Inyanga: EyoMdumba 2021

Ukuba sibonisa i-avareji yokulayisha ixesha lephepha, masibhekise kwixesha, ukuba iwebhusayithi idinga, ukulayishwa ngokupheleleyo ukusuka ekuqaleni ukuya ekupheleni. Liliphi ixesha eliphakathi lokulayisha kwiiwebhusayithi? Ngokuqinisekileyo, izantya zephepha kwizixhobo ezahlukeneyo zifana nedesktop- kunye nezixhobo eziphathwayo zahluke kakhulu. Wonke umntu ubonakala ekwisiphithiphithi esinomsindo, ukwandisa iwebhusayithi yakhe kunye nokunciphisa ixesha, apho iphepha lilayishwe khona. Kodwa kutheni ufanele ukukhathalele?? Oku kungenxa, ukuba ixesha lokulayishwa kwephepha yeyona nto ibalulekileyo, nokuba ngaba umtyeleli wewebhusayithi uphonononga ngakumbi okanye utsibe ukuya kwenye.

Ixesha elicothayo lokulayisha iphepha likwachaphazela i-SEO, amava omsebenzisi kunye nomfanekiso webrand yenkampani yakho. Jonga izibalo, equlethe ulwazi olufanayo. Ixesha lokulayisha iphepha elikhawulezayo alenzi nje abasebenzisi bakho bonwabe, kodwa ikwanciphisa izinga lokutsiba kwaye iphucule uguqulo ngokuphindaphindiweyo.

Ndingalinciphisa njani ixesha lokulayisha iphepha?

Ukulungiswa kobungakanani bomfanekiso – Enye yeendlela ezilula, ukufezekisa isantya esihle sokulayisha iphepha, iqulathe kuyo, Cofa imifanekiso kwiwebhusayithi yakho. Ukuba sithi malunga nobukhulu bomfanekiso, akukho ndawo, ithatha isikrini. Sithetha ubungakanani befayile ngee-bytes, enempembelelo enkulu kwisantya sephepha lakho. Imifanekiso enesisombululo esiphezulu inzima, thatha ngokubanzi i-bandwidth kwaye uthathe ixesha elide ukuqhubekeka.

Imemori ye-cache – Qiniseka, ukuba isikhangeli sakho esiphathwayo sisebenzise ugcino lwasekuhlaleni, ukugcina izixhobo kunye nokuphepha izicelo ezingabalulekanga zeseva.

Ukusebenzisa ukuqondisa kwakhona – Ukwalathisa kwakhona kufuna ixesha elongezelelweyo lokuqhubekeka. Yenza indawo ephathwayo ifumaneke ngokuthe ngqo kubasebenzisi. Xa ususa iphepha kwindawo yakho, kufuneka uqinisekise, ukuba kungabikho amanye amaphepha adityanisiweyo kuyo. Ukuba kunjalo, Abasebenzisi bafumana isikrini sempazamo, ukuba uyazama, ukutyelela iphepha elitsha elingekhoyo.

Isikhangeli-Ugcino – Ibrowser caching ikwayindlela yogcino, ekuvumela ukuba uphucule isantya sokulayisha iphepha. Ngobu buchule, isikhangeli sinokubonelela ngolwazi olwahlukeneyo ngamaphepha esitayile, Gcina imifanekiso kunye neefayile zeJavaScript, ukuze lonke iphepha lingaphinda lilayishwe rhoqo xa umsebenzisi endwendwela.

Uninzi lwee-plugins – Ukuba uneeplagi ezininzi kwindawo yakho, Oku kunokukhokelela ekwandiseni okungeyomfuneko, ezicothisa isiza. Ukongeza, iiplagi eziphelelwe lixesha okanye ezingagcinwanga kakuhle zinokubeka isoyikiso sokhuseleko kwaye zibangele nemiba yokuhambelana., ezichaphazela ukusebenza.

Ikhowudi yokuncipha – Xa uGoogle elayisha iwebhusayithi, yonke into ilayishwe kule khowudi yephepha. Okukhona intsonkothe ​​ngakumbi kwaye inde ikhowudi, ixesha elide iphepha lithatha ukulayisha.

Iyamangalisa, indlela abaqulunqi bewebhu abahlukeneyo abasebenza ngayo kwaye bafezekise kakhulu, nokuba kungakanani na ubungakanani beeprojekthi zabo xa kuthelekiswa nabo banamava angephi. Kubonakala ngathi i-arcanum, i-whoops efihliweyo kwaye mhlawumbi unolwazi oluthile lwangaphakathi oluyimfihlo, ezigcinwe kakuhle kude noluntu. Oku kwenza iminyaka emininzi yamava. Iingcali ezibalulekileyo zoyilo lwewebhu zikhawulezisa njani ukuhamba kwazo kwaye zonga ixesha? Masiqonde iimfihlo, ukuze ukwazi ukuzisebenzisa.

1. Yiphephe, usebenzisa amagama amaninzi okanye ambalwa kakhulu kumgca ngamnye kumxholo wakho. Unokwenza i-avareji 45 bis 75 Basebenzise abalinganiswa, ethathwa njengefanelekileyo kwaye ivumela ucelomngeni olulula nolukhululekileyo. Ukuthobela le mida kuya kukunceda ngoyilo lwakho oluphendulayo.

2. Qala ngokucwangcisa ngononophelo amanyathelo kunye nomxholo, ofuna ukuba umsebenzisi wakho alandele, ngaphambi kokuba uqale umsebenzi woyilo lwewebhu. Ngale ndlela unokufezekisa ukuhamba kakuhle kunye nokwahlulwa kwephepha. Uya kwazi kwakhona ngokungaphazamisi, apho kufuneka usebenzise umnxeba wakho kwisenzo.

3. Ukuba ufuna ukuthumela ngaphandle umfanekiso opaque ukusuka Photoshop ukuya PNG, kufuneka uyingenise njenge-8-bit PNG. Oku kuqinisekisa, ukuba umgangatho womfanekiso awulahlekanga, nangona kunjalo, ubungakanani bomfanekiso buncitshiswe kakhulu. Umfanekiso onjalo uya kulayisha ngokukhawuleza kwiwebhusayithi yakho. Ukusebenzisa umyili wegraphic oyingcali kuya kukunceda ngalo mqobo.

4. Akukho nto idandathekisa njengokusebenza nzima kwiprojekthi yoyilo lwewebhu, kuphela ukuba yaliwe ngabathengi bakho. Ukunqanda oku, Qiniseka, ukuba uzibandakanye kwinkqubo yoyilo kunye nenyathelo ngalinye lendlela, ukuba uyenza, fumana ingxelo yabo.

5. Sebenza kuphela neengcali kwiwebhu yakho kunye nezinye iiprojekthi zoyilo ezinxulumeneyo. Oku konga ixesha kunye nemali kwaye kuyaqinisekisa, ukuba ufumane iwebhusayithi esebenzayo, eguqula kakuhle.

 Ukuba ufuna ukufezekisa iinjongo eziphakathi kunye noyilo lwakho lwewebhu, sebenzisa la macebiso angasentla ngenzondelelo. Uya kugqiba ube nemveliso ngakumbi kwaye usebenze. Nangona kunjalo, qesha iinkonzo zenkampani yoyilo lwewebhu ngokweengcebiso ezikhankanywe ngasentla, ukukuxhasa ngeprojekthi.

I-Shopify lelinye lawona maqonga aziwayo, ebonelela ngeenkonzo zophuhliso lwewebhusayithi ye-ecommerce ngexabiso elingenamsebenzi. Ngokuphuhlisa iwebhusayithi ebukekayo, ukutsala abathengi ngezaphulelo kunye nezibonelelo, Nge-Shopify, unokwenza yonke into ukusuka kwindawo enye ngaphandle kwengxabano.

1. Shopify inceda abasebenzisi ukuba benze iwebhusayithi epheleleyo, nokuba abanalo ulwazi lobugcisa malunga nophuhliso lwewebhusayithi. U-Shopify ukhathalela zonke iinkcukacha egameni lakho. NgeShopify, unokukhawulezisa yonke inkqubo yokuphuhlisa iwebhusayithi, ukwenza ishishini lakho kwi-intanethi ngokukhawuleza. I-Shopify ibonelela ngokufikelela kwiinkonzo zoyilo lwewebhusayithi ye-eCommerce. Oku kubandakanya ukukhetha ukusuka ngaphezulu 70 Izihloko kunye malunga 50 Iilwimi xa usenza indawo.

2. Ufumana ukufikelela ngokupheleleyo kwiwebhusayithi yakho yeHTML kunye neCSS. Oku kukuvumela ukuba utshintshe isayithi phantsi kwiinkcukacha ezincinci. Ukubala ngokuzenzekelayo iindleko zokuthumela ngenqanawa kunokwenziwa ngokuxhomekeke kwizinto ezifana nendawo. Ungalandela iipateni zokuodola kunye netrafikhi kwiwebhusayithi yakho kwaye ufumane ulwazi oluneenkcukacha, ezihlangabezana neemfuno zangoku kunye neentengiso.

3. Iwebhusayithi yakho ikwavumela abathengi ukuba benze iprofayile. Iiprofayili zabathengi zinokukunceda, Abathengi bakho ngabanye abaneentengiso zentengiso, Fumana izaziso malunga neemveliso ezintsha kunye nokunye. Oku kwandisa intengiso yakho. Ungakhankanya, ukuba Shopify iqinisekisa ukwaneliseka kweeodolo zakho kubandakanya nokugcinwa, Ukupakishwa kunye nokuthunyelwa kuyaphathwa, uze wenze oku ngokwakho.

4. I-Shopify inokusingatha imbuyekezo / Thatha unonophelo lwembuyiselo yeemveliso zakho kwaye uhlaziye ngokuzenzekelayo uluhlu lwakho lweempahla kunye neeakhawunti kwiimeko ezinjalo.

5. Shopify ibonelela SEO- okanye iinkonzo zokwandisa i-injini yokukhangela ezifana nokunika izihloko ezichanekileyo kunye neethegi zemeta kumaphepha akho. Kukho nenani leeplagi ezifana ne-SEO ye-Plugin, I-SEO Plus kunye ne-SEO Booster, onokunyusa ngayo ukuthengisa kwakho, ngokubonisa iingxaki kwiwebhusayithi yakho kwaye uzilungise.

6. Shopify ibonelela ngenkxaso ye-24/7 kubasebenzisi bayo. Ungatsala umnxeba nangaliphi na ixesha, thumela i-imeyile okanye ncokola neqela lenkxaso. Iziko loNcedo lakwaShopify nalo linemiyalelo, izifundo ezahlukeneyo kunye nemibuzo ebuzwa rhoqo.

Uninzi lweenkonzo ezibonelelwa nguShopify simahla. Ngoxa ezinye zinokuhlawulwa, Imirhumo isezantsi kakhulu. Ukuba uceba ukwenza njalo, seta ivenkile ye-intanethi, Shopify lolona khetho lulungileyo, ngakumbi ukuba awuqinisekanga, nokuba uyazazi iinkcukacha zobugcisa.