle kakhulu ukuthola ontanga abathembekile ukuze babone ilogo yakho kuwo wonke ama-engeli angenzeka kanye nezisekelo ezihlukene. Ngokulandela lezi ziqondiso, uzoqinisekisa ukuthi ilogo yomklamo wakho wenkampani izogqama esixukwini. Khona-ke, uzoqiniseka ngelogo yakho kanye nobunikazi bomkhiqizo.

Faka i-wit kulogo yedizayini yakho yebhizinisi. Nakuba lena kuyindlela ejabulisayo nehlakaniphile yokubandakanya amakhasimende nokwandisa umthelela womkhiqizo wakho, ilogo ehlakaniphile ayifanele lonke uhlobo lwemboni noma umkhiqizo. Ngokwesibonelo, ilogo yendawo yokudlela eyinkimbinkimbi enombhalo omuhle ngeke ilingane nenkampani kagwayi noma inkampani yezikhali. Umklamo welogo osuselwe kuzinganekwane zamaHindu, Ngokwesibonelo, ngeke kube lula ukubandakanya abantu besilisa abahola impesheni. Ngokufanayo, ilogo ye-swastika ephefumulelwe ngeke ifanele noma iyiphi imboni.

Isikimu sombala

Kunezindlela eziningi ezahlukene zokusebenzisa imibala ekwakhiweni kwakho kwebhizinisi. Enye yezindlela ezingcono kakhulu ukusebenzisa izikimu zombala ezihambisanayo. Lokhu kusekelwe emibalabala ephikisanayo komunye nomunye esondweni lombala futhi inezincazelo ezifanayo zemizwa. Izikimu ezihambisanayo ziphephile, kodwa akuzona njalo inketho engcono kakhulu yokuheha ukunakwa. Uma ufuna ukuphumula, ukubukeka okuvumelanayo, zama ukusebenzisa imibala ehambisanayo. Futhi zilungele amagrafu namashadi, njengoba zinikeza ukugqama okuphezulu futhi zigqamisa imininingwane ebalulekile.

Indlela engcono kakhulu yokusebenzisa imibala ehambisanayo ekwakhiweni kwakho kwebhizinisi ukusebenzisa izithunzi ezimbili zombala ofanayo. Ngokwesibonelo, okubomvu ne-beige kuhambisana kahle. Le nhlanganisela izodlulisela uchwepheshe, kodwa enobungane, umuzwa. Iwolintshi nokuluhlaza kungabuye kuhlanganiswe ukuze kube ne-hipster vibe. Okuluhlaza okotshani nokuphuzi kusebenzisana kahle ukuze kwakheke okuthambile, ukubukeka okunamandla. Le mibala ihambisana kahle futhi izobukeka kahle kulogo yakho. Ungasebenzisa futhi i-lavender purple ukwengeza ubukhazikhazi.

Ukusebenzisa imibala ehambisanayo ekwakhiweni kwakho futhi kuyindlela enhle yokugcina ilogo yakho noma isitolo sangaphambili singashintshi. Uma ilogo yakho ibomvu, Ngokwesibonelo, abantu bazoyibona futhi bayihlanganise nomuzwa wenkululeko. Okufanayo kuya kulogo ewolintshi nephuzi. Le mibala iyancomeka ngoba ayilweli ukunakwa. Ungasebenzisa futhi imibala ehambisanayo enama-gradients noma ibanga lezintaba. Le nhlanganisela izodala idizayini ehlangene ezodonsa ukunaka futhi ikhiqize ukusabela okufunayo.

Enye indlela enhle yokwenza isikimu sombala ukusebenzisa ithuluzi eliku-inthanethi. Ithuluzi eliku-inthanethi le-Adobe lihlanganisa izikimu zombala ezisethiwe ngaphambili ezingakopishwa futhi zinamathiselwe. Uma usebenzisa uhlelo olusekela isofthiwe ye-Adobe, ungakwazi ngisho nokulondoloza uhlelo lombala njengolusethiwe ngaphambili kusofthiwe ye-Adobe. Futhi uma usebenzisa uhlelo lokusebenza lwedeskithophu njenge-PowerPoint, uzokwazi ukuphinda uyisebenzise futhi.

Amafonti

Amafonti ahlukahlukene ayatholakala ekwakhiweni kwebhizinisi. I-FontShop, inkampani eyasungulwa ngu-Joan no-Erik Spiekermann e 1989, kuthuthukiswe amafonti ngokwezifiso emikhiqizo kanye nomklamo webhizinisi. Umndeni wayo wokuqala wefonti yezentengiso, “I-Axel,” yadalelwa ukubalwa kwetafula. Ku 2014, I-FontShop yatholwa yi-Monotype. Ifonti iyinketho eguquguqukayo yanoma yiliphi ibhizinisi elidinga ifonti yekhwalithi ephezulu. Idizayini yayo ehlukile nezinhlamvu ezifundekayo ziyenza ibe yinhle kakhulu ukukhetha imiklamo emincane.

Enye yezinhlobo ezidume kakhulu zezinkampani yiGill Sans. Kunzima ukuthola, kodwa ihlonishwa kakhulu ngemiklamo yayo ethambile nejiyomethri. Ithuthukiswe ngumklami waseBrithani u-Eric Gill ku 1926, I-Gill Sans iyi-geometric sans-serif typeface enombono wokuklama komuntu. Isetshenziswa kakhulu ekukhangiseni nasekuklanyweni kwezinkampani, nakomagazini nasezincwadini. Idizayini yayo yejiyomethri ikwenza kube ukukhetha okuhle kakhulu kokufakwa uphawu kwebhizinisi.

I-FF DIN ingenye inketho enhle yokuklama kwebhizinisi. I-geometric sans-serif letterforms yayo ibonakala ngamatheminali ayindilinga. Igama layo lagqugquzelwa ubuso be-geometric sans-serif kusukela kuma-1920s kanye nama-1930s.. Lolu hlobo lokubhala luphinde lulungiswe ngokubona, enikeza ukubukeka okufudumele. Cindezela, enye inketho ethandwayo, ibuye ifane kahle. Inhlanganisela yezinhlamvu eziyindilinga kanye nezimo zejometri kudala uchwepheshe, ubunikazi bomkhiqizo obamukelekayo nesimanje.

I-Futura iwuhlobo oluhle kakhulu lwe-sans-serif. Ukubukeka kwayo kwejometri iphrojekthi yesimanjemanje. Kungumkhiqizo wokuhlola okukhulu eJalimane ngeminyaka yawo-1920. Isikole sobuciko sase-Bauhaus sathonywa izindinganiso zesimanje zokuhleleka nokusebenza, futhi waphikisa ngokuthi umoya wobuciko ngamunye ungahlangana nokukhiqizwa kwabantu abaningi. I-Futura iyi-sans-serif yakudala futhi isetshenziswa amabhrendi amaningi, kuhlanganise FedEx kanye Swissair.

Isiqubulo senkampani

Isiqubulo senkampani yakho siyingxenye enamandla yobunikazi bayo. Ingasetshenziselwa ukudweba amakhasimende futhi uwakhumbuze ngalokho okwenza ibhizinisi lakho lihluke. Isiqubulo esihle kufanele sihambisane nesithombe osidalele umkhiqizo wakho, futhi sikuhlukanise emncintiswaneni. Kufanele futhi igxile kumaphuzu okuthengisa ayingqayizivele enkampani yakho, okuyingxenye esemqoka yomkhiqizo wakho. Okubhalwe ngezansi eminye yemibono yeziqubulo zenkampani:

Isiqubulo esihle kufanele sibe esihehayo futhi esifushane. Kufanele ifinyeze ingqikithi yebhizinisi lakho ngomshwana okulula ukuwukhumbula. Nokho, uma uzama ukudala umlayezo womkhiqizo onamandla, ungaya futhi ukuze uthole isiqubulo semizwa. Isiqubulo esihehayo sizokwenza amakhasimende azizwe enethemba ngomkhiqizo wakho. Isiqubulo kufanele futhi sisebenze kuzo zonke izinto zakho zokumaketha. Uma kwenziwa kahle, isiqubulo singaqondisa izinqumo zakho zokumaketha.

Isiqubulo esihle sizosiza ukwandisa isidingo somkhiqizo noma isevisi yakho. Izotshela abantu ukuthi umkhiqizo noma isevisi yakho yenzani nokuthi izobazuzisa kanjani. Abathengi bazoba maningi amathuba okuba bakhumbule umkhiqizo wakho lapho bewubona ebhodini noma uphrintiwe. Kuzokwenza futhi umkhiqizo noma isevisi yakho ifuneke kakhulu emakethe. Ungakwazi futhi ukufaka isiqubulo senkampani kulogo yakho. Ifake kulogo yakho ukuze uyenze ikhumbuleke kakhudlwana.

Isiqubulo siyingxenye enamandla yobunikazi bomkhiqizo wakho futhi singenza noma siphule ibhizinisi lakho. Ngokwesibonelo, U-Apple wethule isiqubulo esisha ku 2007 ebizwa “Cabanga ngokuhlukile,” okwakuwumdlalo kuma-IBM “Cabanga.” Umqondo wesiqubulo ukwenza inkampani ikhumbuleke futhi uthole impendulo kumakhasimende. I-Think Different ingesinye seziqubulo esikhumbuleka kakhulu, ngakho-ke kubalulekile ukwenza isiqubulo sakho sikhumbuleke futhi sihehe.

Uhlobo lohlobo olufanayo

Ukusebenzisa i-typeface yama-caps edizayini yakho yebhizinisi kuyindlela enhle yokwakha isithombe sochwepheshe. Le fonti iza nezinhlobonhlobo zezisindo kanye ne-choppiness, eyinika isikhulu, iphimbo eliluhlaza. UFernando uchaza indlela ifonti eklanywe ngayo kulesi sihloko. I-typeface ingashintshwa uma udinga ukushintsha ukubukeka kwayo. Nazi ezinye izibonelo zamafonti ongase ufune ukuzama.

I-multi-wid geometric typeface, Umfaniswano usekelwe embuthanweni. I-O yobubanzi obujwayelekile yakhiwe ngokuthi 1.5 imibuthano enqwabelene phezulu kwenye, futhi i-O yobubanzi obufingqiwe Okwengeziwe iyinqwaba yemibuthano emibili. Bonke abanye abalingiswa emndenini basuselwa kulo mqondo wokuqala. Ngaphezu kokusebenzisa le fonti ekwakhiweni kwebhizinisi, lolu hlobo lokubhala lulungele ukwakhiwa kwewebhu, ukufaka uphawu, namakhava ezincwadi. Ukuhlukahluka kwalolu hlobo lohlobo kuvumela abaklami ukuthi bayisebenzisele izinjongo ezihlukahlukene ngaphandle kokukhathazeka ngokuthi uhlobo lokubhala luzovela kanjani emkhiqizweni wokugcina..

I-typography iyingxenye ebalulekile yanoma yimuphi umklamo webhizinisi. Ixhumana nobukhona bomkhiqizo kanye nezikhundla. Ifakwe kubunikazi bomkhiqizo jikelele, i-typeface ibonisa ubunikazi benkampani. Uhlobo lohlobo lwakhiwe ngochungechunge lwezitayela zezinhlamvu ezabelana ngamaphethini avamile. Ifonti ikhethwa ngokusekelwe kwisitayela sayo, ukufundeka, kanye nokufaneleka. Okunye ukucaciswa okubalulekile okuyisisekelo, okuyibanga eliqondile phakathi kombhalo nezinye izakhi. Igridi ye-4dp isetshenziselwa ukuqondanisa umbhalo nezinto.

Enye inketho uhlobo lwe-serif typeface. Ibukeka njenge-FF Meta kodwa isebenza njengomndeni wombhalo we-seriff wendabuko. Ukufudumala kwayo kanye nokwehliswa kwayo okubanzi kuhle kakhulu kumaphrojekthi we-brand kanye nemiklamo yezinkampani. Iza nama-ithalikhi amaningana namanye ama-glyphs, okwenza ifaneleke kokubili imikhiqizo yabesifazane nabesilisa. Uma ufuna ukuzama uhlobo olude lwefonti, zama Mirador. Kuyinto yesimanje ukuthatha i-serif yakudala, kodwa isasebenza kahle kumasayizi amancane.

I-Graphikdesigner yingcweti yezithombe. Ngaphezu kokuklama imidiya esekwe ekuphrinteni, bangakwazi futhi ukudala izinhlelo zokusebenza, amavidiyo, noma ukukhangisa kumabonakude. Naphezu kokuqeqeshwa kwabo okubonakala kungezona zakudala, laba baklami bayachuma emhlabeni wedijithali. Ukuze ufunde kabanzi mayelana nencazelo yomsebenzi ye-Graphikdesigner, funda uqhubeke! Nazi izinto ezimbalwa okufanele uzicabangele:

Abaklami bezithombe baphinde baklame izikhangiso ze-TV

Umklami wezithombe udala okuqukethwe okubukwayo. Le miklamo yakhelwe ukudlulisa umlayezo ngendlela ecacile nelula. Umklami wezithombe angasebenza ngokuzimela noma nochwepheshe be-IT, futhi kokubili kudinga ithalente lobuciko kanye neso lokudala. Umsebenzi wehlukene, edinga kokubili isipiliyoni sokusebenza kanye nolwazi lwezinhlelo zekhompyutha. Abanye abaklami bezithombe baphinde basebenze kumabonakude nakwamanye amaphrojekthi we-multimedia. Kulo mkhakha, kubalulekile ukuba namakhono amahle okuxhumana, ukwazi ukusebenza ngaphansi kwengcindezi futhi ube nozwela.

Abaklami bezithombe banesibopho sokuthuthukisa imibono yokudala yemikhiqizo ebonakalayo. Bangasebenza nemidiya yokukhangisa yendabuko, phrinta imikhiqizo, ihluzo zedijithali, kanye nokuxhumana okuhlukahlukene kwezinkampani. Baphinde babambe iqhaza kuzo zonke izigaba zokuphathwa kwephrojekthi. Amakhono nokuqeqeshwa kwabadwebi bezithombe kubalulekile empumelelweni yabo. Uchwepheshe kufanele abe nolwazi oluningi lwesofthiwe yokuklama ehlukahlukene, ube neso eliqinile lobuhle, futhi ube nolwazi oluhle lobuchwepheshe.

Abaklami bezithombe basebenza ngobuchwepheshe besimanje kakhulu ukuze bakhe imiklamo ekhangayo. Umphakathi wabathengi wanamuhla udinga ukuxhumana okubonakalayo. Ngaphambilini, lokhu kwakubizwa ngokuthi i-reklame. Maphakathi nekhulu le-19, ukukhangisa kwase kuvele kumaphosta nasemaphepheni. Namuhla, leli fomu liyingxenye yethrendi ye-vintage-well. Akumangazi ukuthi indima yomklami wezithombe iye yavela endaweni yemidiya. Abaklami bezithombe abaningi baklama izikhangiso ze-TV.

Abaklami bezithombe baphinde baklame izinhlelo zokusebenza

Ukugeleza komsebenzi womklami wezithombe akusakhawulelwe kumapensela nephepha, kodwa esikhundleni salokho kuyinqubo eguquguqukayo esekelwe ku-hardware yakamuva kanye nobuchwepheshe besofthiwe. Izinhlelo zokusebenza zedijithali azenzi nje inqubo yokudala ibe lula, kodwa futhi ukhuthaze abaklami ukuthi bahlole izindlela ezintsha zokuziveza. Lesi sihloko sizoxoxa ngezinhlelo zokusebenza zakamuva kanye nesofthiwe yabaklami bezithombe. Ake singene kwamanye amathuluzi awusizo kakhulu angathuthukisa ukukhiqiza kwawo futhi enze imisebenzi yawo ibe lula.

Abaklami bezithombe baphinde baklame imidlalo yevidiyo

Njengoba inani lemidlalo likhula emhlabeni wonke, isidingo sabaklami abanekhono nabanekhono eliphezulu siyakhula. EJalimane, abathuthukisi begeyimu nabaklami banesibopho sokwenza imidlalo yekhompyutha. Abaklami bezithombe badala ukubonakala okubonakalayo kwemidlalo nemidlalo yevidiyo. Banomthwalo wemfanelo wokuxhumanisa inqubo yokuthuthukiswa kanye nezinkinga eziwumphumela. Abaklami be-Grafik bachitha isikhathi sabo esiningi bengemuva kwezikrini zabo zekhompyutha. Nakuba banesibopho sokubukeka okubonakalayo kwemidlalo, abathuthukisi begeyimu nabo badinga ukuba nolwazi oluzwakalayo lokuhlela kanye nohlangothi lobuchwepheshe lokuthuthukiswa komdlalo.

Abaklami bezithombe banesibopho sokudala okubonwayo nemiphumela yokusebenzisana kumageyimu wevidiyo. Bangasebenza ngokuzimela noma basebenzisane neminyango yokubhala ukuze benze umkhiqizo wokugcina. Imidlalo yevidiyo ivamise ukuba yinkimbinkimbi kakhulu, ngakho abaklami babo kufanele bacabangele ulwazi lomsebenzisi kanye nokusebenzisana kwabo negeyimu. Abaklami bezithombe badinga ukwazi ukudlulisa umlayezo wegeyimu ngemizuzwana embalwa. Ngaphandle kwalokhu, abadlali bangalahlekelwa intshisekelo noma bakhungatheke ngomdlalo.

Imboni yemidlalo yamakhompiyutha iyinkambu yokuncintisana ekhula ngokushesha. Imboni yemidlalo yamakhompiyutha ikhuphukile isuka endaweni encane emakethe yezokuzijabulisa yaya embonini yomhlaba wonke. U-Coole Entwickler bakhe i-okosystem enamandla futhi baklonyeliswa ngamaholo aphezulu. Abaklami bezithombe badlala indima ebalulekile ekuthuthukisweni kwemidlalo. Kunamaleveli amaningi okuqashelwa konjiniyela begeyimu bekhwalithi ephezulu. Laba bathuthukisi ngokuvamile babhekwa njengamaciko futhi bathola ukuqashelwa okuphezulu ezinkampanini zabo.

Abaklami bezithombe abanakho ukuqeqeshwa kwakudala

Abanye abaklami bezithombe abanalo ukuqeqeshwa okusemthethweni. Abanye banamakhono athuthukile e-CAD, kuyilapho abanye benekhono lemvelo lobuciko. Abanye banekhono lemvelo lokuklama futhi bahle kakhulu ekuboniseni amakhono abo kubapheki babo siqu. Noma ngabe yisiphi isizinda sabo, isinyathelo sokuqala sokuba umklami wezithombe ophumelelayo ukuqonda okuyisisekelo kwethiyori yokuklama kanye namakhono okudweba ayisisekelo. Ngezansi ezinye zezinto ezibaluleke kakhulu okufanele uzazi lapho uba umklami wezithombe.

Kuye ngemboni, umklami wezithombe angasebenza esikhungweni sokukhangisa noma ebhizinisini elincane. Bangase futhi basebenze ngokuzimela noma iklayenti elilodwa. Kunoma yikuphi, usuku lwabo lomsebenzi luqala ngokuqeda imisebenzi kanye nokuxhumana namakhasimende nge-imeyili noma imihlangano ye-ejensi. Ngesikhathi sokuqeqeshwa kwabo, abaklami bezithombe ngokuvamile bathola ulwazi lokusebenza kuma-ejensi wemidiya noma okukhangisa. Khona-ke, bangase basebenze namakhasimende ukuhumusha izidingo zabo zibe yifomethi ebonakalayo.

Kuya ngezwe odabuka kulo, kunezindlela ezimbalwa zokuqeqesha njengomklami wezithombe. Inqubo yokuthola iziqu ihlanganisa uhlelo olukhethekile lokuqeqesha. Nakuba imfundo edingekayo kubaklami bezithombe ingeyona eyakudala, kufanele inikeze isisekelo esiqinile samathuba emisebenzi esikhathi esizayo. Abaklami bezithombe abafisa ukuqhubekisela phambili imfundo yabo bangase futhi bakhethe ukuphishekela i-undergraduate noma iziqu. Nokho, umklami wezithombe ongenayo imfundo ehlelekile angase angatholi noma yimuphi umholo. Kungase kudingeke ukuthi bakhokhe imali yesikole, izinto zokwakha, kanye nemfundo.

Izisekelo Zomklamo Webhizinisi

Uma ungakaze ucabange ngokubaluleka kokuklama kwezinkampani, uphuthelwa ulwazi oluthile olubalulekile olungakusiza unqume indlela engcono kakhulu yokudala ubuwena benkampani yakho. Lesi sihloko sizoxoxa ngezisekelo zokuklama kwezinkampani: Ubunikazi obubonakalayo, Ukuvumelana kombala, I-Typegraphy, Iziteshi zokuxhumana, futhi nokuningi. Njengomklami, umsebenzi wakho kufanele usekelwe isu nezinjongo zenkampani yakho. Ukulandela le mihlahlandlela kuzokusiza ukuthi udale ubuwena bebhrendi obuhlaba umxhwele.

Ubunikazi obubonakalayo

I-Visual Identity yedizayini yebhizinisi iqukethe yonke isethi yezinto ezibonakalayo ezihlobene nomkhiqizo.. Ihlanganisa iphalethi yombala, amafonti, kanye nokwakheka okuphelele kwewebhusayithi yenkampani nezinye izinto zokumaketha. Ubunikazi obuqinile obubonakalayo bungasiza inhlangano ukuthi idlulise umlayezo olungile kuzithameli eziqondiwe futhi zibe nomthelela ekuboneni kwazo uhlobo lomkhiqizo. Nazi ezinye zezingxenye ezibaluleke kakhulu zobunikazi obubonakalayo. Ake sibheke ngamunye wabo.

Isinyathelo sokuqala ukuqonda izethameli eziqondiwe. Okubonwayo kukhombisa isiko nesimo sezethameli. Ukwazi izidingo zezithameli oziqondise kuzokusiza ukhethe imikhiqizo namasevisi ngendlela efanele. Ngokunjalo, kuzokusiza ukuthi uqonde isimo sokuncintisana futhi ubone ukuthi izethameli zakho zithandwa ini. Yazi lokho izethameli zakho ezikuthandayo nezingathandi, futhi wenze isinqumo esihle kakhulu sokwakha ubuwena obubonakalayo obuzobaheha. Ubunikazi obubonakalayo obuthuthukiswe kahle buzokwenza kube lula ukuguqula abangaba amakhasimende.

Ubunikazi obubonakalayo bufana nokuthenga ibhayisikili lakho lokuqala: ungase ufune ukuthenga imodeli ephezulu yohambo olude, noma ungakhetha ethengekayo ukuze usebenzise idolobhakazi noma uhambo lwangezimpelaviki. Ubunikazi obubonakalayo akulona uphawu olulodwa, kodwa kunalokho iphakethe eligcwele elivusa impendulo engokomzwelo evela kumakhasimende. Kuyisisekelo somkhiqizo wakho futhi kuphefumulela impilo kumkhiqizo wakho. Izinzuzo zobunikazi obuhle obubonakalayo azikwazi ukweqiwa.

Ubunikazi obubonakalayo bubalulekile kuwo wonke amabhizinisi, uphawu, kanye nenkampani. Kungaphezulu kakhulu kwelogo. Empeleni, ubunikazi obubonakalayo obuphelele buqala ngemibala yezinkampani, amafonti, kanye namajamo ayisisekelo. Inkampani esebenza ngokukhethekile kwezokuphepha kwe-IT izoba nesethi ehlukile yezinto ezibonakalayo kunenhlangano engenzi nzuzo egxile kwezemvelo.. Kubalulekile ukukhumbula ukuthi ubunikazi obubonakalayo buzoshintsha ngokuhamba kwesikhathi. Ngokwesibonelo, ilogo esebenzisa iphalethi yombala oluhlaza okwesibhakabhaka nomhlophe ayibonwa yiwo wonke umuntu.

Ukuvumelana kombala

Umqondo wokuvumelana kombala ekwakhiweni kwebhizinisi ubalulekile ekuthuthukisweni kobunikazi bomkhiqizo obusebenzayo kanye nobudlelwano bamakhasimende.. Uhlelo lombala luyindlela ephumelelayo yokuheha imizwelo yabantu, dala intshisekelo ebonakalayo, futhi usungule ukuzinza kwechromatic. Ukuvumelana kombala kungafinyelelwa ngezindlela ezihlukahlukene, kuhlanganise ngokusebenzisa okuyisisekelo, okwesibili, noma ama-hues aphezulu. Isihluthulelo sokufeza lokhu ukuthola inhlanganisela efanele yama-hues.

Izindlela ezimbili eziyinhloko zokuvumelana kombala ziyafana futhi ziyahambisana. Ukuvumelana okufanayo kusho ukuthi imibala isondelene esondweni lombala. Le ndlela isetshenziswa emiklameni enokuqhathanisa okuncane noma okungekho nhlobo. Ukuvumelana okuhambisanayo, Ngokwesinye isandla, idinga imibala ukuba ibekwe phambi komunye nomunye esondweni lombala, futhi ihlose ukudala umehluko ophezulu phakathi kwemibala emibili. Ukuze uthole imiphumela engcono kakhulu, sebenzisa izindlela zombili. Nokho, ukuvumelana kombala ekwakhiweni kwenkampani kufanele kwenziwe kancane.

Inhlanganisela ephumelela kakhulu yemibala i-monochromatic. Le ndlela ivumela izinga elikhulu lokusungula futhi ikuvumela ukuthi udale ngomklamo wakho. Nokho, kubalulekile ukusebenzisa umuzwa wakho wokunambitha ukuze uqinisekise ukuthi imibala oyisebenzisayo iyaphelelisana. Kufakwe ekwakhiweni kwakho kwebhizinisi, izikimu zombala we-monochromatic ziyindlela ephumelela kakhulu yokwakha umklamo ophumelelayo. Ngakho, yimiphi imibala engcono kakhulu ongayisebenzisa ekwakhiweni kwakho kwebhizinisi?

Ngenkathi izikimu zombala we-triadic ngokuvamile zilula esweni kunenhlanganisela yemibala ehambisanayo, zingaba nzima kakhulu ukufeza mayelana nomthelela obonakalayo. Uma ungaqiniseki ukuthi izikimu zemibala ye-triadic zizosebenzela umkhiqizo wakho, zama ukusebenzisa i-hue eyodwa enamathunzi amabili ahlukene ngendlela yokugcizelela. Kungcono futhi ukusebenzisa imibala yokuphimisa kuphela ukuze ugweme ukudala umbono wokudlala okufana nokwengane. Ngokungqubuzanayo, ama-tetradic color schemes abonakala ngama-hues amane ngamunye, umbala owodwa oyinhloko kanye nemithunzi emithathu elinganayo ukusuka kuwo esondweni lombala.

I-Typegraphy

Kunezici ezimbalwa okufanele zicatshangelwe lapho usebenzisa i-typegraphy ekwakhiweni kwakho kwebhizinisi. Abantu banobudlelwane nayo yonke into ebazungezile futhi namafonti awahlukile. Zithathwa njengezakudala noma zesimanje kuye ngokubukeka kwazo. Nakuba kungase kulinge ukunamathela ngesitayela esisodwa, kufanele uzame ukuhlanganisa inhlanganisela yakho kokubili. Uhlu olungezansi ezinye zezinhlobo ezibalulekile zamafonti ongazisebenzisa ekwakhiweni kwakho. Ukukhetha ifonti eveza ubuntu bomkhiqizo wakho kuzohamba ibanga elide ekusunguleni ubuwena obubonakalayo.

Isitayela somklamo wakho webhizinisi sibalulekile. Kunezinhlobo ezimbili eziyinhloko zohlobo lokubhala, okungukuthi i-serif ne-sans serif. Nakuba ama-serif angase abonakale edlala kakhulu, Ama-sans serif angamafonti asetshenziswa kakhulu ekwakhiweni kwebhizinisi. Inkampani ethengisa ubuchwepheshe bekhompiyutha ingase ikhethe ukubukeka okuhle kowesifazane noma izinhlobo zokudlala zokubhala. Konke kuncike ezwini ofuna ukuliphrojusa. Ngokwesibonelo, inkampani ehlose ukukhanga intsha ingase isebenzise amagama adlalayo.

I-IBM iphinde yasebenzisa uhlobo lokubhala lwebhizinisi olubizwa nge-IBM Plex. Lolu hlobo lohlobo lwangokwezifiso lwenkampani luklanyelwe ukukhombisa amanani omkhiqizo we-IBM. Kulula ukufunda ezikrinini ezincane futhi inama-glyphs angaphezu kwalokho 100 izilimi, okwenza kube lula ukubandakanya abasebenzisi kulwazi lomkhiqizo noma ngabe bakuphi. Kulula ukubona ukuthi kungani i-IBM ikhethe i-IBM Plex njengohlobo olukhethayo. Ilogo yenkampani ingenye yezimpahla zayo ezivelele, kodwa okuqukethwe okwenza inkampani ihluke.

I-typography inendima ebaluleke kakhulu ekukhiqizeni nasekukhangiseni. Ayigcini nje ngokudala ukubukeka okubukekayo kodwa futhi igcina ukubaluleka kobuhle bokuqukethwe. Abantu abanolwazi oluncane noma abangenalo nhlobo ekwakhiweni kwezithombe kufanele bacabangele ukubaluleka kwe-typography ekwakhiweni kwebhizinisi. I-typography iwubuciko bokuhlela izinhlamvu ngendlela yokwenza umlayezo womkhiqizo ufundeke futhi ucace.. Faka i-typography efanele ekwakhiweni kwakho futhi uzoba nobunikazi obubonakalayo obuqinile.

Iziteshi zokuxhumana

Enye yezinto ezibalulekile ezinquma ukusebenza kahle kwedizayini yebhizinisi ukuthi ingaxhumana kanjani kahle. I-imeyili, ngokuqondene, iyithuluzi elingasebenzi ngokubambisana okuhlukahlukene. Nakuba ingabhalwa ngokushesha futhi igcinwe kubhokisi lokungenayo, abasebenzi bathola ama-imeyili nsuku zonke, okwenza kube nzima ukubamba imilayezo ebaluleke kakhulu. Iziteshi zokuxhumana ezisebenza kahle kakhulu zilingisa izinhlelo zokusebenza esizisebenzisayo ezimpilweni zethu zangasese. Ukuthi uzama ukuxhumana nabasebenzi emhlabeni wonke noma umane uzijwayeze isiko lebhizinisi lenkampani yakho, kunezindlela zokwenza i-imeyili ikusebenzele.

Lapho ukhetha imigudu efanele yokuxhumana kwangaphakathi, qiniseka ukuthi ucabangela izindlela zokuxhumana ezisemthethweni nezingakahleleki. Awufuni ukunikeza ulwazi oluningi noma oluncane kakhulu. Ukuhlukana kwezokuxhumana kuyindaba ebalulekile kunoma yiliphi ibhizinisi, futhi zingathinta yonke indawo yebhizinisi. Ukuqinisekisa ukuthi ukuxhumana kwakho kwangaphakathi kusebenza ngempumelelo, khumbula ukuthi izinhlangano ezahlukene zinemikhuba ehlukene yokuxhumana. Amathiphu ambalwa azokusiza ukuthi uzulazule kule ndawo yezimayini futhi udale idizayini yebhizinisi ephumelelayo.

Thola imigudu ebaluleke kakhulu yokuxhumana kwangaphakathi nangaphandle. I-imeyili yisiteshi sokuxhumana sangaphakathi esivame kakhulu. Nokho, kubalulekile futhi ukuqinisekisa ukuthi isetshenziswa ngendlela efanele futhi isebenza ngempumelelo ngangokunokwenzeka. Lapho uchaza imigudu efanele yokuxhumana, khumbula ukuthi uhlobo ngalunye lunamandla nobuthakathaka balo. Iziteshi eziningi inhlangano yakho enazo, ukukhulumisana okuyinkimbinkimbi kungenzeka kube. Ukusebenzisa imigudu efanele yokuxhumana kungakusiza uthuthukise ibhizinisi lakho futhi uthuthukise umgomo wakho.

Uhlobo lwesiteshi esisetshenziswa ibhizinisi lakho luzoncika kuhlobo lwemilayezo ofuna ukuyidlulisela kubabukeli bakho. Cabangela zombili izinhlobo zeziteshi zokuxhumana uma ufuna ukufinyelela izethameli ozihlosile. Ucwaningo lwamuva lubonise lokho 86% yabathengi bazokhokha inani eliphakeme ukuze uthole ulwazi oluhle kakhulu lwekhasimende, okusekelwe kakhulu ekuxhumaneni okusheshayo nokuphumelelayo. Idizayini yakho yebhizinisi kufanele icabangele iziteshi zakho zokuxhumana, kuhlanganise nalabo osebenzisa ukuhlala uxhumene nabo, kanye nalokho abakulindele.

Ifilosofi yebhizinisi

Ifilosofi yebhizinisi echazwe kahle ibalulekile kunoma yiliphi ibhizinisi. Isetha ithoni kukho konke ukusebenzisana futhi igeleza kuyo yonke ingxenye yebhizinisi. Ifilosofi kufanele ibe mfushane, ecacile futhi emfushane, futhi kufushane kakhulu, okungcono. Ngokuvamile, elula kungcono. Nawa amanye amathiphu okwenza ifilosofi yebhizinisi lakho ikhumbuleke:

Okokuqala, qiniseka ukuthi ifilosofi yebhizinisi lakho ayinde ngokweqile noma ayinzima kakhulu. Khumbula ukuthi akufanele idlule imisho emithathu. Ngokwalesi sizathu, ungaqala ngokubuyekeza ifilosofi yebhizinisi eyisampula. Lokhu kuzokunikeza umbono wokuthi yiziphi izimiso nokuthi ungazifaka kanjani ebhizinisini lakho. Khona-ke, cabanga ngamagama nemibono ezochaza kangcono inhlangano yakho. Kungumqondo omuhle ukubuza amaklayenti akho imibono yawo. Khumbula, ifilosofi kufanele ibe mfushane futhi iqonde. Akufanele iqukathe izimfundiso eziyinhloko ezingaphezu kwezintathu.

Ifilosofi yebhizinisi isuselwe embonweni wokuthi abantu banengqondo. Lo mqondo uhlobene ne-athomu, eliphikisa ukuthi abantu bayazilawula. Ikhodi yokuziphatha ingasho ukuthi abasebenzi namakhasimende kufanele baphathwe ngenhlonipho nangobuqotho. Ifilosofi yebhizinisi nayo ingasho ukuthi inkampani izokwakha imikhiqizo umkhulu angaziqhenya ngokuyisebenzisa, futhi sizoyisekela ngesiqinisekiso se-ironclad. Ifilosofi yebhizinisi kufanele ibonise izindinganiso eziyinhloko zenkampani.

Ifilosofi yebhizinisi kanye nomklamo kufanele kuhambisane. Isibonelo esihle i-Apple, eyayiphambi komkhankaso othi Cabanga Different kusukela 1997 ku 2002. I-Think Different imelela umqondo ongaphandle kwebhokisi, futhi ihlotshaniswa nezindlela zokusebenza zokudala nezihlakaniphile. I-Think Different isibe yingxenye yomkhiqizo we-Apple futhi ibonakala kuso sonke isitolo kanye naku-Steve Jobs., umsunguli wenkampani. Kuwubuhlakani obuqandula umhlaba.