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Iiyure ezibuhlungu zoyilo olululo kunye nocwangciso olubaliweyo luye lwakukhokelela kwimveliso eyiyo yohlobo lwakho..

Ngoku, kuba uchithe amandla amaninzi ukuphuhlisa eyona ndalo ibalulekileyo ebomini bakho, kufuneka uchithe kancinci. Ukudala eyona webhusayithi ibalaseleyo kubaluleke njengophawu ngokwalo. Musa ukuzinza kumfanekiso webrand yakho.

Bafumanisa, ngathi unephepha elitsala amehlo “ngathi” phuhlisa iwebhusayithi yakho.

1. Qhagamshelana nabafundi

Abantu beza kwiwebhusayithi yakho befuna, ukutyala imali kwibhrendi yakho. Iphepha elinyanzelisayo malunga nathi kufuneka linike ababukeli umbono, yintoni eyaziwayo i-brand yakho kunye neemvakalelo ezilele emva kokudalwa kwayo.

Abantu bangathanda ukutyala imali kwi-brand, oziphatha ngobubele nangendlela ehambelanayo, njengesoyikiso okanye eyinyani ngokupheleleyo.

2. Sebenzisa amagama alula

Yenza ibali, echazayo, into eyenziwa yibrand yakho kunye nento elifuna ukuyifeza. Nyaniseka kwaye ungazami, ukwenza ibali. Iyabonakala ngokukhawuleza kwaye inefuthe elibi kumfundi.

Ilungile, ukuba ibali lakho aliphawuleki. Kubalulekile, ukuba uxelele abantu kancinci ngawe kunye nento oyimeleyo.

3. Musa ukuthengisa uphawu lwakho

Iphepha “ngathi” kufuneka uvakalise injongo yakho elula. Kufuneka ibe malunga nomfanekiso wakho kunye nesitayela. Musa ukuzama, Thengisa imveliso yakho, kodwa ukohluka kophawu lwakho. Kutheni ibrand yakho yahlukile kwezinye??

Xa ufika ngaphaya njengento elula kunye neengcambu, abantu baya kukuthanda ngakumbi.

4. Yongeza izibonakaliso

Abantu bayakuthanda ukujonga, abanye abathengi bathini malunga nebhrendi yakho. Oku kubanika ingcamango ngayo, indlela uphawu lwakho olubuchaphazele ngayo ubomi babanye. Ubungqina obuvunywe kakuhle bongeza ukuthembeka kwindawo yakho.

5. Chonga abaphulaphuli bakho

Baqonde abantu, ngubani igama lakho elikhonzayo, kwaye ubhale iphepha, eyona nto inomtsalane kuye.

Olona phawu lubalulekileyo lwesiphumo esihlala sihleli sisiqinisekiso, ukuba ukubonakaliswa kophawu lwakho kuyacingela kwaye kunomdla. Umntu okruqulayo, yinkangala, Iphepha langaphambili elimfiliba okanye elibuthathaka lichonga uphawu lwakho kubabukeli ngokufanayo. Kutshanje, ababukeli bakho bafuna izizathu, ukubambelela kwiinkonzo zakho, uze uwalungiselele kanye ngaloo nto.

Enye yeendlela ezibaluleke kakhulu kuGoogle, echaphazela isikhundla seinjini yokukhangela, sisantya sewebhusayithi. Nangona zininzi ezinye izinto, ezinceda ukwandisa ukubonakala kwesiza, indawo inentsingiselo yayo. Usebenzisa ntoni yonke imizamo yakho, uyathembisa, xa abasebenzisi bengaboni, yintoni ekwiwebhusayithi yakho? Kwaye, Isantya sewebhusayithi sibaluleke kakhulu ngokombono wabakhangeli kunye neinjini yokukhangela. Nawuphi na umsebenzisi, eza kwiwebhusayithi yakho, ayihlali apho ixesha elide, xa ukutshaja kuthatha ixesha elide.

Ungahlalutya isantya sewebhusayithi yakho ngezixhobo ezikhoyo ezinje ngePingdom kunye neGoogle PageSpeed ​​Insights. Xa uvavanya isantya sephepha, zimbini izinto: ixesha lokulayisha (yePingdom) kunye nexesha lokudibana (yeGoogle PageSpeed).

Kodwa umbuzo ngulo, nguwuphi kwaba babini ongcono? Masihle nzulu kancinci, ukuqonda oku.

IPingdom

Pingdom sisixhobo esikhulu, ebonelela ngesixa esifanelekileyo sedatha kunye nokungafihli nto. Imilinganiselo yesantya sephepha igcinwa njenge “Ixesha lePing” kwaye eli gama lisoloko lisetyenziselwa ukuchaza ixesha lokulinda. Ezinye izixhobo azisivumeli ukuba sichonge owona mthombo, kodwa uPingdom uyasixelela. Nantsi ichaziwe, apho zikhona iiseva ezikhoyo. Icacile, ukuba iwebhusayithi, ziimayile kude nomsebenzisi, unokuba nexesha elide le-ping. Awufundanga nje, apho iseva ikhoyo, kodwa unokukhetha, yeyiphi iseva ofuna ukuyisebenzisa kuvavanyo lwesantya.

I-Google PageSpeed ​​Insights

Wonke umntu ufuna ukusebenzisa isixhobo esibonelelwe nguGoogle, kuba eyona njongo ibalulekileyo neyona ibalulekileyo yile, inqanaba eliphezulu kuGoogle. Kukholelwa, Isixhobo sikaGoogle sibonelela ngedatha echanekileyo ngakumbi kunayo nayiphi na enye, njengoko iqonda ngcono ukubaluleka kweempawu zokubeka kuGoogle.

Xa sithetha ngayo, zeziphi kwezi zixhobo zibini ezingcono kwiwebhusayithi, impendulo ihlala ihleli yomibini. Akukho nanye kwezi ebhetele kunenye. Wonke umntu uyazi, iGoogle PageSpeed ​​isetyenziswa ikakhulu, kuba yimveliso ebonelelwa nguGoogle kwaye Pingdom isetyenziselwa oku, Izikhewu zokuvala.

Ukutyhubela iminyaka, iinkampani zeB2B zenze konke okusemandleni azo, ukuseta ngokugqibeleleyo uyilo lwewebhu umgangatho ophezulu. amaxesha aphelile, apho umxholo olungileyo wawufuneka kwi-B2B engenamsebenzi yamava okuthenga.

Ngoku zilindele zombini iB2B- ngokunjalo nabathengi beB2C uyilo olukwisiphelo esiphezulu, nakwiindawo ezingalindelekanga. Akukho nto, oko kuya kuba kuhle ngokwaneleyo kwi-B2B. Kubalulekile, ukuba indawo yakho ye-B2B ibonisa isazisi sophawu lwakho kunye nexabiso. Uyilo lwewebhusayithi alukho malunga neepalethi zemibala okanye uyilo, oko kubenza bakhazimle. Usabalulekile, kodwa ubukhulu becala imalunga nomxholo, SEO, social networks, Ukusetyenziswa ngokulula kunye nokuhamba. Imalunga kwiphepha- kunye nezinto ezingekho kwiphepha.

Ukuvavanya umgangatho wewebhusayithi yakho

Ukufezekisa umgangatho, iwebhusayithi yakho kufuneka ifezekise oku kulandelayo:

1. Ngaba unetrafikhi eyaneleyo?:

Iresiphi yokhokelo olusemgangathweni kukuqokelela iitrafikhi ezininzi. Iwebhusayithi yakho kufuneka ibonakale kukhangelo lwezinto eziphilayo kwaye igcine intsingiselo kwezinye imidiya.

• zibandakanya iindwendwe:

Awunakukwazi nokukhokela enye, ukuba iwebhusayithi yakho ayibambi ingqalelo yeendwendwe zakho.

• Guqula iindwendwe zibe ngabathengi:

Iwebhusayithi yakho ayinamsebenzi, ngaphandle kokuba, uthatha undwendwe olungachazwanga ngagama kwaye luphembelela inkqubo yakhe yokwenza izigqibo kakuhle, ukuba ulungile, ukuba ngumthengi. Basenokujonga ulwazi okanye baye ngqo ekuthengeni.

Nazi ezinye izinto, Ukuqwalasela xa uvavanya iwebhusayithi yakho ye-B2B:

• Indawo yakho kufuneka ikwazi, Finyelela kubathengi bakho abanokubakho kwimizuzwana embalwa yokuqala emva kokungena kwiwebhusayithi yakho. Kwaye ukuba iwebhusayithi yakho yehlisiwe kulo mba, ngokuqinisekileyo ubaphosile xa kuthelekiswa nabantu okhuphisana nabo, kwaye kufuneka ucinge kwakhona okanye wenze isicwangciso esitsha.
• Xa ufuna ukwenza kube lula kubathengi bakho abanokuthi bafumane ulwazi abalufunayo kwiwebhusayithi yakho, akufanele udibanise iwebhusayithi yakho kunye namaphepha okufika kunye neethebhu ezahlukeneyo.

Iwebhusayithi yakho esemthethweni kufuneka izalisekise le misebenzi:

1. Ukuphawula: Oku kudala ulwazi, Ukuzibophelela kunye nokunyaniseka phakathi kwabathengi
2. imixholo: uya kukunceda, ukuphucula ukubandakanyeka komsebenzisi, khuthaza iindwendwe ukuba zityelele rhoqo, njl.
3. isizukulwana esikhokelayo: Ikunceda ukuba ubambe iidilesi ze-imeyile zentengiso ezinokubakho.
4. Ulwazi olufanelekileyo: Unceda abathengi, fumana ulwazi olufanelekileyo nolufanelekileyo olufunekayo kwi-intanethi.

Iwebhusayithi yeyona ndlela iphambili, ukugxila kwiindwendwe zakho, kwaye idlala indima ebalulekileyo ekuguquleni iindwendwe zibe ngabathengi. Ngoku unokwenza lula iwebhusayithi kunye neengcali, oko kunika inkampani yakho ukusebenza kakuhle. Uyilo lwewebhusayithi engatshintshiyo lukhetho olusebenzayo kumashishini, ukufikelela kwiqela ekujoliswe kulo. Iiwebhusayithi ezimileyo zigcinwa kwiseva kwaye zinokuhanjiswa ngokukhawuleza.

Kutheni iwebhusayithi engatshintshiyo?

Iwebhusayithi engatshintshiyo inefuthe kule nto, ukuba yonke inkampani ifezekisa iinjongo zayo. Yiwebhusayithi enamaphepha ewebhu angatshintshiyo, oko kunika inkampani yakho isitayile esitsha. ithetha ukuba, ukuba iqinile kwaye ingatshintshwa kuphela, xa utshintsho oluthile lwenziwa kwikhowudi yemvelaphi.

• uphuhliso olukhawulezayo
• isebenza kakuhle emalini
• ingena kwiiwebhusayithi ezincinci

Iiwebhusayithi ezizinzileyo ziiwebhusayithi, ezibonelela ngolwazi kwaye ziluncedo kuqaliso. Yiwebhusayithi ye-synergistic. Ezi zisisiseko, kunjalo, kufuna izakhono zobugcisa eziphezulu. Iziza ze-static zakhiwe ngokwezoqoqosho kwaye ngokukhawuleza.

 Kutheni iingcali zoyilo lwewebhu ezingatshintshiyo?

Iqela elinamava leengcali liya kuthatha ixesha labo, ukuqonda iimfuno kunye neenjongo zenkampani yakho, kunye nokuyila izicwangciso ezizodwa, ngokusekelwe kubaphulaphuli bakho ekujoliswe kubo. Oku kuya kukunceda, ukuzibanga kukhuphiswano.

Ngokuqonda okufanelekileyo, iingcali zibonelela ngeenkonzo zoyilo lwewebhu ezisemgangathweni ezineempawu ezifanelekileyo kunye nekhowudi yomoya. Ezi zinokusetyenziselwa ukwandisa iitreyisi kunye noguqulelo. Iingcali ziya kuqinisekisa izinto ezahlukeneyo. Iingcali zinamava kunye nobuchule, ukwenza iwebhusayithi yakho yamaphupha enazo zonke iimpawu ezibalulekileyo, ukuba ufuna ngokupheleleyo.

Iimpawu zesiza esimileyo

• Injini yokukhangela ilungele
• Iphaneli yokulawula esebenziseka lula
• Umxholo ofanelekileyo
• Iwebhusayithi esebenza ngokupheleleyo
• Ukulayisha ngokukhawuleza

Uyilo lwewebhusayithi engatshintshiyo lufanelekile kuzo zombini iiwebhusayithi ezincinci nezinkulu. Kwakhona, le yinkqubo elula kwaye ecacileyo kwaye akukho nkqubo inzima ebandakanyekayo. Ke ngoko, lukhetho olufanelekileyo kwiinkampani, yenza ishishini lakho libe kwindlela elungileyo.

Eyona njongo iphambili yewebhusayithi engatshintshiyo, Ukubonelela ngobukho be-intanethi. Eyona nto ibalulekileyo, ukuba le lolona khetho lungcono, ukubonisa iimveliso zakho kwaye wenze ishishini. Iwebhusayithi engatshintshiyo ayifuni naluphi na ugcino-lwazi okanye enye ikhowudi yesiqhelo, ngoko ke lukhetho oluxabisekileyo.

Iplagi ye-WordPress eyaziwayo ebizwa ngokuba yi "Easy WP SMTP Plugin" engaphezulu kwekhulu lamawaka ofakelo olusebenzayo lusandula ukufumanisa umngcipheko., evumela umhlaseli ukuba athathe ulawulo lwesiza. I-bug kule WordPress plugin ivumela i-cyberpunks, phinda udibanise igama eligqithisiweyo lomlawuli kwaye ufumane ugunyaziso olupheleleyo lwewebhusayithi.

Ubuthathaka beWP SMTP

Ubuthathaka obuchongiweyo bukwifayile yelog yedebug, esemngciphekweni ngenxa yesiphene esisisiseko kwindlela iplagi elawula ngayo incwadi eneenkcukacha. Iiplagi zefolda kumncedisi ngeefayile, iya kugcinwa ngabasebenzisi, edla ngokuqulatha ifayile ye index.html engenanto. Injongo yale fayile kuku, ukuthintela umntu ekwenzeni oko, ukuya kolu lawulo kwaye ubone uluhlu lweefayile kolu lawulo.

Ukuba nabani na ubukele olu luhlu lweefayile, inokufikelela kwezi fayile, yintoni ingxaki.

Ifolda, apho le fayile yelog yedebug ikhona, ayiqulathanga ifayile ye index.html. Kwiiseva, apho uluhlu lwezalathiso zolawulo aluyekwanga, umntu ombi angafumana ufikelelo kule fayile ngokungagqibekanga.

Ngokuyintloko, bafumana igama lomsebenzisi lenqanaba lolawulo kwisiza seWordPress. Bayazama, Hack usebenzisa iindlela ezaziwayo.

Emva koko baya kwiphepha lokungena kwi-WordPress kwaye bangenise isicelo sokusetha kabusha iphasiwedi ye-akhawunti yomlawuli.

Bakwafumana ukufikelela kwiifayile zelog yedebug kwaye babuyisele ikhonkco lokuseta kwakhona igama lokugqitha, ukuba indawo ye-WordPress ithunyelwe. Ukuba ufikelela kweli khonkco, yifake, phinda umisele igama lokugqitha kwaye ukonwabele ufikelelo olupheleleyo kwisiza.

Ingxaki yesiqulathi seefayili ibhalwe kwi-changelog

Le plugin yobuthathaka igcina utshintsho, erekhoda lonke utshintsho kuhlaziyo ngalunye. Utshintsho kufuneka lufundwe, ukuze umsebenzisi aqaphele, luphi uhlaziyo oluya kwenziwa.

Xa ubuthathaka bufunyenwe, abaphuhlisi beplagi badla ngokuqaphela, ukuba ubuthathaka buya kulungiswa. Oku kunika umphuhlisi we-WordPress ulwazi, ukuba kufuneka, ukwenza isigqibo esinolwazi. Utshintsho, eyazisa umpapashi ngayo, ukuba uhlaziyo lubangela umngcipheko wokhuseleko, ivumela umpapashi, ukwenza isigqibo esinolwazi malunga nokuhlaziya iplagin, ukuphepha ukuhlaselwa kwe-hacker.

Kucetyiswa ngamandla, ukuba bonke abasebenzisi be-Easy WP SMTP plugin baphucula ukuya kuguqulelo oluphezulu kunoguqulelo 1.4.2 hlaziya.

Ukuba Web- okanye umphuhlisi wosetyenziso, isixhobo sakho esibaluleke kakhulu sesona, ekuvumela ukuba ujike izimvo zakho zibe yinyani usebenzisa ikhowudi. umhleli wokubhaliweyo. Ngokuhamba kwexesha, abahleli besicatshulwa abangakumbi be-intanethi benziwa, ekuvumela ukuba wenze ikhowudi kuyo nayiphi na ikhompyuter enoqhagamshelo lwe-intanethi.

Kutheni usebenzisa abahleli bekhowudi ye-intanethi?

Ukuseta akufuneki

Kuba ukhowudi ngqo kwibhrawuza yakho, awudingi kukhuphela i-IDE, faka okanye uqwalasele. Oku kongela ixesha.

Intsebenziswano elula

Uninzi lwee-IDE kunye neeapps zewebhu ezikhoyo zineenketho zokwabelana eziphambili. Ngoko ukuba ungumntu, osebenza kwiqela, Aba bahleli bekhowudi ye-intanethi ngokuqinisekileyo lolona khetho lungcono, ekufuneka uyiqwalasele.

Iqanda ukuya kwixabiso elincinci

Uninzi lwee-IDE zisimahla, ngoko akunyanzelekanga ukuba wophule ibhanki, ukusebenza kwiiprojekthi ezintsha. Ke ngoko, ii-IDE ezikwi-Intanethi lukhetho olulungileyo kwabo, abafuna ukuba ngabaphuhlisi bewebhu.

Uluhlu lwezona khowudi zabahleli

Yitayiphe

I-TypeIt ayingomhleli wekhowudi yokwenyani, kodwa esi sixhobo sisebenza ngeendlela ezininzi sikunceda ukuba ufikelele abalinganiswa abakhethekileyo njengeentetho zesiFrentshi. Kuya kufuneka ube nesiza esinjalo kwiibhukhmakhi zakho, ukuba usebenza kwiindawo ezineelwimi ezininzi.

Umhleli we-TryIt

Umhleli weTryIt uvumela abasebenzisi ukuba benze iHTML, CSS- kwaye uhlele iikhowudi ze-JS kwaye ujonge isiphumo kwisikhangeli sakho sewebhu. Ngumhleli we-intanethi olula, engaboneleli ngeempawu ezininzi njengabanye, kodwa isesisixhobo esiluncedo sokuvavanya izimvo ezintsha kunye nobuchule.

JS Fiddle

I-JS Fiddle lukhetho oludumileyo lwabahleli phakathi kwabaphuhlisi, abafuna ukubhala kwaye babelane ngekhowudi yabo kwi-intanethi. Ayinakuba yiyo nayiphi na enye indlela, njenge desktop- okanye umhleli welayini yomyalelo, nangona kunjalo, ivaliwe 100% simahla kwaye ibonelela ngeepatheni ezininzi ukuze uqalise ngokukhawuleza.

CodeShare

I-CodeShare ngomnye umhleli wekhowudi ye-intanethi egxile kwikhowudi yokwabelana. Sisixhobo esiluncedo kakhulu kubaphuhlisi, apho babelane ngekhowudi nabanye, Inokusombulula ikhowudi kunye, nakootitshala, ukuze abafundi bafunde, indlela yokwenza ikhowudi ngexesha lokwenyani.

I-CodeShare ixhasa i-syntax ngokungaphezulu 50 Iilwimi kwaye ibonelela ngengxoxo yevidiyo, abo xa usebenza ukude nomntu osebenza naye, umhlobo okanye umqeqeshi uluncedo ngendlela engathethekiyo.

Uyilo lwewebhusayithi oluphendulayo yindlela enye, eqinisekiswa ngayo, ukuba iphepha libonisa kakuhle kwaye libonelela ngamava amnandi omsebenzisi kuzo zonke izixhobo eziphathwayo. Ngenxa yokuthandwa kwee-smartphones kunye nezixhobo ezifanayo, kunyanzelekile, ukuba iwebhusayithi yakho inokuziqhelanisa ngokulula nobukhulu obahlukeneyo besikrini.

Ukuba iwebhusayithi njengoko “esabelayo” ihlelwa, Uyilo lwewebhusayithi lulungelelanisa ubungakanani besikrini somsebenzisi. Ngokobuchwephesha, umncedisi uthumela ikhowudi ye-HTML efanayo kuzo zonke izixhobo, ngolwandlalo kunye noyilo oluziqhelanisa ngokuzenzekelayo nobungakanani besikrini sesixhobo kunye nesisombululo. Yonke imizobo, kuquka nemifanekiso, Isicatshulwa kunye neesimboli, zilungiswa ngolu hlobo ngokuzenzekelayo, ukuba zihambelana ngqo nobukhulu, ukuqinisekisa, ukuba yonke into igqame, iyafundeka kwaye iyasebenziseka.

Ukuba indawo yakho ayiphenduli, Kuya kufuneka usebenze kwaye wenze utshintsho oluyimfuneko ngoku

Ukubaluleka koYilo lweWebhusayithi ephendulayo

Iinjini zokukhangela ziyaqonda, indlela abaluleke ngayo amava ahamba kakuhle ekusetyenzisweni okwandileyo kwewebhu kwi-Intanethi. Ukuba iwebhusayithi yakho ilayisha kancinci kwizixhobo eziphathwayo kwaye uyilo lwewebhusayithi alulungelelanisi ngokobungakanani besixhobo, Oku kuchaphazela kakubi amava omsebenzisi kunye nomgangatho we-injini yokukhangela. Iwebhusayithi yakho inokuvela kumaphepha eziphumo zenjini yokukhangela (IiSERPs) bacinezelwe, kuba iwebhusayithi yakho ayiphenduli kuyilo.

Ukuba ukhetha uyilo oluphendulayo, gcina ixesha, oludingayo kwiinguqu ezizayo.

Uyenza njani uyilo lwewebhusayithi ephendulayo?

Ukuba ufuna ukufumana uyilo lwewebhusayithi oluphendulayo, ehambelana nazo zonke izixhobo, nokuba mobile, Ithebhulethi okanye iPC, kufuneke u:

• Bandakanya iithegi zemeta eziphendulayo kuxwebhu lwe-HTML yesayithi

• Sebenzisa imibuzo yemidiya kwiplani yesayithi yakho

• Lungiselela kwaye uphendule kwimifanekiso kunye neevidiyo ezizinzisiweyo

• Gxininisa kwindlela ehambayo-yokuqala

• Qiniseka, ukuba amaqhosha anokucofa ngokulula kwizikrini ezincinci

• Qiniseka, ukuba iifonti ozisebenzisayo ziyafundeka kwizixhobo eziphathwayo

Injongo yewebhusayithi yakho inokwahluka. Nangona kunjalo, ukuqinisekiswa kwamava asemgangathweni kwiindwendwe kufuneka kuhlale kuphambili, njengoko uGoogle ehlala ehlalutya amava omsebenzisi owanikezelayo. Xa umfanekiso usikiwe okanye umncinci kakhulu, Uyilo lwewebhusayithi yakho lunokubonakala lungenamsebenzi, i-sloppy kwaye ichaphazela kakubi uluvo lwabatyeleli ngemveliso okanye inkonzo.

Nanini na sisebenzisa igama “imodeli ye-e-commerce esekwe kumrhumo” Phulaphula, sicinga Netflix okanye Amazon Prime. ” Kodwa namhlanje abantu babhalisela iimveliso kunye neenkonzo ze-intanethi ngokubanzi, kuquka nokubonelela ngokutya, Impahla, amayeza njl. Oku kubonisa ngokucacileyo, ukuba iimodeli zobhaliso zize kwimarike.

Abantu abanangxaki nayo, ukuhlawula imali, ukufumana into, ukuba bafuna okanye bazive bebalulekile.

Izibonelelo zemodeli ye-eCommerce esekwe kumrhumo

Umvuzo ongaguqukiyo

Eyona nzuzo icacileyo nebalulekileyo yemodeli yeshishini esekwe ekubhaliseni kukuhamba kwemali okungaguqukiyo. Yonke inkampani ifuna ukufumana imali rhoqo kwaye isoloko ikhangela iindlela zokwenza oku.

Ulawulo lwempahla

Kwi-e-commerce, uyazi, indlela ulawulo lwe-inventri enoxinzelelo ngayo ngamanye amaxesha. Kwaye ukuba ayicwangciswanga okanye ayiphunyezwanga ngokufanelekileyo, Inokugcina ishishini lakho lifutshane- kunye nokuphazamiseka kwexesha elide. Kodwa ngombono malunga neeodolo zabathengi, ababhalisileyo, unganakho konke ukuphefumla kunye nokungqubana, oko kuvale indlela yakho, nceda kakhulu.

Ukwenyuka ukunyaniseka kwabathengi

Yonke inkampani ilwela isiseko sabathengi abathembekileyo, kuba kulula, ukugcina umthengi okhoyo, kunokufumana entsha. Imodeli yokubhalisa inika ukhetho oluhle kakhulu, ukugcina abathengi. Akunjalo kuphela, ikwaphucula ubudlelwane babathengi, kuba uyabazi bonke abathengi, ababhalisileyo.

Ngcono xa kusenziwa izigqibo

Amashishini ethu kunye nathi sisiphumo sezigqibo zethu. Inoba ithetha ngantoni, ukuqesha abasebenzi, thatha isigqibo ngeendleko, ukuphuhlisa amashishini okanye ukwenza amakhulukhulu ezigqibo ezinjalo, inkampani nganye kufuneka yenze izigqibo ezifanayo rhoqo.

Amaxesha amaninzi asenzi zigqibo zichanekileyo, kuba singenawo amanani afanelekileyo. Kodwa kunye nendlela yokubhalisa esekelwe; Sineentlobo ezininzi zedatha, oko kukuvumela ukuba uqikelele izinto ngcono, ukogqitha izigqibo.

Inkqubo esekelwe kumrhumeli yoshishino kunye nenzuzo yayo ibonakala inkulu ephepheni, kwaye zinjalo ngokwenene. Nangona kunjalo, ukuqala ishishini usebenzisa imodeli enjalo kunokuba ngumsebenzi onzima ekuqaleni, njengoko uya kubuza abathengi bakho, Wena ngenkunzi yakho- kunye nedatha yemali ukukholelwa. Kodwa ekugqibeleni iya kuba nesiqhamo kwinkampani. Sukuphinda ucinge ngayo, yeyona nto ikhula ngokukhawuleza kwishishini le-eCommerce kwaye abantu bayayithanda.

Izigidi zamashishini ngoku zenze iphepha labo likaFacebook kwaye libonakala liluncedo, xa kufikwa kuloo nto, Finyelela kwiqela lakho ekujoliswe kulo kwaye usebenzisane nabathengi abasebenzayo. I-algorithms yenza ukuba imarike yoshishino isebenze kwaye isebenze abathengi abanokubakho, abafuna ngokwenene iinkonzo zakho.

Uninzi lweendibano ze-intanethi ziqala ngophendlo. Kukho imibuzo emininzi yokukhangela kuGoogle yonke imihla, ezijoliswe kuphela kubantu basemarikeni, eninako ukunikela ngako. Ukuba awukho kwi-intanethi, ulahlekelwe lukhuphiswano.

Qaphela ngakumbi kunabanye

Ukutyalomali kwezibonelelo ezifana neGoogle AdWords kunye ne-SEO inokuphumelela ngakumbi, xa kufikwa kuloo nto, ukuze agqame kwabanye kukhuphiswano. Xa ufumana iwebhusayithi yakho phambi kwabaphulaphuli kwi, Ingaba uguna ntoni, unganceda ngaloo nto, ukutsala amaqela ekujoliswe kuwo. Ukuba unyanzela iqela lakho ekujoliswe kulo ukuba lenze njalo, ukucofa iiwebhusayithi zakho, unezigxina zabo ezizodwa.

Kubantu abaninzi, i-Facebook yinto nje yokuzonwabisa engenamsebenzi, kwaye ngokuqinisekileyo akukho xesha, ongathanda ukuba sibhengezwe kuyo. Ngoko kufuneka wenze imizamo eyongezelelweyo, ukugqama.

Ukwakha uphawu lweshishini

Iwebhusayithi yeshishini lakho inokuba njalo, ufuna ukuba yintoni na. Isekelwe kwigama lakho lesizinda, ukuba abasebenzisi banokukhangela, ngemifanekiso oyikhethileyo, Iinkcazelo, Iimpawu kunye nemisebenzi. Ngokusisiseko, ulawula umyalezo kwaye unokwenza umbono oqinileyo wokuqala – kwaye imbonakalo yokuqala ibala ngokwenene.

Social Media Support-Websites

Ukuba uyafuna, ukuba abantu bafikelele kwiwebhusayithi yenkampani yakho, ibalulekile, ukuyeka ukulawula ukusetyenziswa kweqonga leendaba zoluntu. Kufuneka usebenzise amajelo eendaba ezentlalo, ukuxhasa iwebhusayithi yakho. Ungasebenzisa iphepha leshishini le-Facebook kule njongo, ukukhuthaza iwebhusayithi yakho.

Ngaba iwebhusayithi efunekayo ukuthengisa?

Iwebhusayithi yeShishini yinkalo ebalulekileyo yokuthengisa. Iwebhusayithi yakho ingumqolo wephulo lokuthengisa. Ifanele ibe lusukelo lwakho, Yenza itrafikhi eyongezelelekileyo ngentengiso.

Isicwangciso seDigital Marketing

Iwebhusayithi yakho ngundoqo womxholo, apho unokulawula isicwangciso sakho sokuthengisa umxholo kwaye wabelane ngolwazi lwamva nje ngephepha lakho leshishini le-Facebook. Iwebhusayithi yakho ivumela abasebenzisi ukuba bagcine idilesi ye-imeyile kwaye baqhagamshelane nenkampani yakho, ukufumana ulwazi lwakho kunye nezibonelelo.

Amashishini atyala imali eninzi kunye nexesha ekwenzeni olona hlelo lubalaseleyo lwewebhusayithi yabo, ukuba bafikelele. Injongo emva kwayo icacile: Iwebhusayithi yenkampani ibonakalisa umfanekiso wayo kwi-Intanethi.

Kodwa kamsinya nje emva kokusungula iwebhusayithi, ezona njongo zingcono zinokukuhlekisa kwaye itrafikhi yakho inokwehla ngokungalindelekanga. Kwiinkampani, abangafumani zithuthi zininzi ngenxa yonxulumano oluqhelekileyo noshishino olucacileyo, kunokuba nzima, ngokwakhe 10% yetrafikhi ukuba ibe sesichengeni.

301 Ukwalathisa

301 Ukwalathiswa ngokutsha luhlengahlengiso olusisigxina ngekhonkco lokudlala ngokufanelekileyo ukuya kuthi ga 99%. Le ndlela ithatha, ukuba umxholo ukwi-URL efanayo ngexesha lokuyilwa ngokutsha kwewebhusayithi.

Ezinye iiplatifomu zeCMS ezikhoyo zikuvumela ukuba uqondise umxholo kwaye ulawule ngokucophelela zonke izixhumanisi zangaphakathi nangaphandle.

Ukuba awusebenzisi iCMS ngolu phawu, kuyacetyiswa, gcina indawo endala okomzuzwana, ngaphambi kokuba uyicime, ukujonga, ingaba onke amakhonkco asebenza ngokuchanekileyo.

Ukulungiswa komxholo

Kukho ezinye iiparameters, okufuneka ugxininise kuyo xa udala umxholo wewebhusayithi yakho –

• Ukunqongophala kokuthembeka

• Ukunqongophala kwenjongo yephepha

• Imiba yokugcinwa kweWebhusayithi

• Amakhonkco aqhawukileyo kunye neminye imixholo ekumgangatho ophantsi

Ibalulekile, Hlalutya umthamo womxholo kunye nesisombululo somgangatho weevidiyo ezibandakanyiweyo kunye nemifanekiso. Qiniseka, ukuba umxholo osetyenziswe kwiwebhusayithi yakho ngokobude, Umgangatho, Ubungane be-SEO kunye nezinye iiparameters zifanelekile. Umxholo owenziwe ngobunono unakho konke, into oyifunayo ukukala iwebhusayithi yakho.

Hlaziya onke amakhonkco angaphakathi kunye nee-backlinks

Amakhonkco ophukileyo nawo aqhelekile xa uphinda uyila iwebhusayithi. Ukuba unebhlog edityaniswe newebhusayithi yakho, apho uhlala ukhankanya izithuba zakho zangaphambili, likhona ithuba, ukuba amakhonkco akho angaphakathi kufuneka ahlaziywe ngenxa yesizinda kunye neenguqu ze-URL.

Oku kunokwenzeka kwakhona, ukuba wenza iintlelo ezininzi zewebhusayithi yakho ngeelwimi ezininzi kwaye unikezela ngekhonkco kwiphepha lakho lebhlog ephambili.

Amakhonkco angaphakathi ophukileyo ayikuphela kwento, into omele ukhathazeke ngayo. Amanqanaba aphantsi kunye neziphumo eziphoxayo ze-SEO zingenzeka nge-backlinks engasebenziyo okanye ephukileyo, ukuba ukhankanya, ukuphucula ukuthembeka komxholo wakho.

Ukuba wenza ishishini kwi-Intanethi kwaye ufuna ukuqala ukuyila kwakhona iwebhusayithi yakho, ungazisa uGoogle malunga notshintsho oluzayo, ukugcina itrafikhi yakho.

Ngokuzimeleyo, nantoni na oyikhethayo, Ukugcina iinkonzo ze-SEO kunye nokugcinwa kwabaphulaphuli kufuneka kube liqhinga, esele iphuhliselwe ukuyilwa ngokutsha kwewebhusayithi kunye nokuvulwa kwayo.