Xa ujonga iwebhusayithi, iphepha lasekhaya lelinye lawona maphepha abalulekileyo. Uphononongo lubonisa ukuba abantu benza malunga 35,000 izigqibo ngosuku, kwaye iphepha lakho lasekhaya licandelo elibalulekileyo lesicwangciso sakho sokuthengisa. Iseta umoya kunye nentshukumo yeshishini lakho, kwaye inokuba yinxalenye ebalulekileyo yokutsala abathengi abatsha kwaye ibaguqulele kubathengi abahlawulayo. Ukuba awukhange uwuthathele ingqalelo uyilo lwakho lwasekhaya, Nazi iingcebiso ezimbalwa zokukunceda wenze eyona igqibeleleyo:

Qinisekisa iphepha lasekhaya

Uyilo lwephepha lasekhaya le-Ensurem ngumzekelo woyilo lwewebhusayithi encinci. Umfanekiso weqhawe elikhulu kunye neskimu sombala omnyama uhambisa imvakalelo yokucokisa. Iwebhusayithi isebenzisa iqhosha le-CTA elisebenzayo ukukhuthaza iindwendwe ukuba ziqhagamshelane nenkampani. Iphepha lasekhaya likwabandakanya ikhonkco lokungenisa ubugcisa be-cover. Inika iindwendwe imvakalelo yokhuseleko ngokwenza amava omsebenzisi abe lula kangangoko kunokwenzeka. Nangona kunjalo, uyilo lwephepha lasekhaya alukhangeli nje ngokubonakalayo. Abasebenzisi baya kufuna ukwazi inkampani emva kwemveliso okanye inkonzo abayiqwalaselayo.

Ipotfoliyo ye-Adoratorio

Oluyilo loyilo lwepotfoliyo yasekhaya evela kwi-Adoratorio, i-arhente yoyilo eBrescia, ElamaTaliyane, isandula ukuphumelela ibhaso loyilo lwewebhu olugqwesileyo. Ibonisa ipotfoliyo ye-architect yaseTurin uFabio Fantolino, kwaye isebenzisa i-minimalist, uyilo lwesikrini esinye esinamakhonkco kwamanye amacandelo. Ubume bephepha bubonke bukhuthaza unxibelelwano ngelixa kusanxibelelana ngolwazi oluyimfuneko. Ikwabonisa nokucoca, ifonti encinci kunye nesimbo esincinci ukwenza iphepha libukeke linobuchule kwaye linomtsalane.

Uyilo lwepotfoliyo yekhasi lasekhaya likaYagi lizaliswe ngeziphumo zempuku ye-3D kunye noopopayi. Ukuskrolela ezantsi kwiphepha lasekhaya kuveza oopopayi besikrini esigcweleyo. Imenyu yenziwe njenge-hamburger, kunye nephepha lasekhaya libandakanya imenyu yokukhangela. Olunye uyilo lwepotfoliyo yoyilo lwasekhaya lwenziwe yi-Active Theory, ebonisa ukhenketho lwenyani yokwenyani kunye neziphumo zoopopayi. Ngokungafaniyo nezinye iisayithi zeepotfoliyo, olu luyilo lukwabandakanya imenyu yesikrini esigcweleyo kunye nokhenketho lweVR/AR.

ErgoDox

Ikhibhodi ye-ErgoDox yenzelwe ukuthuthuzela kunye nokusetyenziswa ngokulula. Le bhodi yezitshixo inokohlulwa ibe sisiqingatha ukuze ikwazi ukwamkela abasebenzisi abanobungakanani bamagxa ahlukeneyo. Iziqingatha ezibini zekhibhodi zinokumiselwa ngeendlela ezintlanu: isandla sasekhohlo sinokuba yinkosi yesinye, isandla sokunene sinokuba yinkosi yesandla sasekhohlo, okanye zombini zinokusebenza njengezitshixo ezizimeleyo. Uyilo lwebhodi yezitshixo kulula ukwenza ngokwezifiso ngokwenza umsebenzisi ahlengahlengise ubeko lwebhodi yezitshixo ngokuthanda kwabo.

Ikhibhodi ye-ErgoDox inekhibhodi eyahlulahlulwe ngokupholileyo “intente” inkqubo. Icala layo leplastiki elibunjiweyo libonisa indawo yokuphumla ye-polymer wrist. I-firmware yekhibhodi inokwenziwa ngokwezifiso ngesixhobo se-ErgoDox EZ Configurator. I-ErgoDox EZ Configurator ivumela abasebenzisi ukuba bachaze iimephu zabo eziphambili, kunye nezinye iimpawu, ezifana nolawulo lwe-LED kunye nezitshixo ezisebenza kabini.

Iimpawu ezenziwe ngokwezifiso zekhibhodi ye-ErgoDox ziyenza ilungele umsebenzisi wale mihla. Umsebenzi we-remap uvumela umsebenzisi ukuba anike izitshixo kwakhona kwaye aphinde enze imephu yekhibhodi yonke. Abasebenzisi banokukhuphela ikhowudi yomthombo we-firmware yebhodibhodi kunye nee-LED zenkqubo ukukhanyisa ikhowudi yeMorse. Umhlobo wam osenyongweni usebenzisa uyilo lwe-ErgoDox emsebenzini, yaye ufunga ngayo. Ukuba ujonge yangoku, ikhibhodi ejonge ubuchwephesha eziva ngathi iyacaphukisa, Ndicebisa ukujonga uyilo lwephepha lasekhaya le-ErgoDox.

I-ErgoDox yikhibhodi yomthombo ovulekileyo. Ibonisa isitshixo se-ortholinear esilungele ukusetyenziswa kwexesha elide. Uyilo lwayo oluqhekezayo lwenza ukuba kube lula ukuphepha ukugoba kwengalo efunekayo ukufikelela nasiphi na isitshixo. Ikwavumela abasebenzisi ukuba benze ngokwezifiso yonke into malunga ne-ErgoDox EZ. Unokwabela izitshixo ezahlukeneyo kwizitshixo zomzimba kwaye wenze ngokwezifiso uyilo lwebhodi yezitshixo ngokongeza iileya ezininzi. Ngaphezu koko, uyilo lwephepha lasekhaya lekhibhodi ye-ErgoDox iyilwe nge-ergonomics engqondweni.

Inkampani yotyalo-mali eWhite Square

Uyilo lwephepha lasekhaya lenkampani yotyalo-mali yeWhite Square ngumzekelo wewebhusayithi yenkampani yotyalo-mali eyilwe kakuhle. Le studio yaseTaliyane iphuhlise le webhusayithi, esebenzisa ukucoca, uyilo olucaba kunye nokuchwetheza okufihlakeleyo ukukhuthaza ukusebenzisana kunye nokuthuthuzela. Ukusebenzisa i-palette yombala omhlophe, izithunzi, kunye noyilo lwephepha legridi elikhanyayo, indawo ikhuthaza abasebenzisi ukuba basebenzisane nesayithi. Iwebhusayithi ibandakanya amakhonkco olwazi loqhagamshelwano kunye nefomu yeleta yeendaba. Ukudala umsebenzisi-friendly, uyilo olukumgangatho ophezulu wephepha lasekhaya luyimfuneko kuyo nayiphi na inkampani yotyalo-mali, kunye newebhusayithi yenkampani yotyalo-mali eWhite Square yenza umsebenzi omhle woku.

Iphepha lasekhaya lale nkampani yotyalo-mali kulula ukuhamba kwaye iqulethe iqhosha elinamandla lokubizela-esenzweni elinceda abasebenzisi ekunxibelelaneni nenkampani.. Uyilo lucocekile kwaye lusebenza, ngomfanekiso weqhawe onomdla onceda ababukeli bahambe baye kumxholo ofunekayo. Imvelaphi yevidiyo ibonisa ubukhosi benkampani kwishishini. Umxholo ulungelelaniswe kakuhle kwaye kulula ukuwufunda. Uyilo lwephepha lasekhaya lenkampani yotyalo-mali eWhite Square lubonisa indlela inkampani enokusebenzisa ngayo iziphumo ezibonwayo ukutsala ababukeli.

Shopify

Ukuba ufuna ukwenza impembelelo enamandla kubaphulaphuli bakho, uyilo lwakho lwephepha lasekhaya leShopify kufuneka lube nomtsalane. Kufuneka iqaqambise ezona mveliso zakho zidumileyo kunye neemveliso ezithengiswa kakhulu. Kufuneka kwakhona ibandakanye nayiphi na imveliso emitsha kunye nokuthengiswa kweentengiso. Ungasebenzisa iinketho zokubonisa uyilo kuyilo lwephepha lakho lasekhaya, njengamabali malunga neemveliso zakho kunye nendlela ekuncede ngayo ukuba uphumelele. Ukusebenzisa umfanekiso ogcwele igazi kusebenza ngokukodwa, njengoko iliso likhokelwa ngokuzenzekelayo kumfanekiso kunye nokubhaliweyo okusentloko. Indlela ekrelekrele yokwenza iphepha lakho lasekhaya ligqame kwisihlwele kukubandakanya izaziso, ebonisa abasebenzisi into ekufuneka bayenze ukuze bahlale bethenga.

Ukuba awuqinisekanga malunga nokuba yeyiphi i-Shopify uyilo lwephepha lasekhaya onokuthi ukhethe, cinga ngokusebenzisa imizekelo ethile. Le mizekelo inokukunceda ukuba wenze isigqibo malunga nokuba ungabandakanya ntoni kwiwebhusayithi yakho, kwaye inokonyusa ukuthembeka kwakho kunye nokuthembela kwakho. Umzekelo, I-HappySkinCo ithengisa ii-handsets ezisusa iinwele ezingafunekiyo. Iphepha labo lasekhaya ngumzekelo omhle wendlela yokuphumeza umgangatho ophezulu kunye noyilo olucwangcisiweyo. Iphepha layo lasekhaya libonisa uyilo olwakhiwe kakuhle, gqibezela ngelogo enomtsalane.

Uyilo oluhle lwephepha lasekhaya leShopify linokongela imali kunye nexesha. Uyilo olunamandla nolunomtsalane luyimfuneko ukuze ishishini le-intanethi liphumelele, ke qiniseka ukuba usebenzisa izinto ezinamandla. Ukukhetha uyilo olungalunganga lwephepha lasekhaya kunokubiza imali kunye nexesha, ke qiniseka ukuba uyilo lwephepha langaphambili levenkile yakho lihambelana neenjongo zakho eziphambili. Ngokusebenzisa iindlela ezifanelekileyo, ungadala onamandla, iphepha lasekhaya elinomtsalane eliya kuqhuba ukuthengisa kwaye likwenze ube nelunda ngalo.

Xa usenza ilogo yakho, kuya kufuneka uqwalasele imibala kunye neefonti ezimele ishishini lakho. Imibala oyikhethayo iya kunceda ilogo yakho ibonakale kubantu okhuphisana nabo. Iifonti zinokunceda inkampani yakho ukuba ibonakale. Isilogeni esilungileyo sikwabalulekile, ke qiniseka ukuba ucinga malunga nokuba imele ntoni inkampani yakho. Nantsi imizekelo embalwa yezilogeni ezinkulu. Imibala oyikhethayo kufuneka ibonise amaxabiso aphambili enkampani yakho. Unokuzisebenzisa ezi njengesiseko soyilo lwenkampani yakho.

Ilogo

Uyilo lwelogo yoyilo lweshishini kufuneka lube ngaphezu kwesimboli okanye umbhalo. Imbonakalo ebonakalayo yelogo kufuneka ikwazi ukufikelela kumaqela ekujoliswe kuwo kunye nabathengi abanokubakho kwinqanaba leengqondo. Oku kungenxa yokuba i-logo inokufakwa ngaphakathi kwaye inokuchaphazela indlela iqela ekujoliswe kulo elijonga ngayo uphawu. Nangona kunjalo, oku kufakwa ngaphakathi kwelogo ayinqweneleki. Nazi ezinye izikhokelo ukwenza ilogo yoyilo lweshishini olusebenzayo.

Uyilo lwelogo kufuneka luhambelane kulo lonke ishishini’ izixhobo zokuthengisa. Ukumaketha kufuneka kuhambelane kwaye uphawu olungahambelaniyo nohlobo lunokuba lixhoba leendlela zentengiso. Uyilo lwelogo kufuneka luhambelane neminye imiba yesicwangciso sophawu ukuyigcina isaziwa kuzo zonke iindlela zokuthengisa.. Iincwadana zingumzekelo obalaseleyo apho ilogo yoyilo lweshishini isetyenziswa: ukwazisa abathengi abanokubakho malunga neemveliso kunye neenkonzo zenkampani.

Inkqubo yoyilo lwelogo kufuneka ibandakanye umthambo wokukhangela ingqiqo. Ezinye izitudiyo zokuyila zine-pin-ups yazo yokusebenza eqhubekayo zifakwe kwiindonga zazo. Nangona kunjalo, Kungcono ukufumana oontanga abathembekileyo ukuba babone uphawu lwakho kuzo zonke ii-engile ezinokwenzeka nakwiinkxaso ezahlukeneyo. Ngokulandela ezi zikhokelo, uya kuqinisekisa ukuba ilogo yakho yoyilo lweshishini iya kugqama kwisihlwele. Emva koko, uya kuzithemba kwilogo yakho kunye nesazisi sophawu.

Faka i-wit kwilogo yakho yoyilo lweshishini. Ngelixa le yindlela eyonwabisayo kunye neyiyileyo yokubandakanya abathengi kunye nokwandisa impembelelo yophawu lwakho, uphawu oluhlakaniphileyo alufanelekanga kulo lonke uhlobo lweshishini okanye uphawu. Njengokuba, ilogo yokutyela ephucukileyo enobuso obuchwepheshile ayinakulingana ifemu yecuba okanye inkampani yezixhobo. Uyilo lwelogo olusekwe kwintsomi yamaHindu, njengokuba, akunakufane kwenzeke ukuba badibane nabadla umhlala-phantsi abangamadoda. Ngokufanayo, ilogo ephefumlelweyo ye-swastika ayiyi kufaneleka kulo naliphi na ishishini.

Iskimu sombala

Zininzi iindlela ezahlukeneyo zokusebenzisa imibala kuyilo lwakho lwenkampani. Enye yeendlela ezilungileyo kukusebenzisa izikimu zombala ezihambelanayo. Ezi zisekelwe kwimibala echaseneyo komnye nomnye kwivili lombala kwaye zineentsingiselo ezifanayo zeemvakalelo. Iinkqubo ezongezelelweyo zikhuselekile, kodwa azisoloko zilolona khetho lulungileyo lokutsala umdla. Ukuba uya kuthoba, imbonakalo ehambelanayo, zama ukusebenzisa imibala ehambelanayo. Zikwalungile kwiigrafu kunye neetshathi, njengoko zibonelela ngokuthelekisa okuphezulu kwaye ziqaqambise iinkcukacha ezibalulekileyo.

Eyona ndlela ingcono yokusebenzisa imibala ehambelanayo kuyilo lwakho lwenkampani kukusebenzisa izithunzi ezimbini zombala ofanayo. Njengokuba, ibomvu kunye ne-beige zihamba kunye kakuhle. Olu luhlu luya kuhambisa ingcali, ukanti unobuhlobo, imvakalelo. I-Orange kunye nohlaza nazo zinokudibaniswa kwi-hipster vibe. Uhlaza kunye nomthubi zisebenzisana kakuhle ukwenza into ethambileyo, inkangeleko eguqukayo. Le mibala ihamba kakuhle kunye kwaye iya kujongeka ilungile kwilogo yakho. Ungasebenzisa kwakhona i-lavender purple ukongeza i-flair.

Ukusebenzisa imibala ehambelanayo kuyilo lwakho kukwayindlela entle yokugcina uphawu lwakho okanye umphambili wevenkile ungaguquguquki. Ukuba uphawu lwakho lubomvu, umzekelo, abantu baya kuyibona kwaye bayidibanise nemvakalelo yenkululeko. Okufanayo kuya kwilogo e-orenji kunye netyheli. Le mibala iyancomeka kuba ayilweli ukuhoywa. Ungasebenzisa kwakhona imibala ehambelanayo kunye ne-gradients okanye uluhlu lweentaba. Olu luhlu luya kwenza uyilo oludibeneyo oluya kuthi lubambe ingqalelo kwaye luvelise impendulo oyilandelayo.

Enye indlela enkulu yokwenza iskimu sombala kukusebenzisa isixhobo se-intanethi. Isixhobo se-intanethi sika-Adobe sibonisa iintlobo ngeentlobo zemibala esetwe kwangaphambili enokukotshwa kwaye incamathiselwe. Ukuba usebenzisa inkqubo exhasa isoftware yeAdobe, unokugcina iskimu sombala njengosetwe kwangaphambili kwisoftware ye-Adobe. Kwaye ukuba usebenzisa isicelo sedesktop njengePowerPoint, ungaphinda uyisebenzise kwakhona.

Iifonti

Iifonti ezahlukeneyo ziyafumaneka kuyilo lweshishini. FontShop, inkampani esekwe nguJoan kunye Erik Spiekermann e 1989, kuphuhliswe iifonti zesiko kwiibrendi kunye noyilo lwenkampani. Usapho lwayo lokuqala lwefonti yorhwebo, “I-Axel,” yenzelwe ubalo lwetafile. Kwi 2014, IFontShop yafunyanwa yiMonotype. Ifonti lukhetho oluguquguqukayo kulo naliphi na ishishini elifuna ifonti ekumgangatho ophezulu. Uyilo lwayo olwahlukileyo kunye neempawu ezifundekayo zenza ukuba kube yinto ekhethekileyo yoyilo oluncinci.

Olunye lolona hlobo ludumileyo lweshishini yiGill Sans. Kunzima ukufumana, kodwa ithathwa kakhulu ngenxa yoyilo lwayo oluthambileyo kunye nejometri. Iphuhliswe ngumyili waseBritane u-Eric Gill kwi 1926, I-Gill Sans yi-geometric sans-serif typeface enembono yoyilo lomntu. Isetyenziswa kakhulu kwiintengiso kunye noyilo lwenkampani, nakwiimagazini neencwadi. Uyilo lwayo lwejometri yenza kube lukhetho oluhle kakhulu lokuthengisa ishishini.

I-FF DIN lolunye ukhetho olulungileyo kuyilo lwenkampani. Iifomu zayo zejometri ze-sans-serif zibonakaliswa ngamatheminali ajikelezileyo. Igama layo laphefumlelwa bubuso bejometri sans-serif ukusuka kwi-1920s kunye ne-1930s.. Olu chwethezo lukwalungiswa ngokubonakalayo, ukunika inkangeleko efudumeleyo. Cinezela, olunye ukhetho oludumileyo, ikwangumdlalo olungileyo. Ukudityaniswa kweeleta ezijikelezileyo kunye neemilo zejometri zakha ingcali, ulwamkelo kunye nesazisi sohlobo lwangoku.

I-Futura yeyona nto ibalaseleyo yokuchwetheza i-sans-serif. Imbonakalo yayo yejometri iprojekthi yesimanjemanje. Yimveliso yovavanyo olumandla eJamani ngeminyaka yoo-1920. Isikolo sobugcisa saseBauhaus saphenjelelwa yimilinganiselo yanamhlanje yocwangco kunye nokusebenza, kwaye waxoxa ukuba umoya wobugcisa ngamnye unokuhlalisana kunye nemveliso enkulu. I-Futura yeyona sans-serif yakudala kwaye isetyenziswa ziimpawu ezininzi, kuquka iFedEx kunye neSwissair.

Isilogeni senkampani

Isilogeni senkampani yakho siyinxalenye enamandla yesazisi sophawu lwayo. Ingasetyenziselwa ukutsala abathengi kwaye ubakhumbuze ngento eyenza ishishini lakho lahluke. Isilogeni esilungileyo kufuneka sihambelane nomfanekiso owenzele uphawu lwakho, kwaye kwahlula kukhuphiswano. Kufuneka kwakhona igxininise kwiindawo zokuthengisa ezizodwa zenkampani yakho, eziyinxalenye engundoqo yophawu lwakho. Apha ngezantsi kukho ezinye iimbono zeslogani zenkampani:

Isilogeni esilungileyo kufuneka sibe nomtsalane kwaye sicace. Kufuneka ishwankathele undoqo weshishini lakho kwibinzana ekulula ukulikhumbula. Nangona kunjalo, ukuba uzama ukwenza umyalezo wophawu oluxhobisayo, ungaya nakwisilogeni seemvakalelo. Isilogeni esichukumisayo siya kwenza abathengi bazive benethemba ngebhrendi yakho. Isilogeni kufuneka sisebenze kuzo zonke izixhobo zakho zokuthengisa. Ukuba kwenziwe kakuhle, isilogeni sinokukhokela izigqibo zakho zokuthengisa.

Isilogeni esilungileyo siya kunceda ukwandisa imfuno yemveliso okanye inkonzo yakho. Iza kuxelela abantu ukuba imveliso okanye inkonzo yakho yenza ntoni kwaye iya kuba yingenelo njani kubo. Abathengi baya kuba lula ukuyikhumbula imveliso yakho xa beyibona kwibhilibhodi okanye ishicilelwe. Kwakhona kuya kwenza imveliso okanye inkonzo yakho inqweneleke ngakumbi emarikeni. Unokubandakanya isilogeni senkampani kwilogo yakho. Yifake kwilogo yakho ukuyenza ikhumbuleke ngakumbi.

Isilogeni siyinxalenye enamandla yesazisi sophawu lwakho kwaye sinokwenza okanye saphule ishishini lakho. Umzekelo, I-Apple yazisa isilogeni esitsha 2007 ebizwa “Cinga ngokwehlukile,” eyayingumdlalo kwi-IBM “Cinga.” Umbono emva kwesilogeni kukwenza inkampani ikhumbuleke kwaye ifune impendulo kubathengi. I-Think Different sesinye sezona zilogeni zingalibalekiyo, ngoko ke kubalulekile ukwenza isilogeni sakho sikhumbuleke kwaye sibe nomtsalane.

Ukuchwetheza okufanayo

Ukusebenzisa i-all-caps typeface kuyilo lwakho lwenkampani yindlela entle yokwenza umfanekiso wengcali. Le fonti iza neentlobo ezahlukeneyo zobunzima kunye ne-choppiness, eyinika igosa, ithoni emdaka. UFernando uchaza indlela ifonti eyenziwe ngayo kweli nqaku. Uhlobo lokubhala lunokutshintshwa ukuba ufuna ukutshintsha inkangeleko yalo. Nantsi eminye imizekelo yeefonti onokufuna ukuzama.

I-multi-width geometric typeface, Iyunifomu isekelwe kwisangqa. I-O yobubanzi obuqhelekileyo yenziwe 1.5 izangqa zibekwe phezu kwenye, kunye ne-O ye-Extra Condensed ububanzi yimfumba yezangqa ezimbini. Bonke abanye abalinganiswa kwintsapho bathathwe kule ngcamango yokuqala. Ukongeza ekusebenziseni le fonti kuyilo lwenkampani, olu chwethezo lugqibelele kuyilo lwewebhu, uphawu, namaqweqwe eencwadi. Ukuguquguquka kolu hlobo lochwethezo kuvumela abaqulunqi ukuba bayisebenzisele iinjongo ezahlukeneyo ngaphandle kokukhathazeka malunga nokuba ubuso obuchwethezayo buzakuvela njani kwimveliso yokugqibela..

Ukuchwetheza yinxalenye esisiseko yalo naluphi na uyilo lwequmrhu. Inxibelelana nobukho bophawu kunye noluhlu lwemigangatho. Ibandakanywe kwisazisi sebhrendi ngokubanzi, i-typeface ibonisa isazisi senkampani. Iintlobo zokuchwetheza zenziwe ngoluhlu lweendlela zoonobumba ezabelana ngeepateni ezifanayo. Ifonti ikhethwa ngokusekelwe kwisimbo sayo, ukufundeka, kunye nokufundeka. Enye inkcazo ebalulekileyo yisiseko, engumgama othe nkqo phakathi kokubhaliweyo kunye nezinye izinto. Igridi ye-4dp isetyenziselwa ukulungelelanisa okubhaliweyo kunye nezinto.

Enye inketho yi-serif typeface. Ijongeka njenge-FF Meta kodwa isebenza njengosapho lwesicatshulwa esiqhelekileyo. Ukufudumala kwayo kunye neendawo ezisezantsi ezibanzi zilungile kwi-branding kunye neeprojekthi zoyilo lwenkampani. Ikwaza neekekeli ezininzi kunye nezinye iiglyphs, ukuyenza ilungele zombini iibrendi zabasetyhini kunye nezamadoda. Ukuba ufuna ukwenza umfuniselo ngoguqulelo olude lwefonti, zama Mirador. Yinto yangoku ithatha i-serif yakudala, kodwa isasebenza kakuhle kwiisayizi ezincinci.

I-Graphikdesigner ligcisa lomzobo. Ukongeza kokuyila imidiya esekwe kushicilelo, banokwenza usetyenziso, iividiyo, okanye iintengiso zeTV. Ngaphandle koqeqesho lwabo olubonakala lungenalo iklasikhi, aba bayili bayachuma kwihlabathi ledijithali. Ukufunda ngakumbi malunga nenkcazo yomsebenzi we-Graphikdesigner, funda uqhubeke! Nazi izinto ezimbalwa ekufuneka uziqwalasele:

Abayili bemizobo bakwayila iintengiso zeTV

Umyili wemizobo udala umxholo obonakalayo. Olu yilo lwenzelwe ukuhambisa umyalezo ngendlela ecacileyo nelula. Umyili wegraphic unokusebenza ngokuzimeleyo okanye nge-IT professional, kwaye zombini zifuna italente yobugcisa kunye neliso lokudala. Umsebenzi wahlukene, ifuna zombini amava ezandla kunye nolwazi lweenkqubo zekhompyuter. Abanye abayili begraphic basebenza kumabonwakude nakwezinye iiprojekthi zemultimedia. Kulo mmandla, kubalulekile ukuba nezakhono zonxibelelwano, ukwazi ukusebenza phantsi koxinzelelo kwaye ube novelwano.

Abaqulunqi beGraphic banoxanduva lokuphuhlisa iingcamango zokudala kwiimveliso ezibonakalayo. Banokusebenza kunye neendaba zentengiso zemveli, iimveliso zokushicilela, Imizobo yedijithali, kunye nonxibelelwano lweenkampani ezahlukeneyo. Bakwabandakanyeka kuzo zonke izigaba zolawulo lweprojekthi. Izakhono kunye noqeqesho lwabayili begraphic zibalulekile kwimpumelelo yabo. Ingcali kufuneka iyazi kakuhle isoftware yoyilo eyahlukeneyo, ube neliso eliqinileyo le-aesthetics, kwaye unomyalelo olungileyo wolwazi lobugcisa.

Abayili bemizobo basebenza ngobona buchwepheshe bale mihla ukwenza uyilo olunomtsalane. Uluntu lwanamhlanje lwabathengi lufuna unxibelelwano olubonakalayo. Ngaphambili, oku kwakubizwa ngokuba yi-reklame. Phakathi kwinkulungwane ye-19, Iintengiso zazisele zikwiipowusta kunye namaphephandaba. Namhlanje, le fomu yinxalenye ye-vintage-welle trend. Akumangalisi ukuba indima yomyili wegraphic iye yavela kwindawo yeendaba. Ke, abaninzi abayili begraphic bayila iintengiso zeTV.

Abayili begraphic nabo bayila usetyenziso

Ukuhamba komzobo womzobo akusapheleli kwiipensile kunye nephepha, kodwa endaweni yoko yinkqubo eguquguqukayo esekwe kwihardware yamva nje kunye nobuchwepheshe besoftware. Usetyenziso lwedijithali alwenzi kuphela inkqubo yokuyila lula, kodwa ikwakhuthaza abaqulunqi ukuba bajonge iindlela ezintsha zokuzibonakalisa. Eli nqaku liza kuxubusha usetyenziso lwamva nje kunye nesoftware yabayili begraphic. Makhe singene kwezinye zezona zixhobo ziluncedo ezinokuphucula imveliso yazo kwaye zenze imisebenzi yazo ibe lula.

Abayili bemizobo bayila imidlalo yevidiyo

Njengoko inani lemidlalo lisanda ehlabathini lonke, imfuno yabaqulunqi abanobuchule kunye nezakhono eziphezulu iyakhula. EJamani, abaphuhlisi bemidlalo kunye nabayili banoxanduva lokudala imidlalo yekhompyuter. Abayili bemizobo benza inkangeleko ebonakalayo yemidlalo kunye nemidlalo yevidiyo. Banoxanduva lokulungelelanisa inkqubo yophuhliso kunye neengxaki ezibangelwayo. Abayili beGrafik bachitha ixesha labo elininzi emva kwezikrini zabo zekhompyuter. Ngelixa banoxanduva lokubonakala kwemidlalo, abaphuhlisi bomdlalo nabo kufuneka babe nolwazi oluvakalayo lwenkqubo kunye necala lobugcisa lophuhliso lomdlalo.

Abayili beGraphic banoxanduva lokudala izinto ezibonwayo kunye neziphumo ezisebenzisanayo kwimidlalo yevidiyo. Banokusebenza ngokuzimeleyo okanye basebenzisane namasebe okubhala ukudala imveliso yokugqibela. Imidlalo yevidiyo ihlala inzima kakhulu, ke abaqulunqi babo kufuneka bathathele ingqalelo amava omsebenzisi kunye nokusebenzisana kwabo nomdlalo. Abaqulunqi bomzobo kufuneka bakwazi ukuhambisa umyalezo womdlalo kwimizuzwana embalwa. Ngaphandle koku, abadlali banokulahlekelwa ngumdla okanye bade bakhathazeke ngumdlalo.

Ishishini lomdlalo wekhompyuter licandelo elikhuphisanayo elikhula ngokukhawuleza. Ishishini lemidlalo yekhompyuter linyukile ukusuka kwindawo encinci yentengiso yolonwabo ukuya kwishishini lehlabathi jikelele. UCoole Entwickler bakhe i-okosystem eguqukayo kwaye bavuzwa ngemivuzo ephezulu. Abayili bemizobo badlala indima ebalulekileyo kuphuhliso lwemidlalo. Kukho amanqanaba amaninzi okuqatshelwa kwabaphuhlisi bomdlalo okumgangatho ophezulu. Aba baphuhlisi bahlala bejongwa njengamagcisa kwaye bafumana ukuqondwa okuphezulu kwiinkampani zabo.

Abayili begraphic abanalo naluphi na uqeqesho lwakudala

Abanye abayili begraphic abanalo uqeqesho olusesikweni. Abanye banezakhono eziphambili zeCAD, ngelixa abanye benomdla wendalo kubugcisa. Abanye banobuchule bendalo bokuyila kwaye balungile ekuboniseni iitalente zabo kubapheki babo. Nokuba ithini imvelaphi yabo, Inyathelo lokuqala lokuba ngumyili wegraphic ophumeleleyo kukuqonda okusisiseko kwethiyori yoyilo kunye nezakhono ezisisiseko zokuzoba. Apha ngezantsi zezona zinto zibalulekileyo ekufuneka uzazi xa usiba ngumyili wegraphic.

Kuxhomekeke kushishino, umyili wegraphic unokusebenza kwi-arhente yentengiso okanye kwishishini elincinci. Basenokusebenza ngokuzimeleyo okanye kumthengi omnye. Kuyo nayiphi na imeko, usuku lwabo lomsebenzi luqala ngokugqiba imisebenzi kunye nokunxibelelana nabathengi nge-imeyile okanye iintlanganiso ze-arhente. Ngexesha loqeqesho lwabo, Abayili bemizobo bahlala befumana amava okusebenza kumajelo eendaba okanye kwiiarhente zentengiso. Emva koko, banokusebenza kunye nabathengi ukuguqulela iimfuno zabo kwifomathi ebonakalayo.

Kuxhomekeke kwilizwe lemvelaphi, kukho iindlela ezininzi zokuqeqesha njengomyili wegraphic. Inkqubo yokufumana isidanga ibandakanya inkqubo yoqeqesho olulodwa. Ngelixa imfundo efunekayo kubayili begraphic ayiyomfuneko ukuba ibe yeyakudala, kufuneka inike isiseko esomeleleyo kumathuba ekamva lomsebenzi. Abayili begraphic abanqwenela ukuqhubela phambili nemfundo yabo basenokukhetha ukulandela isidanga sokuqala okanye isidanga. Nangona kunjalo, umenzi wegraphic ongenamfundo esesikweni akanakufumana nawuphi na umvuzo. Kusenokufuneka bahlawule iifizi zesikolo, izixhobo, kunye nemfundo.

Iziseko zoYilo lweShishini

Ukuba awuzange ucinge ngokubaluleka koyilo lwenkampani, uphoswa lulwazi oluxabisekileyo olunokukunceda wenze isigqibo ngeyona ndlela ilungileyo yokudala isazisi senkampani yakho. Eli nqaku liza kuxubusha iziseko zoyilo lwenkampani: Isazisi esibonakalayo, Ukuhambelana kombala, Ukuchwetheza, Amajelo onxibelelwano, kunye nokuninzi. Njengomyili, umsebenzi wakho kufuneka usekwe kwisicwangciso kunye neenjongo zenkampani yakho. Ukulandela ezi zikhokelo kuya kukunceda wenze uphawu lophawu olunomtsalane.

Isazisi esibonakalayo

Isazisi esiBonakalayo soyilo lweshishini siqulathe iseti yonke yezinto ezibonakalayo ezinxulumene nophawu.. Igubungela i-palette yombala, iifonti, kunye nesakhiwo esipheleleyo sewebhusayithi yenkampani kunye nezinye izinto zokuthengisa. Isazisi esibonakalayo esinamandla sinokunceda umbutho unxibelelane nomyalezo ochanekileyo kubaphulaphuli ekujoliswe kuwo kwaye ube nefuthe kwindlela ababona ngayo uphawu. Nazi ezinye zezona nxalenye zibalulekileyo zesazisi esibonakalayo. Makhe sijonge nganye kuzo.

Inyathelo lokuqala kukuqonda abaphulaphuli ekujoliswe kubo. Izinto ezibonwayo zibonisa inkcubeko kunye nomxholo wabaphulaphuli. Ukwazi iimfuno zabaphulaphuli ojolise kubo kuya kukunceda ukhethe iimveliso kunye neenkonzo ngokufanelekileyo. Ngokunjalo, iya kukunceda ukuba uqonde imeko yokhuphiswano kwaye ubone ukuba abaphulaphuli bakho bathanda ntoni na. Yazi into abaphulaphuli bakho abakuthandayo nabangakuthandiyo, kwaye wenze esona sigqibo sifanelekileyo sokwakha isazisi esibonakalayo esiya kubatsala. Isazisi esibonakalayo esiphuhliswe kakuhle siya kwenza kube lula ukuguqula abathengi abanokubakho.

Isazisi esibonakalayo kufana nokuthenga ibhayisekile yakho yokuqala: unokufuna ukuthenga imodeli ephezulu yohambo olude, okanye ungakhetha efikelelekayo ngakumbi kusetyenziso lwesixeko okanye uhambo lwempelaveki. Isazisi esibonakalayo ayilonqaku elinye, kodwa kunokuba iphakheji epheleleyo evuselela impendulo yeemvakalelo kubathengi. Sisiseko sophawu lwakho kwaye siphefumlela ubomi kwibhrendi yakho. Iinzuzo zesazisi esibonakalayo esilungileyo azinakugqithiswa.

Isazisi esibonakalayo sibalulekile kwishishini ngalinye, uphawu, kunye nenkampani. Ingaphezulu kakhulu kunelogo. Inyaniso, isazisi esibonakalayo esigqibeleleyo siqala ngemibala yequmrhu, iifonti, kunye neemilo ezisisiseko. Inkampani egxile kukhuseleko lwe-IT iya kuba neseti eyahlukileyo yezinto ezibonakalayo kunentlangano engenzi nzuzo egxile kwi-ecology.. Kubalulekile ukukhumbula ukuba isazisi esibonakalayo siya kutshintsha ngokuhamba kwexesha. Umzekelo, uphawu olusebenzisa umbala ozuba nomhlophe awaziwa jikelele ngumntu wonke.

Ukuhambelana kombala

Ingqikelelo yokuvisisana kombala kuyilo lwenkampani ibalulekile kuphuhliso lwesazisi sophawu olusebenzayo kunye nobudlelwane bomthengi.. Iskimu sombala yindlela esebenzayo yokubhenela iimvakalelo zabantu, yenza umdla obonakalayo, kunye nokuseka uzinzo lwechromatic. Ukuhambelana kombala kunokufezekiswa ngeendlela ezahlukeneyo, kuquka ngokusebenzisa eprayimari, yesibini, okanye imibala ephakamileyo. Isihluthulelo sokuphumeza oku kukufumana ukudibanisa okufanelekileyo kwee-hues.

Iindlela ezimbini eziphambili zokuhambelana kombala ziyafana kwaye ziyahambelana. Ukuvisisana ngokufana kuthetha ukuba imibala isondelelene enye kwenye kwivili lombala. Le ndlela isetyenziswa kuyilo olunentsingiselo encinci okanye engekhoyo. Ukungqinelana okuhambelanayo, kwelinye icala, ifuna imibala ibekwe phambi komnye kwivili lombala, kwaye ijolise ekudaleni umahluko ophezulu phakathi kwemibala emibini. Ngeziphumo ezingcono, sebenzisa iindlela zombini. Nangona kunjalo, ukuvisisana kombala kuyilo lwequmrhu kufuneka lwenziwe ngokucokisekileyo.

Inhlanganisela esebenzayo kakhulu yemibala i-monochromatic. Le ndlela ivumela iqondo elikhulu lokuyila kwaye ikuvumela ukuba ube nobuchule kuyilo lwakho. Nangona kunjalo, kubalulekile ukusebenzisa eyakho imvakalelo yokungcamla ukuqinisekisa ukuba imibala oyisebenzisayo iyahambelana. Ifakwe kuyilo lwakho lweshishini, ii-monochromatic color schemes yeyona ndlela isebenzayo yokudala uyilo oluphumeleleyo. Ngoko, yeyiphi eyona mibala ilungileyo onokuyisebenzisa kuyilo lweshishini lakho?

Ngelixa izikimu zemibala ye-triadic zilula kakhulu kwiso kunendibaniselwano yombala ohambelanayo, kunokuba nzima ngakumbi ukufezekisa ngokwempembelelo yembonakalo. Ukuba awuqinisekanga ukuba izikimu zemibala ye-triadic ziya kusebenza kwi-brand yakho, zama ukusebenzisa i-hue enye ene-shades ezimbini ezahlukeneyo kwi-accent. Kukwangcono ukusebenzisa imibala ye-accent kuphela ukunqanda ukwenza umfanekiso womdlalo onjengomntwana. Okuchasene, Imibala ye-tetradic ibonakaliswe ngama-hues amane ngamnye, umbala omnye isitshixo kunye shades ezintathu equidistant kuyo kwivili umbala.

Ukuchwetheza

Kukho izinto ezininzi ekufuneka ziqwalaselwe xa usebenzisa ukuchwetheza kuyilo lwakho lweshishini. Abantu banobudlelwane nayo yonke into ebangqongileyo kwaye iifonti nazo ziyahluka. Zithathwa njengezakudala okanye zanamhlanje ngokuxhomekeke kwinkangeleko yazo. Ngelixa kunokuhenda ukunamathela kwisitayile esinye, kufuneka uzame ukubandakanya indibaniselwano yazo zombini. Uluhlu olungezantsi zezinye zeentlobo eziphambili zeefonti onokuthi uzisebenzise kuyilo lwakho. Ukukhetha ifonti ebonisa ubuntu bophawu lwakho kuya kuhamba indlela ende ekusekeni isazisi sakho esibonakalayo.

Isimbo soyilo lweshishini lakho sibalulekile. Kukho iindidi ezimbini eziphambili zohlobo lokubhala, ezizezi serif kunye sans serif. Ngelixa ii-serif zinokubonakala zidlala ngakumbi, I-sans serifs zezona fonti zisetyenziswa kakhulu kuyilo lweshishini. Inkampani ethengisa itekhnoloji yekhompyuter inokukhetha inkangeleko entle yobufazi okanye uhlobo oludlalayo. Konke kuxhomekeke kwithoni ofuna ukuyiprojekthi. Umzekelo, inkampani enenjongo yokutsala umdla kwabaselula inokusebenzisa amagama adlalayo.

I-IBM ikwaphumeze uhlobo lweshishini olubizwa ngokuba yi-IBM Plex. Olu hlobo lohlobo lweshishini lenzelwe ukubonisa amaxabiso ophawu lwe-IBM. Kulula ukufunda kwizikrini ezincinci kwaye ineeglyphs ngaphezulu 100 iilwimi, ukwenza kube lula ukubandakanya abasebenzisi kumava ohlobo nokuba baphi na. Kulula ukubona ukuba kutheni i-IBM ikhethe i-IBM Plex njengohlobo lwabo lokhetho. Ilogo yenkampani yenye yezona mpahla zayo zibalaseleyo, kodwa ngumxholo owahlula inkampani.

Ukuchwetheza kunendima ebaluleke kakhulu kwintengiso kunye nokuthengisa. Ayidali nje inkangeleko ekholisayo ebonakalayo kodwa igcina ixabiso lobuhle bomxholo. Abantu abanamava amancinci okanye abangenawo amava kuyilo lwegraphic kufuneka baqwalasele ukubaluleka kochwethezo kuyilo lweshishini. Ukuchwetheza bubugcisa bokucwangcisa oonobumba ngendlela yokwenza umyalezo wophawu ufundwe kwaye ucace.. Faka i-typography efanelekileyo kuyilo lwakho kwaye uya kuba nesazisi esibonakalayo esinamandla.

Amajelo onxibelelwano

Enye yezinto eziphambili ezimisela ukusebenza koyilo lweshishini yindlela enokunxibelelana ngayo. I-imeyile, ukuthi ngqo, sisixhobo esingasebenziyo sentsebenziswano kwimisebenzi eyahlukeneyo. Nangona inokuqulunqwa ngokukhawuleza kwaye igcinwe kwi-inbox, abasebenzi bafumana i-imeyile yonke imihla, ukwenza kube nzima ukubamba eyona miyalezo ibalulekileyo. Awona majelo onxibelelwano asebenzayo alingisa usetyenziso esilusebenzisayo kubomi bethu babucala. Nokuba uzama ukunxibelelana nabasebenzi kwihlabathi liphela okanye uziqhelanisa nenkcubeko yenkampani yakho, kukho iindlela zokwenza umsebenzi we-imeyile kuwe.

Xa ukhetha amajelo afanelekileyo onxibelelwano lwangaphakathi, qinisekisa ukuba uzithathela ingqalelo zombini iindlela zonxibelelwano ezisesikweni nezingekho sikweni. Awufuni ukunika ulwazi oluninzi okanye oluncinci kakhulu. Ukuqhawuka konxibelelwano ngumba obalulekileyo kulo naliphi na ishishini, kwaye zinokuchaphazela yonke indawo yeshishini. Ukuqinisekisa ukuba unxibelelwano lwakho lwangaphakathi luyasebenza, khumbula ukuba imibutho eyahlukeneyo ineendlela ezahlukeneyo zokunxibelelana. Iingcebiso ezimbalwa ziya kukunceda uhambe kweli candelo lemigodi kwaye wenze uyilo olusebenzayo lweshishini.

Chonga awona majelo abalulekileyo onxibelelwano lwangaphakathi nangaphandle. I-imeyile yeyona ndlela ixhaphakileyo yonxibelelwano lwangaphakathi. Nangona kunjalo, kukwabalulekile ukuqinisekisa ukuba isetyenziswa ngokufanelekileyo kwaye iyasebenza kangangoko. Xa kuchazwa amajelo afanelekileyo onxibelelwano, khumbula ukuba uhlobo ngalunye lunamandla kunye nobuthathaka. Okukhona umbutho wakho unazo, unxibelelwano oluntsokothileyo lunokwenzeka. Ukusebenzisa amajelo onxibelelwano afanelekileyo kunokukunceda uphucule ishishini lakho kwaye ukhulise umgca osezantsi.

Uhlobo lwejelo elisetyenziswa lishishini lakho liya kuxhomekeka kubume bemiyalezo ofuna ukuyidlulisela kubaphulaphuli bakho. Qwalasela zombini iindidi zeendlela zonxibelelwano ukuba ufuna ukufikelela kubaphulaphuli ojolise kubo. Uhlolisiso lwakutshanje luye lwabonisa oko 86% yabathengi baya kuhlawula ixabiso eliphezulu ngamava abalaseleyo omthengi, olusekwe ubukhulu becala kunxibelelwano olukhawulezileyo nolusebenzayo. Uyilo lwakho lweshishini kufuneka luthathele ingqalelo amajelo akho onxibelelwano, kuquka nabo usebenzisa ukuhlala unxibelelana nabo, kwakunye nezinto abazilindeleyo.

Ifilosofi yoshishino

Ifilosofi yoshishino echazwe kakuhle ibalulekile kulo naliphi na ishishini. Iseta ithoni kuyo yonke intsebenziswano kwaye ihamba kuyo yonke inkalo yeshishini. Ifilosofi kufuneka ibe mfutshane, icace kwaye imfutshane, kwaye imfutshane ngakumbi, ngcono. Rhoqo, elula ingcono. Nanga amanye amacebiso okwenza ifilosofi yeshishini lakho ikhumbuleke:

Ekuqaleni, qinisekisa ukuba ifilosofi yeshishini lakho ayinde kakhulu okanye intsonkothile. Gcina ukhumbule ukuba akufanelekanga ngaphezu kwezivakalisi ezintathu. Ngesi sizathu, ungaqala ngokuphonononga isampula yefilosofi yeshishini. Oku kuya kukunika umbono wokuba ithini na imigaqo kunye nendlela onokuyibandakanya ngayo kwishishini lakho. Emva koko, bonisana ngamagama kunye neengqiqo eziya kuwuchaza ngcono umbutho wakho. Kungumbono olungileyo ukubuza abathengi bakho ngegalelo labo. Khumbula, ifilosofi kufuneka ibe mfutshane kwaye ifikelele kwinqanaba. Akufuneki iqulathe iingongoma eziphambili ezingaphezulu kwezintathu.

Ifilosofi yoshishino isekelwe kwingcamango yokuba abantu ngokusisiseko banengqiqo. Le ngcamango inxulumene ne-atom, ebonisa ukuba abantu bayazilawula. Umgaqo wokuziphatha ungachaza ukuba abasebenzi kunye nabathengi kufuneka baphathwe ngentlonipho nentembeko. Ifilosofi yeshishini inokuthi kwakhona inkampani iya kudala iimveliso utatomkhulu anokuzingca ngokuzisebenzisa, kwaye iya kuyixhasa ngesiqinisekiso se-ironclad. Ifilosofi yeshishini kufuneka ibonise amaxabiso aphambili enkampani.

Ifilosofi yoshishino kunye noyilo kufuneka luhambelane. Umzekelo omhle nguApple, eyayikhokele iphulo elithi Think Different ukusuka 1997 ukuya 2002. Cinga i-Different imele i-mindset engaphandle kwebhokisi, kwaye inxulunyaniswa neendlela zokuyila kunye nezobukrelekrele zokusebenza. I-Think Different ibe yinxalenye yophawu lwe-Apple kwaye ibonakala kuyo yonke ivenkile kunye nakuSteve Jobs., umseki wenkampani. Yingqondi eqhekeza umhlaba.