I-firmenhomepage yeyona ndlela ilungileyo yokukhuthaza ishishini lakho kwaye ufumane abathengi. Ngojongano lwayo olulula kunye nengqiqo, unokwenza eyakho i-firmenhomepage ngokukhawuleza. Nanga amanye amacebiso okwenza iphepha lasekhaya libukeke ngcono:
Ziphephe iiCTA eziphikisanayo
Ukusebenzisa ii-CTA ezininzi eziphikisanayo kwiphepha lakho le-firmenhome kunokukhokelela ekubhidekeni kunye noguquko olungasebenziyo.. IiCTA zakho kufuneka zisebenze kunye ukunceda abaphulaphuli bakho bafikelele usukelo lwakho. Abafanele balwele ingqalelo, sebenzisa amagama angalunganga, okanye udale i-mile-long form engayi kugqitywa ngabatyeleli bakho. Kunoko, zifanele zihende abafundi bakho ngeentengiso ezinomtsalane. Nazi ezinye iindlela ezilungileyo zokukunceda ukuba uphephe iiCTA eziphikisanayo kwiphepha lakho lasekhaya le-firmenhome.
Indlela entle yokwenza iwebhusayithi yakho isebenze kukusebenzisa isikweko esijikelezayo. Khawucinge ukuba iindwendwe zakho zewebhusayithi ziqhuba ngokujikeleza. Kwindlela yokuphuma nganye, bajonge indlela yokuya kwindawo abayifunayo. Lo mzekeliso ujikelezayo unceda ukuba ucinge ngohambo lomthengi wakho kunye nendlela yokusebenzisa iiCTAs ukuqhuba itrafikhi.. Elona phepha libalulekileyo kwi-firmenhomepage yakho liphepha lasekhaya.
Ukusebenzisa isilingo sasimahla njengeCTA yakho ephambili isenokungabi lolona khetho lulungileyo. Unokwenza unikezelo lwesilingo sasimahla ukurhwebesha abafundi ukuba bathenge imveliso. Unokwenza i-CTA yakho ibe yeyakho ngakumbi ngokusebenzisa igama lomseki wenkampani. Unokwenza i-CTA yakho ibe yeyakho ngoku usebenzisa isixhobo esinje nge-Crazy Egg. Usenokufuna ukusebenzisa igama lakho kunye nenombolo yefowuni kwiCTA yakho.
Enye indlela yokwenza iphepha lasekhaya elisebenzayo ngakumbi kukusebenzisa ikopi echaza ngokucacileyo umyalezo wakho. Ikopi yakho kufuneka ichaze isiphakamiso sakho sexabiso kubaphulaphuli bakho. Ukuba i-CTA yakho ayicacanga, abantu baya kugxuma kwiphepha lakho. Ngokufanayo, ikopi enentyatyambo inokubuyisela umva kwizigqibo ezinengqiqo. Ngoko, kufuneka ugxininise kwinto ecacileyo, ukhuphelo olufutshane. Ngele ndlela, I-firmenhomepage yakho inokutsala ubuninzi bezithuthi ezinokwenzeka.
Faka iqhosha le-CTA elibalaseleyo. Iqhosha le-CTA elibalaseleyo lingatsala iindwendwe ezininzi kwaye linyuse izinga lokuguqulwa kwakho 62%. Iqhosha leCTA elibalaseleyo kufuneka ligqame kulo lonke iphepha lakho. Kwakhona, kufuneka ugweme ukusebenzisa imibala eyahlukeneyo yeCTA yakho. Iqhosha elibalaseleyo liya kuma phakathi kwesinye isicatshulwa kwaye lenze i-CTA iqapheleke lula. Xa yenziwe ngokuchanekileyo, kuya kukhokelela kwiindwendwe ezininzi.
Bandakanya iiCTA ezimbini ngasentla kwegonga
IBoston Globe isandula ukwenza uvavanyo lwe-A/B ngeCTA ngaphezulu nangaphantsi kwegonga ukuze ibone ukuba yeyiphi eyenze iinguqulelo ezininzi.. Ingqiqo eqhelekileyo ingacebisa ukuba i-CTA engaphezulu kwesigobe iya kusebenza ngakumbi, kodwa oku akusoloko kunjalo. Ngelixa ukubekwa kuyinto ebalulekileyo, ikopi enkulu kunye nezinye izinto kufuneka zibekho ukuqinisekisa uguqulo oluphezulu. Eli nqaku liza kuxoxa ngeendlela ezilungileyo zokubeka iiCTA zakho.
Apho ibekwe khona i-CTA ayisoloko ithe ngqo phambili njengoko isenokubonakala. Konke kuxhomekeke kubume beshishini lakho kunye nendlela obaqonda ngayo abaphulaphuli bakho ekujoliswe kubo. Amanye amaphepha anokuba nefomu ngoko nangoko, ngelixa abanye banokufuna ingcaciso engaphezulu ngaphambi kokuba ababukeli balungele ukunika ulwazi lwabo. Ekugqibeleni, ukubekwa kwe-CTA kuxhomekeke kubume babaphulaphuli ojolise kubo kunye neenzuzo zemveliso okanye inkonzo.
Ngelixa kunokwenzeka ukwenza i-CTA ibonakale ngakumbi kunomlingani wayo ongaphantsi kwe-fold, kufuneka ukhethe. Gcina ukhumbula ukuba ixesha lokuqwalasela lomntu lifutshane kunangaphambili. Uphando luye lwabonisa ukuba 55 ipesenti yeendwendwe zewebhu ziya kuhlala kwiwebhusayithi yakho ngaphantsi kwe 15 imizuzwana. Le nto inyanzelise abathengisi ukuba balungelelanise kwaye banyuse umxholo wabo wewebhusayithi ukuba babambe abathengi babo’ ingqalelo. Enye indlela yokwenza oku kukubeka esweni umxholo. Ukuba undwendwe ludinga ukuskrola ezantsi ukufunda iphepha elipheleleyo, ingaphantsi komqolo.
Izikhangeli zedesktop zanamhlanje zineendlela zoyilo eziphendulayo ezivumela abasebenzisi ukuba babone indlela indawo yakho ejongeka ngayo kwizixhobo ezahlukeneyo. Oku kunokukunceda ukuphepha iingxaki zokuguqulwa kwizixhobo ezincinci. Kusenjalo, abantu baya kusola. Qinisekisa ukuba iCTA yakho engundoqo ibonakala lula ngokusebenzisa imibala eyahlukileyo. Ekugqibeleni, iwebhusayithi elungileyo kufuneka ikwazi ukuguqula iindwendwe. Ngoko, kufuneka ibukeke njani iCTA yakho? Makhe sijonge eminye imizekelo kwezinye iisayithi.
Ngokufanelekileyo, kufuneka ubandakanye iiCTA ezimbini ngaphezulu kwesisongelo. Iqhosha ngalinye kula kufuneka libe nexabiso elahlukileyo kumnini. Ukucofa kwi “Iinkonzo” iqhosha lixabiseke ngaphezu kweposti yebhlog yokufunda kuphela. Izenzo zexabiso eliphezulu zifuna ukuzinikela ngakumbi kubakhenkethi. IiCTA kufuneka zibe nomtsalane ngokulinganayo. Ngeziphumo ezingcono, ikhowudi yombala kwiiCTA zakho ukuze zihambelane nexabiso lazo.
Lungisa iphepha lakho lasekhaya kwinkampani yakho
Lungisa i-firmenhomepage yakho kwishishini lakho. Ukubonakala kwevenkile yakho ye-intanethi kunempembelelo enkulu kwiintengiso zakho. Iphepha lakho lasekhaya kufuneka licace, ukukhangela okucacileyo, ukuvumela iindwendwe zakho ukuba zikhethe indlela ngaphandle kokuchitha ixesha lokufunda iinkcukacha ezingabalulekanga. Ngokutsho kukanjingalwazi wezengqondo uGeorge Miller, inkumbulo yexesha elifutshane yabantu inokubamba izinto ezisixhenxe kuphela ngexesha. Ukugcina oku engqondweni, iphepha lakho lasekhaya kufuneka ligxile ekunikeni ulwazi abathengi bakho abalufunayo ngoko nangoko kwaye ubancede benze isigqibo.
Ziphephe izinto ezibonwayo
Eyona ndlela ilungileyo yokuphepha i-clutter ebonakalayo kwiphepha lakho lasekhaya le-firmenhome kukugcina kulula. Ekuqaleni, zibuze ukuba kutheni unayo yonke into kwiphepha lakho. Yintoni injongo yayo? Ngaba uyayidinga ngokwenene? Ukuba uphendula hayi, yisuse okanye uyibuyisele. Enye indlela yokunciphisa i-clutter ebonakalayo kukusebenzisa imigca emihle kunye nesithuba esimhlophe sokwahlula iphepha. Abantu kunokwenzeka ukuba banikele ingqalelo kwimigca kunezinye izinto. I-Minimalism yeyona ndlela ilungileyo kubayili kwaye yindlela entle yokugcina uyilo lwakho lulula.




